A RN who lives on a strawberry farm, raising boys, and just trying to share my experience!
Life with Leifer - UGC Creator in Coppell, TX
Horse-show mom specializing in authentic equestrian family lifestyle content & real mom moments.
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Frequently Asked Questions
Tell us about yourself?
Horse-show mom specializing in authentic equestrian family lifestyle content & real mom moments.
What type of content do you create?
Relatable, humorous, and real-talk content about life as a horse show mom and adult amateur equestrian. I share authentic moments from the rail and the barn — balancing my daughters’ shows with my own rides, show prep chaos, mom pride, family horse life, and the funny/overwhelming/beautiful parts of equestrian parenthood. Content includes Reels, carousels, photos, and captions that feel like a conversation with other horse moms.
Which platforms can you create content for?
Primarily Instagram (posts, Reels, carousels, and Stories) and Threads. I’m also comfortable creating UGC-style content for other platforms such as TikTok or Facebook when the brief fits.
What types of brands or products have you worked with?
Equestrian and lifestyle brands that fit real horse-mom life — things like riding apparel, boots, helmets/visors, show clothing, and related gear. Supplements to help aid in recovery and training. I’ve featured and tagged brands including Tucci Boots, Equisk, Ovation, Ellany Belts, Solid Citizen Equestrian, For Horses, Tailored Sportsman, Eric Javits and our local tack store, Quail Hollow Tack. I’m open to partnerships with authentic equestrian, family, and lifestyle brands that align with my au
Can you create content in other languages?
My core content is in English. I’m open to collaborating on content that can be adapted or subtitled for other languages if a brand needs it.
Why should brands work with you?
I create authentic, relatable content for a highly engaged niche of horse show moms, adult amateurs, and equestrian families. It feels like real life from the rail—not overly polished or salesy—so product placements land naturally. I live the lifestyle (show chaos, balancing kids’ rings with my own rides, the gear that actually gets used), which lets me show products in real context. Brands get genuine integration into the everyday moments my audience already trusts.
Do you appear on camera and speak in your videos?
I primarily create content that focuses on the horses, the kids, the show life, and relatable captions/quotes rather than face-to-camera talking-head style. Most of my videos and Reels are lifestyle, B-roll, and text/caption-driven. I’m comfortable appearing on camera if a brand specifically needs it, but my current content style leans more toward authentic, voiceover or text-based storytelling that keeps the focus on the equestrian mom experience
How fast do you usually deliver content?
Most content is delivered within 3–5 business days of receiving the product/brief and any assets. Simple photo/carousel or text-based Reels can often be turned around faster (1–3 days), while anything that needs specific show or barn footage, styling, or revisions may take a bit longer. I’m happy to discuss tighter timelines for time-sensitive campaigns.
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