Lifestyle creator & mom of 3—sharing real-life moments and brands I truly love and use daily.
Shelby M. - UGC Creator in Columbus, IN
I’m Shelby - a toddler mom, iced coffee lover, and part-time nurse turned Virtual Assistant. I’ve spent the last several months behind the scenes helping business owners show up online, and now I’m ready to start creating content myself! I may be new to UGC, but I know what makes content connect. I’m passionate about fashion, skincare, home decor, good food, and all things baby + toddler. I keep things fun, natural, and relatable - think “real mom energy with a creative twist.
Portfolio
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Brands I've worked with
Reviews
Beloved Pets
We can’t wait to collaborate again!
Frequently Asked Questions
Tell us about yourself?
I’m Shelby - a toddler mom, iced coffee lover, and part-time nurse turned Virtual Assistant. I’ve spent the last several months behind the scenes helping business owners show up online, and now I’m ready to start creating content myself! I may be new to UGC, but I know what makes content connect. I’m passionate about fashion, skincare, home decor, good food, and all things baby + toddler. I keep things fun, natural, and relatable - think “real mom energy with a creative twist.
What type of content do you create?
I create relatable, selfie-style videos and product-only photos that blend my personal life as a toddler mom with niche focuses on pets, fashion, skincare, and home decor.
What types of brands or products have you worked with?
I primarily focus on pets and baby products, though my content naturally extends to fashion, skincare, home decor, and food. As a new UGC creator with experience in selfie and image-only styles, I bring relatable mom energy to these niches rather than polished perfection.
Can you create content in other languages?
Since my profile doesn't specify other tongues, I'll be creating all content in English to keep things clear and relatable.
Why should brands work with you?
I am a new UGC creator with a background as a nurse and Virtual Assistant who brings relatable 'real mom energy' to fashion, skincare, home decor, and baby content. My reviews highlight strong satisfaction from previous collaborations, and I focus on creating fun, natural connections rather than generic scripts.
Do you appear on camera and speak in your videos?
Yes, I appear on camera in my Selfie Product videos, though some of my work may be product-only images.
How fast do you usually deliver content?
I typically deliver Selfie Product and Product Only Image content within a day, leveraging my experience as a Virtual Assistant to ensure quick turnaround.
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Creo contenido auténtico y creativo en moda, belleza, maternidad y estilo de vida con enfoque real.”
I'm a 22-year-old content creator with a passion for storytelling and lifestyle-focused content. I specialize in beauty, hair care, fitness, and college life, with a strong emphasis on authenticity and relatability. From daily routines to wellness tips, I create engaging videos that resonate with my audience and highlight products in a natural, value-driven way. I love bringing brand messages to life through content that feels both aesthetic and genuine.





