Heidi M Gen X UGC Creator - TikTok Creator in Owatonna, MN
Gen X mom (+ dog) & midsize creator crafting authentic GRWMs, product reviews & lifestyle content.
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Great work! Thank you, Heidi!
Frequently Asked Questions
Tell us about yourself?
I’m a maker and small business owner-I design and make handmade bows and accessories, so product content is not new to me. I shoot, style and sell my products every single week across many platforms. I already think like brands when I create. I am Mom to 5, so I understand the importance and value of finding products we love. Additionally, I do live selling of fashion, beauty products and my handmade products which means I am comfortable talking in front of a camera and live audience. I specialize in handmade and small businesses, seasonal, theme and holiday content, beauty and fashion, and products that help raising a large family.
What type of content do you create?
As a Gen X mom of five who runs a small handmade bow business, I specialize in authentic GRWMs, product reviews, demonstrations, testimonials and lifestyle shots that blend fashion, beauty, and holiday themes. My work spans from detailed unboxing and how-to videos to live selling sessions where I style products for the entire family while offering honest commentary on what works.
Which platforms can you create content for?
I produce short-form video for TikTok and Instagram Reels, alongside detailed product reviews and demos on YouTube. I also am a live sale fashion streamer.
What types of brands or products have you worked with?
As a small business owner who makes handmade bows and accessories, I have deep experience promoting my own creations alongside fashion like Saul and Just Love Fashion. Additionally, I have worked with Sephora for beauty items. I have worked with Primal Harvest & Everday Dose for wellness brands. My work often blends authentic lifestyle content with practical product demos for Gen X parents and pet owners, focusing on brands that align with real-life value rather than just aesthetics.
Can you create content in other languages?
My content is delivered in English. I have a very basic knowledge of Spanish.
Why should brands work with you?
As a Gen X mom of five children, I shoot and style product content weekly for my own handmade bows, meaning I already approach campaigns with a brand mindset. My background in live selling fashion and beauty which allows me to speak naturally on camera while maintaining an authentic connection with Gen X moms who value reliability. I am creative, reliable and bring joy to my work.
Do you appear on camera and speak in your videos?
Yes, I frequently appear on camera and speak, from live selling fashion and beauty products to filming Absolutely! I do GRWMs and tutorials for my handmade bows. My certified job types like How To Video, Selfie Product, and Lifestyle Shot confirm that face-to-camera presence and voiceovers are central to my content.
How fast do you usually deliver content?
I typically deliver within 3-5 business days of receiving the product and brief. If you need something faster, I can usually accommodate a rush turnaround (24-48 hours) for an added fee.
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