Bubbly mom of two adventurous little girls, passionate about keeping life simple, clean, and full of joy. I started JoinBrands to create a space where everyday products do more than just exist — they make life easier, healthier, and more beautiful. I’m all about living intentionally: an organic, products that actually work, and routines that free up time for what matters most (like dance parties in the kitchen or 5 quiet minutes w/coffee). If it simplifies life and looks good doing it, I’m here for it.
Michelle L. - TikTok Creator in Newmarket, ENG
Fun-loving UK new creator of Beauty, home projects, good food, great friends & a cat in charge.
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Frequently Asked Questions
Tell us about yourself?
Hi 55 and I’ve been in the hair and beauty industry for over 30yrs. I love creating content that is engaging, relatable and feels real. When I’m not working, I love spending quality time with my partner, children & my big Mediterranean family. Cooking amazing food with lots of fun and laughter and having memory making holiday with my friends . I have a cat that is my absolute world too. But, my biggest passion is DIY and home / garden renovation. I’d spend all day being creative if I could . I’d love to help you bring your products to life through my content.
What type of content do you create?
As a new UK creator with over 30 years in the beauty industry, I specialize in DIY and home or garden renovation projects alongside engaging beauty content. My TikTok videos feature honest product demos, cooking adventures, and relatable lifestyle moments starring my cat, all designed to bring your products to life.
Which platforms can you create content for?
With my 30+ years in beauty and DIY, I focus on creating engaging content for TikTok, where I produce videos about hair, home renovations, and cooking with my family.
What types of brands or products have you worked with?
With over three decades in the hair and beauty industry, my focus has been on creating relatable content for beauty brands, DIY home renovation supplies, garden products, and kitchen gadgets that align with my love for cooking and family life.
Can you create content in other languages?
My content is primarily in English, reflecting my UK background and the language I use to share my beauty, DIY, and family stories.
Why should brands work with you?
With over 30 years in the hair and beauty industry, I deliver authentic, relatable content that resonates with real audiences rather than feeling scripted. My focus on DIY home renovations and cozy lifestyle themes creates a trustworthy environment for brands to introduce products naturally. While I am currently new to social media-specific campaigns, my proven ability to engage through genuine storytelling ensures your message lands with warmth and credibility.
Do you appear on camera and speak in your videos?
Yes, as a certified TikTok video creator focused on beauty and DIY home renovations, I appear on camera to create engaging, face-to-camera content that feels real.
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