Julie R - UGC Creator in Fair Haven, NJ
Former magazine beauty editor, I’m a 50+ creator who specializes in beauty, wellness & lifestyle.
Portfolio
Frequently Asked Questions
Tell us about yourself?
Former beauty editor, I’m a 50+ creator who specializes in beauty, wellness & lifestyle.
What type of content do you create?
I'm a former beauty editor and current content strategist, so creating content is second nature to me. I specialize in beauty, wellness and living your best life after 50 (because we're just getting started). Think skincare, makeup, haircare, healthy aging, fashion and everyday finds that make life a little better. I love sharing honest product reviews, tutorials and real life moments. Happy to have my cat make an appearance, too! My content is always authentic and relatable.
Which platforms can you create content for?
Instagram, Facebook and TikTok, including reels, stories, product selfies, short form videos, product reviews and demos.
What types of brands or products have you worked with?
I've worked primarily with beauty, skincare, wellness and fashion brands, but I also create content for my own social accounts, where I share everything from lifestyle and everyday finds to healthy aging, personal favorites and a little humorous cat content, too!
Can you create content in other languages?
I currently create content exclusively in English. And while I don't create content in other languages, I can easily adapt my tone, style and messaging to suit different audiences.
Why should brands work with you?
I bring a unique mix of beauty industry expertise, content strategy and real life perspective. As a former beauty editor at Glamour and InStyle and editorial director at Sephora (and HSN spokesperson for 3 years), I know how to identify what makes a product stand out and turn those selling points into content that connects and converts. I'm creative, authentic and relatable, with a 50+ perspective that connects with women who know what they want (and aren't afraid to say it).
Do you appear on camera and speak in your videos?
Absolutely! I love being on camera and speaking directly to my audience. For me, it's the best way to connect, build trust and help people really understand a product and why it's worth trying. I love a little entertainment, too, but I truly believe nothing beats a genuine, face-to-camera conversation.
How fast do you usually deliver content?
I work quickly and efficiently. As long as I have a clear brief, the key messaging and everything I need to get started, I can turn around content fast.
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