NYC-area model, content creator, and experiential marketing professional with experience representin
Shaerica W - TikTok Creator in Tyler, TX
I’m a 39-year-old UGC creator, entrepreneur, and mom who creates authentic, story-driven content tha
Portfolio
Frequently Asked Questions
Tell us about yourself?
I’m a 39-year-old UGC creator, entrepreneur, and mom who creates authentic, story-driven content tha
What type of content do you create?
I create authentic, story-driven UGC that helps products feel relatable, useful, and worth trying. My content includes product demonstrations, testimonials, unboxings, lifestyle videos, voiceovers, tutorials, problem/solution content, and short-form social videos. I specialize in lifestyle, beauty, fashion, hair, home, tech/AI, business, and everyday consumer content.
Which platforms can you create content for?
I create vertical short-form content optimized for TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and brand-owned social channels. I can also create UGC specifically for paid social ads, organic social media, websites, product pages, and other digital marketing campaigns.
What types of brands or products have you worked with?
My creator work spans lifestyle and everyday consumer categories, including beauty, hair, fashion, wellness, food and beverage, home, and technology/AI. I’m especially strong with products I can naturally demonstrate, incorporate into a real routine, or build a relatable story around. I’m also expanding my portfolio through paid UGC partnerships with consumer brands.
Can you create content in other languages?
My primary content language is English. I’m open to working with brands that provide approved translated scripts or specific language guidance when needed.
Why should brands work with you?
I bring more than a camera to UGC—I understand business, storytelling, and what makes people pay attention. I create authentic content that feels like a real recommendation, not a scripted commercial. As a 39-year-old entrepreneur and mom, I bring a relatable perspective, strong on-camera presence, creativity, and professionalism. I follow briefs closely, communicate clearly, and create with the brand’s customer and goal in mind.
Do you appear on camera and speak in your videos?
Yes. I create both on-camera and voice-led content, including direct-to-camera testimonials, demonstrations, lifestyle videos, unboxings, tutorials, and product-focused UGC. I’m comfortable speaking naturally on camera and adapting my delivery to match the brand’s voice, audience, and campaign goals.
How fast do you usually deliver content?
I typically deliver content within 3–5 business days after receiving the product and final brief. I’m organized, responsive, and deadline-focused, and I can accommodate faster turnaround times when discussed and approved in advance.
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