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Our Story
JoinBrands was born in 2021, sparked by three visionaries - Leo Limin, Ian Sells, and Johan Geuze - who saw how fast the world was changing. Traditional marketing gave way to a new era of user-generated content, where genuine stories resonate more than polished ads. Determined to help brands and creators connect on this exciting new stage, our founding trio pooled their decades of experience in SaaS and entrepreneurship to create a platform that makes sourcing and sharing authentic content - from TikToks and Instagram Reels to Amazon Shoppable Videos - seamless and rewarding.
From day one, Leo, Ian, and Johan worked side by side, blending their collective skills in leadership, technology, and marketing. Their shared expertise - ranging from building and scaling seven and eight-figure ventures, to architecting secure and scalable software gave JoinBrands the sturdy foundation it needed to grow quickly. In just a few years, it has become one of the largest UGC platforms in the United States, serving thousands of businesses looking to amplify their stories through real people and real experiences.
Backed by this strong partnership, JoinBrands champions the belief that authenticity wins every time. By allowing brands to tap into a vibrant community of creators, we’re reimagining how marketing campaigns come to life and how audiences connect with the products they love.
Looking ahead, we remain united in our commitment to pushing boundaries, empowering creators, and helping brands tell their stories in the most genuine way possible. And we invite you to join us - because there’s no limit to what we can build together when creativity and innovation collide.
Leadership Team
JoinBrands is your all-in-one platform for content creation and product launches, designed to amplify your social presence and accelerate sales
