Cal W. - Instagram Creator in Wayzata, MN
I create compelling content that promotes consumer action - folding in humor and relatability
Portfolio
Brands I've worked with
Reviews
Plush Golf
Great to work with!
Frequently Asked Questions
Tell us about yourself?
I’m Cal—a dad and creator who makes ad-ready short-form content that feels native, authentic, and conversion-focused. I create UGC and also publish on my own channels (80K+ on Instagram), so I understand what actually holds attention: strong hooks, clear demos, and clean storytelling. I specialize in: • Dad/Baby essentials (parenting routines, real-life problem/solution, home + family products) • Golf ( improvement, simple drills, progress) What you can expect: fast turnaround, clear communication. I’m comfortable with voiceover, talking-head, lifestyle demos, and testimonial-style creatives.
Which platforms can you create content for?
With my 52K+ Instagram following, I primarily create native short-form content on Instagram and produce product review videos for YouTube.
What types of brands or products have you worked with?
I primarily partner with Sports & Outdoor brands, especially those in golf and dad or baby essentials like parenting routines and home products. My content often blends humor and lifestyle angles to showcase golf improvements or family-friendly items through authentic demos that drive action.
Can you create content in other languages?
My content is primarily in English, where I blend humor and relatable dad life stories to drive engagement.
Why should brands work with you?
As a dad creator with 52K+ followers, I blend humor and relatability to craft ad-ready UGC that drives action across parenting, baby essentials, and sports categories. With over half the work completed on social platforms and a proven track record of positive collaboration feedback, my native short-form videos use strong hooks and clear demos to turn viewers into customers.
Do you appear on camera and speak in your videos?
I frequently appear on camera for talking-head segments and selfie-style videos, while also creating some product-only shots without my face.
How fast do you usually deliver content?
I typically wrap up projects in about 3 days, ensuring you receive authentic UGC that combines humor with clear storytelling.
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