I am a versatile content creator who specializes in weaving products.My superpower is adaptability.
Shuan Hladki Smith - Instagram Creator in Elyria, OH
Former pro athlete & dad creating authentic, high-energy UGC for fitness, tech & lifestyle brands.
Portfolio
Frequently Asked Questions
Tell us about yourself?
I’m a 36-year-old UGC creator, entrepreneur, dad, former college/pro football player, and fitness & lifestyle creator based in Ohio. I specialize in authentic, high-energy content that feels natural while clearly communicating a product’s value. I’m comfortable on camera, with voiceovers, scripted content, demos, testimonials, unboxings, and lifestyle B-roll. My experience spans fitness, tech, men’s lifestyle, home, lawn & outdoor, travel, golf, automotive, food/beverage, and family products. I hold a Bachelor’s in Communication & Media Arts and have years of experience speaking and creating on camera.
What type of content do you create?
I create authentic, conversion-focused UGC across fitness, lifestyle, tech, home, travel, golf and dad/family content. My style combines strong hooks, natural on-camera delivery, product demonstrations, testimonials, problem/solution concepts, unboxings, before-and-after content and real-world product use. As a former college/pro athlete and entrepreneur, I’m especially strong with performance and lifestyle storytelling.
Which platforms can you create content for?
I create vertical short-form content optimized for Instagram Reels, TikTok, Facebook Reels, YouTube Shorts and paid social ads. I can also create UGC specifically for a brand’s own social channels or digital advertising without requiring the content to be posted to my personal accounts. I’m comfortable adapting hooks, CTAs, length and filming style to each campaign.
What types of brands or products have you worked with?
I’ve created content across fitness equipment, sports, wellness, tech/apps, golf, home and lifestyle products. My experience includes adjustable dumbbells and home-gym equipment, sports training apps, golf accessories, recovery products and consumer lifestyle products. I’m comfortable learning new products quickly and turning their key benefits into relatable, easy-to-understand content.
Can you create content in other languages?
I currently create content primarily in English. I’m comfortable working from brand-provided scripts, talking points and pronunciation guidance when a campaign includes specific terminology or messaging requirements.
Why should brands work with you?
I bring more than a camera—I understand how to sell a story. I’m a former college/pro athlete, entrepreneur, dad and experienced on-camera creator with a degree in Communication and Media Arts. I create relatable, polished UGC built around strong hooks, real product use and clear benefits. I focus on giving brands versatile content that feels authentic to consumers while still being purposeful enough for organic social and advertising.
Do you appear on camera and speak in your videos?
Absolutely. On-camera content is one of my strengths. I’m comfortable delivering scripted or natural dialogue, hooks, testimonials, demonstrations, voiceovers and direct-to-camera content. Years of public speaking, business building and content creation have made me confident and natural on camera while still being able to follow a brand’s creative direction closely.
How fast do you usually deliver content?
I typically deliver content within 3–5 business days after receiving the product and final creative brief. I’m organized, responsive and comfortable working with deadlines. When a campaign requires a faster turnaround, I’m often able to accommodate rush timelines depending on the scope and deliverables.
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