Iām HaĆÆfa, a passionate and intentional content creator with a love for beauty, lifestyle, and wellness. I focus on sharing authentic, meaningful content that reflects my values and personal style elegant, conservative, and always true to who I am. Whether Iām showcasing skincare routines, hair transformations, or daily inspiration, I aim to connect with my audience in a real and relatable way. Iām committed to working with brands that align with my vision and always bring my full energy and creativity to every collaboration.
Erica L. - Instagram Creator in Jackson Township, NJ
Almost 50, living with MS, and being authentic with fun, honest UGC on Insta, TikTok, & beyond!
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Frequently Asked Questions
Tell us about yourself?
I will be 50 in September and I need something to keep me busy. I'm a SAHM who wore sweat pants and my kids sweatshirts, had my hair in a messy bun and barely wore makeup for over 20 years. I was recently diagnosed with Multiple Sclerosis and think it's time for me. I'd love to be able to test the products I never had!
What type of content do you create?
I create authentic, fun, and honest UGC featuring selfie product videos, TikTok clips, and simple product-only images that reflect my real life as a mom of two with MS.
Which platforms can you create content for?
I create fun, honest UGC primarily for Instagram and TikTok, featuring selfie products and video content.
What types of brands or products have you worked with?
While I haven't collaborated with specific brands yet, my focus is on authentic UGC for the beauty, lifestyle, and wellness sectors where I can finally test products that once felt out of reach.
Can you create content in other languages?
I primarily create content in English, which suits my authentic, fun style on platforms like Instagram and TikTok.
Why should brands work with you?
As a creator living with Multiple Sclerosis and approaching 50, I offer authentic UGC that resonates with an underrepresented demographic, focusing on honest reviews for platforms like TikTok and Instagram. My background as a stay-at-home mom gives me genuine relatability when testing products I previously couldn't afford, ensuring the content feels real rather than manufactured.
Do you appear on camera and speak in your videos?
While I often create content where products are the focus like with Product Only Images, I do appear on camera and speak in my TikTok videos as an authentic face-to-face creator.
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