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Kellie McHugh - TikTok Creator in Spring Hill, TN
56 yo lifestyle creator within fashion, beauty, wellness, travel and relatable UGC for women 45+.
Portfolio
Frequently Asked Questions
Tell us about yourself?
We're Craig (59) and Kellie (56), the husband-and-wife UGC creators behind Unconventional Lives. Married for 35+ years, we bring genuine chemistry, humor, and real-life experience to every project. We create authentic product reviews, demonstrations, and lifestyle videos covering health, wellness, fitness, beauty, fashion, home, and travel. Our combined 110-pound weight loss journey gives us a unique perspective on life after 50. We deliver engaging, professional-quality UGC individually or as a couple!
What type of content do you create?
I create fashion, beauty, skincare, wellness, fitness, travel, home, and lifestyle content, including product reviews, try-ons, styling videos, demonstrations, testimonials, voiceovers, and short-form UGC. My strongest niche is relatable, polished content for women 45+ and active midlife consumers.
Which platforms can you create content for?
We create content for Amazon, Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts, including platform-specific edits, hooks, captions, voiceovers, and product-focused short-form video.
What types of brands or products have you worked with?
My experience includes fashion, beauty, skincare, costumes, accessories, home, wellness, fitness, and lifestyle products, with a strong focus on Amazon reviews, styling, try-ons, product demonstrations, and short-form UGC. I’m continuing to expand into travel, food and beverage, and other lifestyle brands that fit a 45+ audience.
Can you create content in other languages?
No. No other languages. I currently create content in English only.
Why should brands work with you?
Brands should work with me because I bring a polished, relatable 50+ perspective that is still underrepresented in UGC. I’m comfortable on camera, easy to work with, and focused on creating content that feels natural, trustworthy, and useful rather than overly scripted. I can also create solo or couple content, giving brands access to both female and male midlife audiences.
Do you appear on camera and speak in your videos?
Yes. I’m comfortable appearing on camera and speaking directly to the viewer. I create natural, conversational content including testimonials, product demos, reviews, try-ons, tutorials, and lifestyle videos.
How fast do you usually deliver content?
I typically deliver content within 5–7 days of receiving the product and final campaign details. Rush turnaround may be available depending on the project.
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