It’s a pleasure for me to represent brands with commitment and authenticity.
Payal S. - UGC Creator in Glen Head, NY
I’m Payal, a lifestyle influencer and entrepreneur passionate about travel, beauty and culinary.
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Frequently Asked Questions
Tell us about yourself?
Payal Sharma is a dynamic entrepreneur and hospitality professional with a rich background in communications and marketing for the fashion and entertainment industries. She owns five restaurants around the country redefining Indian food. A hip and trend-savvy mother of three, she has spent the past five years deeply immersed in the culinary world.Payal is also a content creator and passionate foodie. Through her Instagram food and lifestyle blog, @payalsharmanyc, she documents her culinary adventures, travels, and cooking explorations, inspiring a growing audience of food enthusiasts and wanderlusters alike.
What type of content do you create?
I focus on travel, beauty, and culinary adventures, specifically creating TikTok videos that showcase my restaurant ventures, cooking explorations, and lifestyle moments.
Which platforms can you create content for?
I run an Instagram blog for my food and lifestyle content, and I am certified to create videos for TikTok.
What types of brands or products have you worked with?
Based on your background as a fashion and entertainment marketer owning five Indian restaurants in NYC, you have likely engaged with brands across the culinary, hospitality, and lifestyle sectors. Your focus appears to center on travel, beauty, and food experiences rather than a single narrow product category.
Can you create content in other languages?
My content is primarily crafted in English, reflecting the language of my NYC lifestyle blog and culinary adventures.
Why should brands work with you?
With five restaurants redefining Indian cuisine and five years of experience in hospitality marketing, I combine entrepreneurial insight with authentic lifestyle content to drive real engagement. My background in fashion and entertainment ensures my food and travel stories resonate deeply with an audience that values both culture and culinary adventure.
Do you appear on camera and speak in your videos?
As a TikTok creator who documents culinary adventures and beauty content, I appear on camera in my videos. My style involves sharing my cooking explorations and travel experiences directly with my audience.
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