I’m a lifestyle and family content creator who shares authentic moments as a proud grandma. I create relatable videos featuring family life, baby products, toys, home essentials, and everyday experiences. I enjoy producing natural, engaging UGC that helps brands connect with real families. I’ve partnered with brands including Buckle Me Baby Coats, POCOCO, Bestaroo, AlphaPals, and Manukind, and I’m passionate about creating content that feels genuine, trustworthy, and relatable.
Justine Marini - Instagram Creator in Matthews, NC
Fun and genuine! Family, sports, home, and wellness focused!
Portfolio
Frequently Asked Questions
Tell us about yourself?
Hi, I'm Justine! I create warm, relatable UGC for home, family, lifestyle, beauty, and wellness brands. I'm a former chiropractor turned stay-at-home mom of three (ages 2, 4, and 6) based in Matthews, NC. With a background in marketing and e-commerce, I create content that feels genuine while helping brands connect with their audience. Whether it's home décor, family routines, beauty, or everyday moments, I love bringing products to life through engaging, story-driven content.
What type of content do you create?
I create high-quality, lifestyle-driven UGC that helps brands connect with their audience through genuine, everyday moments. My content includes product showcases, unboxings, testimonials, GRWMs, routine videos, product photography, and short-form social media content for home, family, kids, beauty, wellness, and lifestyle brands. I focus on creating warm, engaging visuals that feel natural, build trust, and inspire customers to take action.
Which platforms can you create content for?
I create content for home, family, lifestyle, beauty, and wellness brands on platforms supporting UGC like TikTok and Instagram, focusing on story-driven reels and static shots.
What types of brands or products have you worked with?
I mainly partner with home décor, family routine, beauty, and wellness brands that align with my focus areas like family, beauty, and sports, while also handling lifestyle shots and product demos for everyday moments.
Can you create content in other languages?
Although I have dual citizenship with the US and San Marino - I only create content in English.
Why should brands work with you?
My background as a former chiropractor and current stay-at-home mom of three allows me to create authentic, story-driven UGC that resonates deeply with family and wellness audiences. With certified expertise in lifestyle shots, selfies, and product demos across beauty and sports categories, I blend marketing knowledge with genuine relatable content to drive real engagement for brands.
Do you appear on camera and speak in your videos?
Yes! I'm comfortable appearing on camera and speaking naturally in my videos. I create a mix of talking-to-camera content, product demonstrations, testimonials, voiceovers, lifestyle videos, and family-focused content. Whether a brand is looking for an engaging spokesperson, a relatable mom's perspective, or authentic storytelling, I can confidently deliver content that feels genuine, approachable, and aligned with the brand's voice.
How fast do you usually deliver content?
I typically deliver completed content within 7-10 business days of receiving the product. If a project has a tighter deadline, I'm happy to discuss expedited turnaround when my schedule allows. I pride myself on clear communication, timely delivery, and providing polished, high-quality content that aligns with each brand's vision.
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