I’m a fitness professional and content creator with over 10 years of experience in personal training, wellness coaching, and performance-based programs. Through my brand, Richsofit Training LLC, I specialize in creating engaging fitness and lifestyle content that inspires transformation while driving real results. I’ve partnered with health, wellness, and performance brands to produce authentic user-generated content (UGC), product demos, and social campaigns designed to connect with audiences and boost brand visibility
Joe S. - UGC Creator in Layton, UT
I'm a 57-year-old GenXer, a homeowner, a dad, and a granddad with almost 2 decades of experience in enterprise tech marketing and content development. I'm passionate about telling good stories, and I love hiking, cooking, and all things consumer tech.
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Frequently Asked Questions
Tell us about yourself?
I'm a 57-year-old GenXer, a homeowner, a dad, and a granddad with almost 2 decades of experience in enterprise tech marketing and content development. I'm passionate about telling good stories, and I love hiking, cooking, and all things consumer tech.
What type of content do you create?
With 20 years in enterprise tech marketing, I specialize in crafting How-To, Unboxing, Product Demo, and Review videos tailored for consumer tech. Whether telling stories through Custom Videos or diving into hands-on tutorials, my GenX perspective brings a unique voice to these formats.
Which platforms can you create content for?
With 20 years in enterprise tech and content development, I create how-to videos, unboxings, product reviews, and demos across my channels.
What types of brands or products have you worked with?
Drawing on nearly two decades in enterprise tech marketing, I typically create How To Videos, Unboxings, and Product Demos for consumer technology brands, often blending them with lifestyle content like cooking gear or hiking equipment that fits my personal interests.
Can you create content in other languages?
While my profile doesn't specify other languages, I primarily create content in English.
Why should brands work with you?
With nearly two decades of experience in enterprise tech marketing and a unique GenX demographic, I deliver authentic storytelling through specialized formats like unboxings and product demos without relying on generic trends.
Do you appear on camera and speak in your videos?
Yes — my experience with How To and Product Demo videos means I often speak on camera to guide viewers through tech stories.
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