UGC Creators for Brands
UGC creators are people who film and photograph products for brands in the natural style of social media: unboxings, reviews, demos and testimonials. On JoinBrands, 500,000+ UGC creators make videos, photos and TikTok Shop content for more than 100,000 brands.
What UGC creators make
| Content | Where brands use it | Starts at |
|---|---|---|
| UGC videos | TikTok and Meta ads, product pages, email | $25 per video |
| UGC photos | Product pages, carousels, social posts | $10 per photo |
| TikTok Shop videos | TikTok Shop product listings and affiliate sales | $25 per video |
| Amazon shoppable videos | Amazon listings and reviews | $25 per video |
| Instagram Reels and YouTube Shorts | Organic social and ads | $25 per video |
| TikTok Shop lives | Live selling on TikTok Shop | $1 per minute |
Prices are from our pricing page. You set the price for each piece when you create a campaign.
Who the creators are
UGC creators come from every niche brands sell in: beauty and skincare, food and drinks, fitness, home, pets, parenting, tech, fashion and more.
What they have in common is that brands pay them for the content, not for their audience. A UGC creator with a few hundred followers can make a video that outperforms one from a large influencer, because the video runs in your ads and on your pages, not on their profile.
You can browse UGC creators by niche and city before you sign up.
How working with UGC creators works on JoinBrands
- Post a campaign. Describe your product, what you want and the type of content.
- Creators apply. UGC creators who fit your brief apply, and you see their profiles and past work.
- You choose. Pick the creators you want. If your product needs to reach them, you ship it, or they buy it and you reimburse them.
- Get your content. Creators film and submit. You approve or ask for a revision, then download the files.
Most brands start receiving content within 3 to 7 days of launching, depending on how fast the product reaches the creator.
What to look for in a UGC creator
- Past work in your category. A creator who has filmed skincare knows how to show texture and results. Look at their recent videos, not their follower count.
- On-camera style. Some creators talk to the camera, others only show hands and product. Pick the style your ad needs.
- Hooks. The first two seconds decide whether people keep watching. Check how the creator opens their videos.
- Delivery. Each creator profile shows ratings, reviews from other brands and completed jobs, so you can see who delivers on time.
- Pitch video. Many creators have a short pitch video on their profile, which shows how they present themselves on camera.
Working with several creators on the same brief is a good way to test different angles and find the ones that perform.
Content rights
When you buy content on JoinBrands, you get unlimited usage rights, so you can run it in ads, on your store and on social media with no time limit (pricing page). Read more in our guide to UGC rights.
Learn more about UGC
- What is UGC? A guide for brands
- What a UGC creator is and how they work
- How much UGC creators charge
- UGC examples
To see everything JoinBrands does for brands, from UGC to TikTok Shop outreach, visit our UGC creator platform.
FAQ
How many UGC creators are on JoinBrands?
More than 500,000 creators make content for brands on JoinBrands.
Do UGC creators need a lot of followers?
No. Brands pay UGC creators for the content, and the brand runs it in its own ads and channels, so follower count matters much less than the quality of past work.
How much do UGC creators cost?
On JoinBrands you set the price. UGC videos start at $25 and photos at $10. The free plan adds a 15% platform fee, and paid plans lower it to as little as 8%.
How long does it take to get content?
Most brands start receiving content within 3 to 7 days of launching a campaign, depending on how fast the product reaches the creator.
Who owns the content?
You do. Every purchase on JoinBrands includes unlimited usage rights.
I’m a creator. Can I join?
Yes. Sign up as a creator to apply to brand campaigns.
