Hi, I’m Maria Barreto, a former Creative Director in the beauty space and a mom of two.
I’m a Creative Director with 13+ years of experience developing integrated campaigns across beauty, lifestyle, and CPG brands. Today, I bring that strategic lens to UGC as a girl mom, fitness‑focused and wellness‑obsessed creator specializing in relatable yet aspirational lifestyle content. My core niches include beauty, wellness, fitness, and fashion.
As a former Creative Director turned fitness and wellness creator, I produce relatable lifestyle content featuring hair hacks and gut health tips. My work spans short videos with B-roll footage, plus polished product demos and beauty shots that blend my experience in CPG campaigns with authentic mom life.
With my background in beauty and fitness, I create lifestyle shot and product demo content tailored for platforms like Instagram and TikTok.
My background as a former Creative Director means I've partnered with beauty, CPG, and lifestyle brands to build integrated campaigns. With tags like #momlife, #hairhack, and #guthealth, I focus on relatable wellness, fitness, and fashion products that speak directly to other moms.
Since my profile doesn't specify other languages, I create all my content in English to ensure clear communication for your brand.
As a former Creative Director with over 13 years of experience, I blend strategic campaign insight with authentic, relatable lifestyle content in beauty, wellness, and fitness. My background allows me to deliver polished product demos and B-roll that feel natural rather than overly produced, specifically tailored for audiences interested in mom life, hair hacks, and gut health.
My certified job types like Lifestyle Shot and Product Demo Image strongly suggest I appear on camera, though the absence of 'How To' or TikTok Video tags means speaking might be limited to voiceover rather than face-to-camera dialogue.
I’m a UGC creator and influencer with over 2 years of experience in beauty, fashion, and lifestyle. I specialize in creating scroll-stopping content that captures attention in the first seconds and keeps viewers watching until the end. I understand how to trigger curiosity, build emotional connection, and naturally integrate products so they don’t feel like ads — but actually drive interest and conversions.
My creative style blends clarity with depth, aiming for concise yet meaningful communication. I focu
