Michelle J. - Instagram Creator in Miami, FL
I'm a travel, food, and lifestyle creator who specializes in authentic, story-driven content that feels natural and trustworthy. I create UGC and social content for brands across travel, hospitality, food and beverage, beauty, wellness, home, and lifestyle. My background as a writer helps me craft compelling narratives that connect with audiences beyond simply showcasing a product. I'm especially passionate about working with brands that encourage people to live fully, explore new places, cook great food
Portfolio
Frequently Asked Questions
Tell us about yourself?
I'm a travel, food, and lifestyle creator who specializes in authentic, story-driven content that feels natural and trustworthy. I create UGC and social content for brands across travel, hospitality, food and beverage, beauty, wellness, home, and lifestyle. My background as a writer helps me craft compelling narratives that connect with audiences beyond simply showcasing a product. I'm especially passionate about working with brands that encourage people to live fully, explore new places, cook great food
What type of content do you create?
I create warm, polished UGC and lifestyle content for women 40+, with a focus on travel, beauty, food, wine, style, wellness, home, and everyday routines. My videos usually blend natural talking-to-camera delivery, real-life B-roll, product demos, unboxings, GRWM moments, testimonials, recipes, travel content, and friend-to-friend recommendations that feel authentic, useful, and not overly scripted.
Which platforms can you create content for?
I can create content for Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, Amazon, TikTok Shop, affiliate platforms, brand websites, paid social ads, and organic social. I’m comfortable creating native-feeling vertical video, UGC ads, Reels, Stories, product demos, testimonials, unboxings, GRWM content, recipe videos, lifestyle B-roll, and clean raw footage for brands to use across channels.
What types of brands or products have you worked with?
I’ve worked with brands across food, wine, beauty, lifestyle, travel, home, fashion, pets, wellness, and affiliate commerce. This includes Nordstrom, Fresh Express, Ancient Organics Ghee, NutPods, Simply Organic, Harney & Sons, H&H Bagels, Veuve du Vernay, Juggernaut Wines, Barton & Guestier, Mister O1, Fora Travel, Amazon Influencer, Club Target.
Can you create content in other languages?
I primarily create content in English. I can naturally incorporate simple Spanish, French, Italian, or travel/food-related phrases when they fit the concept, especially for Miami, travel, wine, hospitality, and restaurant content. For fully scripted content in another language, I’d prefer the brand provide approved copy so I can keep pronunciation and messaging accurate.
Why should brands work with you?
Brands should work with me because I create content that feels natural, trustworthy, and polished without looking overly scripted. I understand how to speak to women 40+ in a warm, friend-to-friend way, while still highlighting key product benefits clearly. I’m reliable, detail-oriented, comfortable on camera, and experienced with lifestyle B-roll, testimonials, demos, unboxings, recipes, beauty routines, travel content, and UGC-style ads.
Do you appear on camera and speak in your videos?
YesYes. I regularly appear on camera and speak directly in my videos. I’m comfortable with natural talking-to-camera delivery, testimonials, scripted reads, voiceover-style content, product demos, GRWM videos, recipe content, beauty routines, and lifestyle storytelling. My on-camera style is warm, conversational, clear, and friend-to-friend, while still keeping the brand message focused and professional.
How fast do you usually deliver content?
I usually deliver content within 3–7 days once the product, brief, and final creative direction are received. For simple script reads, testimonials, or product B-roll, I can often turn content around faster depending on my filming schedule. I’m organized, deadline-conscious, and comfortable working from brand briefs, shot lists, scripts, and revision notes while keeping communication clear throughout the process.
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