Ray Chang - TikTok Creator in Santa Monica, CA
10 years in branding/advertising. Relatable style, scroll-stopping visuals, customer-first creative.
Portfolio
Frequently Asked Questions
Tell us about yourself?
10 years in branding/advertising. Relatable style, scroll-stopping visuals, customer-first creative.
What type of content do you create?
I create engaging, personality-driven UGC across food & beverage, beauty, skincare, fashion, travel, and lifestyle. From product demos, reviews, and tutorials to unboxings, storytelling, and day-in-the-life videos, I love creating content that feels natural, entertaining, and relatable. My style blends eye-catching visuals, a conversational tone, and a little humor to make products feel like part of everyday life.
Which platforms can you create content for?
I primarily create short-form video content for TikTok, Instagram Reels, and YouTube Shorts. I can also develop content for paid social advertising, including Meta and TikTok ads, as well as brand websites and other digital channels. With a background in integrated marketing, I understand how to tailor creative, messaging, and formats to different audiences and platforms.
What types of brands or products have you worked with?
Before becoming a content creator, I spent 10 years in advertising and brand marketing, working with brands like Goldman Sachs, NYSE, Booz Allen Hamilton, and Fetch Pet Insurance, as well as hospitality and consumer businesses. As a UGC creator, I'm especially excited to collaborate with food & beverage, beauty, skincare, fashion, travel, wellness, and lifestyle brands. I love discovering products worth sharing and finding creative ways to bring them to life.
Can you create content in other languages?
English is my primary language for content creation. I'm happy to incorporate simple phrases, cultural references, or multilingual elements when appropriate for a brand's audience and creative direction. I can speak Mandarin conversationally, or scripted if need be.
Why should brands work with you?
I'm not just a content creator. I'm a brand marketer with 10 years of experience building brands and campaigns that move numbers and win hearts. I understand what makes audiences tick, how to communicate product benefits, and how to create content that connects. I bring a strategic eye, creative curiosity, and plenty of personality to every project. You get someone who knows how to think like a marketer and create like a consumer.
Do you appear on camera and speak in your videos?
Absolutely! I'm comfortable speaking directly to camera, delivering scripted or conversational content, and bringing plenty of personality to my videos. I love creating content that feels like a recommendation from a friend rather than a traditional ad. I also offer voiceovers, product-focused demonstrations, and aesthetic B-roll for brands looking for a more visual approach.
How fast do you usually deliver content?
My standard turnaround for a single video or a small batch of videos is 5 to 7 business days from when the brief is approved and products are received. Expedited delivery can be discussed if needed.
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