Hello, this mom of a toddler and 4 dachshunds is ready to give you an honest review of your product.
Courtney W. - TikTok Creator in Fountain Valley, CA
Millennial working mom creating UGC that makes products feel like a friend just recommended them
Portfolio
Frequently Asked Questions
Tell us about yourself?
Mom & lifestyle creator making relatable UGC for home, food, beauty & everyday products.
What type of content do you create?
I create lifestyle UGC around the things I actually use in my everyday life as a working mom… easy meals, kitchen finds, home organization, beauty, pet products, and those “why didn’t I know about this sooner?” products. My style is relatable, warm, and conversational, with a mix of talking to camera, demos, voiceovers, unboxings, and problem/solution content.
Which platforms can you create content for?
I primarily create short-form vertical content for Instagram Reels and TikTok, with content that can also be used for paid social, Facebook Reels, and YouTube Shorts. I’m comfortable creating both organic-feeling content that blends into someone’s feed and more structured UGC with a strong hook, product demo, and CTA.
What types of brands or products have you worked with?
I’m newer to paid UGC, but I’ve been building my portfolio around products that naturally fit my life: food and grocery, kitchen gadgets, home organization, beauty, pet products, and family-friendly finds. I’m a 30-something working mom in Southern California, so I’m especially comfortable creating for brands that want to reach busy women and moms without the content feeling overly scripted or “salesy.”
Can you create content in other languages?
I currently create content in English only. No other languages spoken.
Why should brands work with you?
I’m a working mom with a real home, a busy life, a kid, a dog, and a genuine love for finding products that make everyday life easier. I bring a relatable 30-something year old perspective that doesn’t feel overly polished or scripted. I’m also detail-oriented and thoughtful about the “why” behind content. want it to look good, but more importantly, make someone stop and think, “Wait, I need that.”
Do you appear on camera and speak in your videos?
Yes! I’m comfortable on camera and with voiceovers. My style is warm, conversational and relatable…more like a recommendation from a friend than a scripted ad. I can do direct-to-camera testimonials, product demos, hooks, voiceovers and lifestyle content, and I’m comfortable following a brand script or putting my own natural spin on talking points.
How fast do you usually deliver content?
My standard turnaround is 3–5 days after receiving the product and creative brief. I’m organized, responsive and used to working with deadlines, so I can often accommodate faster turnarounds when needed. I’d rather deliver polished content that feels natural and on-brand than rush something just to check a box.
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