My content style is authentic. Big sister / bestie. Wellness, skincare, pets, and more
isabellacarufel - TikTok Creator in New York, NY
NYC girl with a beauty-brand background. I make beauty & lifestyle content that feels real.
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Frequently Asked Questions
Tell us about yourself?
NYC girl with a beauty-brand background. I make beauty & lifestyle content that feels real.
What type of content do you create?
I create authentic, lifestyle-driven UGC with a focus on beauty and skincare, product demos, GRWMs, unboxings, routines, and honest reviews. My style is natural and relatable, like a friend sharing what she actually uses. I also love creating content around NYC life, travel, and everyday moments that feel real.
Which platforms can you create content for?
I create content for TikTok and Instagram, including Reels and Stories.
What types of brands or products have you worked with?
I specialize in beauty and skincare. Before UGC, I spent years at Amazon Ads working with major beauty brands, including Estée Lauder Companies brands, Unilever, and Kiehl's. I know what makes beauty content convert, and I bring that into every video I create.
Can you create content in other languages?
I am a native English speaker and am only able to create content in English.
Why should brands work with you?
I come from the brand side. At Amazon, I helped launch and grow major beauty brands, so I understand performance, positioning, and what actually drives sales. I pair that strategy with content that feels genuine and easy to trust. I'm reliable, easy to work with, and I take feedback well.
Do you appear on camera and speak in your videos?
Yes! I'm comfortable on camera and love talking directly to viewers. I can also do voiceovers or faceless content, such as hands-only demos and product shots, depending on what fits your campaign.
How fast do you usually deliver content?
I usually deliver within 2–3 days of receiving the product and brief. If you're on a tighter timeline, just let me know and I'll do my best to make it work.
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