Adventurous dog mom/wife who love to craft and learning to homestead
Susan O. - UGC Creator in Tukwila, WA
I create relatable content for women over 40, focused on skincare, fashion, travel, tech and apps.
Portfolio
Frequently Asked Questions
Tell us about yourself?
Hi, I’m Susan, a UGC creator based in the United States. I create relatable, real life content for women over 40, focused on skincare, fashion, travel, adapting to new technology, mastering useful apps, and ongoing digital learning. I also speak to real life transitions like going back to school and caring for aging parents. Brands work with me because I bring clarity, trust, and a decision maker’s perspective to every video.
What type of content do you create?
I produce relatable unboxing videos, how-to guides, and selfie-style product showcases tailored specifically for Gen X women navigating skincare, fashion, and tech transitions. My content blends lifestyle shots with practical demonstrations on mastering new apps or adapting to life changes like returning to school or caring for aging parents.
Which platforms can you create content for?
As a UGC creator specializing in how-to videos, unboxings, and lifestyle shots, I tailor content for platforms where women over 40 seek relatable guidance on skincare, fashion, travel, and technology.
What types of brands or products have you worked with?
As a Gen X creator focusing on women over 40, my collaborations center on skincare, fashion, travel gear, and practical tech or apps for learning. While I haven't listed specific client names, my work with brands in the How To Video, Unboxing, and Lifestyle Shot formats shows a clear alignment with products that support digital transitions and real-life milestones.
Can you create content in other languages?
I write and film my content in English since I'm based in the United States.
Why should brands work with you?
As a Gen X UGC creator, I target the high-value demographic of women over 40 with authentic content spanning skincare, fashion, and practical tech tutorials. My work helps brands speak directly to decision-makers navigating real-life transitions like digital learning or caring for aging parents, offering the clarity and trust that this audience demands.
Do you appear on camera and speak in your videos?
My How To and Unboxing videos typically feature me on camera speaking directly to the audience, while I also produce Selfie Product shots where I'm visible.
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