Michelle Baldwin
Working mum of one, UGC creator across beauty, lifestyle & family. Real content, real life.
I’m a UK-based UGC creator specialising in soft, elevated beauty, wellness and lifestyle content.
I’m a UK-based UGC creator specialising in soft, elevated beauty, wellness and lifestyle content.
I create aesthetic, engaging UGC for beauty, skincare, haircare, wellness and lifestyle brands. My content includes product demos, tutorials, unboxings, voiceovers, testimonials, routine-led videos and lifestyle imagery. I love combining a clean, elevated aesthetic with natural storytelling that makes products feel genuinely useful and desirable.
I create content primarily for Instagram Reels, TikTok and paid social advertising. I can deliver content in a range of formats, including vertical video, product photography, lifestyle imagery, testimonials and short-form ads, tailored to each brand’s platform and campaign needs.
I create content across beauty, skincare, haircare, wellness and lifestyle. I’ve worked on campaigns featuring products such as lash extensions, magnesium gummies and haircare, creating product demos, routine-led videos, voiceovers and lifestyle content. I’m especially drawn to brands that value thoughtful visuals, genuine storytelling and content that connects with their audience.
Yes, I can create content in English and Spanish. I’m comfortable adapting voiceovers, scripts and on-screen text to suit the brand’s tone of voice and target audience.
I create content that feels natural, polished and relatable, while keeping the product at the centre. I care about the small details, from the visual styling to the hook and editing, and aim to make every piece of content both engaging and commercially useful. I’m reliable, easy to work with and genuinely enjoy bringing a brand’s vision to life.
Yes, I’m comfortable appearing on camera and speaking in my videos. I can create natural talking-to-camera content, voiceovers, demonstrations and lifestyle-led videos. I’m also happy to adapt my approach depending on the brief, whether the brand needs a more personal, educational or product-focused style.
My usual turnaround is 7–10 working days after receiving the product and final brief. I’m happy to discuss deadlines depending on the campaign requirements and can often accommodate quicker turnaround times where needed.
Working mum of one, UGC creator across beauty, lifestyle & family. Real content, real life.
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