Pip W. - UGC Creator in Lombard, IL
Lifestyle and mom creator with a background in digital marketing, storytelling, and video
Portfolio
Frequently Asked Questions
Tell us about yourself?
Lifestyle and mom creator with a background in digital marketing, storytelling, and video
What type of content do you create?
I create relatable, story-driven video content that feels natural. I really enjoy lifestyle content, product demos, testimonials, voiceovers and short-form videos with a little humor or personality. My background is in digital marketing, storytelling and video editing. That experience helps me think about the hook, story and action, not just the shot.
Which platforms can you create content for?
I create vertical short-form content for Instagram Reels, TikTok, Facebook and YouTube Shorts, as well as UGC designed for brands to use in paid social advertising. I also have professional experience creating and adapting content across social, email, websites and digital campaigns.
What types of brands or products have you worked with?
My professional content experience has primarily been with nonprofit and mission-driven organizations, where I’ve created video, social, blogs, email and campaign content. I’m now expanding into UGC and am especially interested in food and beverage, home, family, lifestyle, beauty, wellness and products that fit naturally into everyday life.
Can you create content in other languages?
No, I cannot. I currently create content in English.
Why should brands work with you?
I bring a marketer’s brain to content creation. I have a master’s in Digital Media Management and professional experience in storytelling, scripting, video editing and multi-channel content strategy. I think about who we’re trying to reach, what will make them stop and pay attention, what story will connect and what we want them to do next, while keeping the finished content natural and human.
Do you appear on camera and speak in your videos?
Yes! I’m comfortable speaking directly to camera, demonstrating products, delivering scripted or conversational talking points and incorporating voiceover and B-roll. I enjoy content that feels conversational, warm and relatable rather than overly-scripted or salesy.
How fast do you usually deliver content?
I typically deliver content within 3-5 business days of receiving the product and creative brief, depending on the project. I value clear communication and will always confirm timing upfront so brands know what to expect.
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