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Roopshikha T. - Instagram Creator in Clovis, CA
South Asian- American creator, 45+, specializing in skin care, beauty & wellness UGC for women.
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Frequently Asked Questions
Tell us about yourself?
I’m Penny, a 49-year-old Indian-American beauty creator based in California, specializing in skincare and special occasion makeup for women 45+. South Asian women in this age group are one of the most underrepresented demographics in beauty — yet we’re among the highest-spending consumers in the space. I create content that speaks directly to this audience, across all price points. I help brands tap into a market they’re currently missing.
What type of content do you create?
I create specialized UGC for Instagram, focusing on skincare and special occasion makeup tailored for South Asian women aged 45+, blending tutorials with honest product demos to reach an underserved market.
Which platforms can you create content for?
I create Instagram Videos, leveraging my expertise in skincare and beauty to connect with South Asian women over 45.
What types of brands or products have you worked with?
My work focuses on skincare and special occasion makeup brands targeting women over 45, particularly those looking to reach the high-spending South Asian demographic that is often overlooked in the beauty space.
Can you create content in other languages?
While my profile doesn't explicitly list spoken languages, as an Indian-American creator based in California focusing on South Asian demographics, I naturally create content primarily in English and I can also create content fluently in Hindi, Punjabi and Urdu.
Why should brands work with you?
As a 49-year-old Indian-American creator, I target the underserved 45+ South Asian demographic, which consists of some of the highest-spending consumers in beauty currently ignored by many brands. With specific expertise in glass skin routines and makeup for mature skin across all price points, I deliver targeted UGC that directly addresses this gap without needing a long track record on general social job platforms.
Do you appear on camera and speak in your videos?
Yes, as a beauty and skincare creator making Instagram videos for women 45+, I appear on camera to demonstrate makeup application and product usage.
How fast do you usually deliver content?
I deliver high-quality UGC content within 3–5 business days of receiving the product. My process includes concept planning, filming in natural light with clean aesthetics, and professional editing in CapCut. I take time to understand the brand brief thoroughly before filming to ensure the content aligns with the brand’s vision and messaging.
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