Creative UGC for lifestyle and beauty brands. Natural, engaging and audience-driven content.
Shelby L. - TikTok Creator in Covington, TN
Hi, I’m Shelby! I specialize in real + raw lifestyle, motherhood and wellness UGC content.
Portfolio
Brands I've worked with
Frequently Asked Questions
Tell us about yourself?
I am 33 year old mom who specializes in real + raw lifestyle and motherhood content. I’ve been in the content creation/UGC world for a few years, just behind the scenes as I was an assistant to a content creator.
What type of content do you create?
Motherhood + lifestyle + wellness + beauty + food and beverage
Which platforms can you create content for?
I create short form video content for TikTok and Instagram, alongside product review videos and image assets featuring beauty items like hair care.
What types of brands or products have you worked with?
As a mom focused on beauty and home life, I primarily work with health and wellness brands that help other women embrace their natural hair texture. My content often features realistic product reviews for items that fit into everyday routines, bridging the gap between self-care and family life.
Can you create content in other languages?
While my profile doesn't explicitly list other languages, I create all my content in English.
Why should brands work with you?
As a 33-year-old mom with curly hair, I connect authentically with women by addressing their real struggle of embracing natural texture through beauty and lifestyle content. My background as a former creator assistant has refined my ability to deliver professional product reviews and selfies that resonate deeply without feeling like an ad.
Do you appear on camera and speak in your videos?
Yes, I frequently appear on camera speaking in my videos, as evidenced by my certifications for Selfie Product and TikTok Video content.
How fast do you usually deliver content?
I work within whatever time frame a brand gives me, however with an average turnaround of 10 days, I prioritize delivering thoughtful Product Review and Selfie content that truly connects with the mom community.
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