I’m a professional high jumper and content creator who loves making lifestyle-focused UGC that feels real, natural, and relatable. My day-to-day is very active, so I naturally gravitate toward products that fit into an on-the-go lifestyle. I especially enjoy creating content around skincare, haircare, beauI especially love working with skincare, haircare, and beauty brands, along with everyday lifestyle products I actually use. My content style is very UGC-focused—simple, authentic, and made to feel like so
Emma Cryar - TikTok Creator in Franklin, TN
Authentic beauty, hair & lifestyle creator producing scroll-stopping UGC that connects and converts.
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Frequently Asked Questions
Tell us about yourself?
Lifestyle-focused content creator specializing in aesthetic, relatable, and engaging UGC. I enjoy creating content around fashion, accessories, everyday gadgets/tools, haircare products + styling tools, and body beauty/self-care products such as self tanners, fragrances, and firming products. My content style blends real-life relatability with clean visuals and fun, natural storytelling that feels authentic to viewers and brands alike.
What type of content do you create?
I create authentic, relatable UGC content in the beauty, hair, and lifestyle space - including product demos, tutorials, unboxings, and everyday lifestyle clips. My content is clean and visually polished without feeling staged or overly produced. I have experience with TikTok Shop affiliate content and know how to present products in a way that feels natural while still driving real purchasing decisions.
Which platforms can you create content for?
I currently create content for TikTok, Instagram, and Facebook, and I'm fully comfortable producing content formatted for YouTube Shorts, Pinterest, and other platforms as needed. I can also deliver raw UGC files for use in paid ads, email campaigns, websites, or any brand-owned channel - no social post required.
What types of brands or products have you worked with?
I've worked with brands across beauty, hair care, wellness, fitness, lifestyle, and household/gadget categories. Past brand collaborations include Wavytalk, GoPure Beauty, Mavwicks Fragrances, NeuroGum, RootLabs, SleepyBear Life, IGK Hair, Marquis, Merach Fitness, Sacheu Beauty, Medicube, and Vertvie.
Can you create content in other languages?
I create content in English only, but I communicate clearly and confidently on camera.
Why should brands work with you?
Brands get a creator who genuinely cares about quality - both in the products I promote and the content I deliver. I have a strong work ethic, sharp attention to detail, and take direction and feedback exceptionally well. I'm passionate about showcasing products authentically and treat every collaboration with professionalism from start to finish.
Do you appear on camera and speak in your videos?
Yes - I appear on camera and speak in the majority of my videos, creating a personal, relatable connection with the viewer. That said, I'm equally comfortable producing high-quality faceless UGC when that's what a brand needs, giving me flexibility to match any content style or brief.
How fast do you usually deliver content?
I work efficiently and diligently - most single-video briefs I can turn around within 1-2 days of receiving the product. Turnaround for larger deliverables depends on the scope, but I always communicate timelines clearly upfront and prioritize meeting or beating deadlines.
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