Influencer Marketing Platforms: Which One is Right for Your Business?
TikTok is a social media platform that allows users to create and share videos. It started as a way for teens to make funny music videos. Still, it has evolved into a global phenomenon with over 1 billion active monthly users. TikTok has become so popular that it’s even been predicted to overcome YouTube someday! Suppose you want your brand to be famous on TikTok. In that case, you must learn to create the correct type of content for your brand, and yes, we are talking about UGC or User-Generated-Content.
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TikTok ads are engaging and fun.
TikTok ads are engaging and fun. They often use popular music and sound effects, have creative visuals and incorporate humor and playfulness into the ads. The voiceover in these videos is usually female, which can increase engagement with viewers who are more likely to interact with female voices than male ones.
TikTok ads often include popular trends or memes that will encourage viewer participation. For example: “I want this!” This statement incentivizes viewers to share their content via TikTok UGC (User Generated Content).
Maximizing the Success of Your TikTok Video Ads
- TikTok users love Raw, Authentic, and Real content.
- Use UGC creators for your TikTok Ads.
- Pick the Right Hashtags.
- Use TikTok’s best practices to go viral.
- Collaborate with influencers
- Use Spark Ads
- Monitor and analyze your performance
Read more about Using TikTok as a Brand
5 Successful TikTok Ads Featuring User-Generated Content
1. Anything for the Weens for #Petsmart
TikTok: Anything for the Weens
Ad Text: Anything for the Weens to keep ‘em busy. 😮💨 #fyp #fy #foryou #dog #dachshund #anythingforpets @petsmart
Ad Impressions: 4.3M+
Like Rate: 6.66%
CTA Button: Shop now
Target URL: https://www.petsmart.com/dog/toys/
Ad Cost (Est): $20K
Orders (Est): 3K
Who doesn’t love a good dog video?! This TikTok ad is a total hit because it’s entertaining, tells a story, and features eight hilarious wiener dogs causing chaos. But don’t worry, there’s a solution to all this destruction – chew toys from petsmart.com! Watch as the pups happily dig through bags of toys, saving your shoes and furniture from their tiny teeth. This ad is a prime example of how UGC (user-generated content) can make for a successful TikTok ad campaign.
2. Styling things I don’t like untill I like them for #CovetFashion app
TikTok: Styling things I don’t like untill I like them
Ad Text: happybirthdaycovet @CovetFashion! Click the link in my bio to download the game and receive 5 digital headbands from Covet after reaching level 3 by 7/14! #ad
Ad Impressions: 500K+
Like Rate: 9.77%
CTA Button: Click to play now
Target URL: https://www.covetfashion.com/
Ad Cost (Est): $22K
Installs (Est): 6.5K+
If you love the #fashion hashtag on TikTok, chances are you’ve seen some seriously stylish UGC videos. These user-generated gems often feature fashionistas showing off the most fabulous outfits; they know how to make a fashion statement. This video features a girl who’s all about quick changes and bold style moves. She swaps outlooks faster than you can say “trend alert,” and we have to admit, it’s pretty darn mesmerizing. Plus, when it comes to advertising on TikTok, incorporating an app that lets you play with fashion styles in a UGC video is a totally organic way to get the word out. This UGC TikTok ad won’t annoy viewers but might spark their curiosity and inspire them to try it.
3. How to get the smoothest skin of your life for #FrankBody
TikTok: How to get the smoothest skin of your life
Ad Text: There’s a reason why they call it the OG. Try my Original Coffee Scrub now for the softest skin of your life. 😍 #coffeescrub #beautyhacks #bodycare
Ad Impressions: 1.1M+
Like Rate: 8.01%
CTA Button: Shop now
Target URL: https://www.frankbody.com/int/products/original-coffee-scrub/
Ad Cost (Est): $5K
Orders (Est): 1K
Looking to make a splash on social media with your beauty brand? Take a lesson from Frank Body, who grew their business into a $20 million global powerhouse entirely through social media, particularly TikTok. They’ve mastered the art of creating short, catchy UGC-style videos that showcase the effectiveness of their products in a “before and after” format. If your product has a noticeable transformation when used, this approach could be perfect for you! Whether it’s a beauty product, fashion accessory, cosmetic, health, or grooming item, showcasing the “before and after” can be a powerful way to demonstrate its value. And don’t forget to research hashtags – Frank Body used #beautyhacks and #bodycare to great success with their coffee scrub. Choose the proper tags, and you’ll be on your way to TikTok fame in no time!
4. It’s time to shake it and pop it people for #KernelSeasons
TikTok: It’s time to shake it and pop it people
Ad Text: It’s time to shake it and pop it people!! Learn our dance challenge and you could have the opportunity to spice up your movie night set up with $5,000 to spend at Best Buy and A WHOLE YEAR of @Kernel Seasons products! Entry submissions accepted from July 29 through August 12! 😍🍿#MakeEveryMomentPop #KernelSeasonPartner
Ad Impressions: 3.8M+
Like Rate: 3.42%
CTA Button: Learn more
Target URL: https://sauers.com/pages/kernel_contest
Ad Cost (Est): $20K
Orders (Est): 3K
Get ready to spice up your TikTok game with this awesome UGC-style spark ad for Kernel Season’s Seasonings. This video cleverly incorporates a popular TikTok trend – a dance contest – and seamlessly integrates the product into the action. It’s all about the art of natural TikTok marketing, and this ad nails it. The seasoning shake is part of the music, part of the dance, and all kinds of fun. No intrusions here, just a product that perfectly supplements the video. Brilliant!
5. Cats playing with swing cat feeder for #ToyTempo
TikTok: Cats playing with swing cat feeder
Ad Text: foryou #funny #cute #catsoftiktok #petsoftiktok #pettoys #pettools #fyp
Ad Impressions: 1.1M+
Like Rate: 4.02%
CTA Button: Shop now
Target URL: https://toytempo.com/
Ad Cost (Est): $15K
Orders (Est): 2K
Looking for proof that TikTok is a goldmine for creativity? Check out this adorable UGC ad from ToyTempo, a small company that proves you don’t have to have a big budget or be a major brand to go viral on the platform. This simple ad featuring cats and dogs playing with their favorite toys is pure cuteness overload. Who wouldn’t want a toy like that for their furry friend? TikTok is all about fun, and this ad perfectly captures that playful spirit. So don’t be afraid to let your creativity shine and give TikTok a try – you never know what kind of magic you’ll create!
You may have noticed that most of the TikTok viral ads above use a similar set of tactics. Whether you want to create something funny and quirky or elegant and stylish, there are plenty of options. Just remember to keep it fun! If you need help from UGC creators or TikTok influencers to create ads for your brand, JoinBrands is the marketplace for you. Get all your UGC content needs met quickly and affordably, and have the content posted to TikTok influencer accounts to help market your products using Spark Ads. With JoinBrands, you can take your brand to the next level on TikTok in no time!
