Maddison B.
UK-based salon owner and lifestyle creator producing authentic travel, beauty, and food content that
Hi, I’m Emilka a 26-year-old Polish creative based in London, working in an advertising agency with a background in advertising and psychology. I’ve always loved creating content, way before social media became what it is now. I’m drawn to making things that feel real, relatable, and meaningful. Being Gen Z and growing up online means I don’t just follow trends, I genuinely understand what works and what feels forced. My content reflects my everyday life and passions: fashion, fitness (gym, running, hiking, tennis, bouldering), cooking and baking, plus intensive haircare.
Hi, I’m Emilka a 26-year-old Polish creative based in London, working in an advertising agency with a background in advertising and psychology. I’ve always loved creating content, way before social media became what it is now. I’m drawn to making things that feel real, relatable, and meaningful. Being Gen Z and growing up online means I don’t just follow trends, I genuinely understand what works and what feels forced. My content reflects my everyday life and passions: fashion, fitness (gym, running, hiking, tennis, bouldering), cooking and baking, plus intensive haircare.
I craft relatable, real-life videos covering fashion, fitness activities like hiking and tennis, plus cooking and baking content, all while blending my background in advertising and psychology to ensure what feels genuine resonates with audiences.
With my background in advertising and Gen Z perspective, I focus on creating relatable content across social media for platforms like TikTok and Instagram, while also producing longer-form lifestyle videos for YouTube that cover fashion, fitness, and cooking.
With my background in advertising and focus on fashion, fitness, cooking, and intensive haircare, I've collaborated with lifestyle brands that align with an authentic, Gen Z audience looking for relatable everyday content.
While my profile doesn't specify, I'm comfortable creating content in English and Polish given my background as a Polish creative living in London.
As a creative professional with a background in advertising and psychology, I blend strategic insight with authentic Gen Z storytelling to create content that feels real rather than forced. My daily work covers diverse niches from fitness and baking to intensive haircare, allowing me to craft relatable narratives that resonate deeply with young audiences while maintaining the polished quality of agency-level execution.
As a creative based in London who focuses on everyday life content like fashion and fitness, I naturally appear on camera to share relatable moments while sharing my thoughts on topics that matter.
UK-based salon owner and lifestyle creator producing authentic travel, beauty, and food content that
I’m a thirty-two year old with over 8 years experience in social. I work at a marketing agency part time as a Social Media Strategist, meaning a big part of my day-to-day is creating content for brands like Silver Cross, MyHenry, Vitalin. This also means my husband, dog and daughter also regularly help out, featuring in content or being the star of the show.
I prioritise realistic and authentic storytelling for brands and services.
I craft elevated UGC for beauty and lifestyle brands
I’ve been creating content for 10yrs whether it’s for the property industry, weddings or just myself
I create scroll-stopping content with multiple hooks that feels genuine and authentic for consumers.