10 Best Influencer Marketing Platforms to Transform Your Campaign in 2025

Influencer marketing continues to undergo massive shifts that require brands to rethink their strategies and embrace new tools, such as influencer marketing platforms and marketplaces. 

Today’s consumers are looking for authenticity and genuine connections. User-generated content (UGC) fulfills that need and gives brands a human face. 

The thing is, finding the right people to work with—and managing them—can be challenging, especially if you’re planning to execute multiple campaigns or are working on a tight budget. 

Influencer marketing platforms let you leverage these partnerships to achieve your marketing goals. They’re capable of gathering data and obtaining insights to help you execute targeted marketing campaigns and measure success. 

From finding the right partners to generating high-quality, genuine content, the right platform provides comprehensive solutions that align with your marketing needs. This guide will help you find the right tools to supercharge your influencer marketing campaigns and fuel brand growth. 

Benefits of influencer marketplaces 

Data from Influencer Marketing Hub shows that over four in five marketers still find influencer marketing to be an effective strategy, underscoring its value. The same report found that 63.8% of brands plan to work with influencers. 

“People trust people, not faceless brands,” Philip VanDusen shares in his Brand Design Masters podcast. This is why it’s so important to showcase individuals, especially those your target audiences already trust, to make recommendations to them. The beauty of UGCs is that they’re customizable. For example, you can work with a content creator who can share their stories or experiences with your product. 

“Your brand is a network of real people, not a corporate machine,” VanDusen adds. 

With that in mind, what role do influencer marketplaces play in creator discovery and brand growth?

• Access to a diverse influencer pool. A content creator marketplace gives you access to an extensive influencer network. This can be particularly valuable for brands looking to target niche markets or a specific demographic. Influencer marketplaces also help you identify vetted prospects who align with your brand values and share the same target audience. Depending on the marketplace you’re using, you can utilize advanced search filters or AI capabilities to narrow down and speed up influencer discovery. 
• Streamlined campaign management. Most marketplaces come with tools designed to simplify campaign management, from contracting influencers to executing multiple campaigns. Tools for communication and project management, for example, let you collaborate with your partners within the platform, eliminating the need for third-party apps or external websites. These platforms also have integrations with popular apps like Shopify or Google Analytics, allowing you to use them seamlessly with your marketing stack while expanding the platform’s capabilities.
• Enhanced targeting and analytics. The best influencer marketing platforms provide robust analytics and targeting capabilities. They also often offer real-time tracking of ROI metrics like sales and brand engagement, enabling brands to quickly pivot their approach according to the data and measure campaign effectiveness. 
• Trust and authenticity building. Influencer marketing is designed to build trust. These marketplaces help brands work with creators who align with their brand message to maintain authenticity. This can be a factor that helps generate genuine engagement and build better relationships with potential customers. 

However, influencer marketplaces aren’t a foolproof solution to growing your brand. They come with some limitations and drawbacks you need to consider. For instance, while you get access to vetted creators, there’s always the potential for a mismatch between your brand and the influencer. There’s also the risk of the brand losing some degree of control over its messaging. 

Influencer marketing agencies vs. influencer marketplaces

Influencer marketing agencies often provide end-to-end services, basically enabling brands to outsource their influencer marketing efforts. Most agencies offer services covering influencer discovery and outreach to campaign management and performance tracking. 

They’re a great option if you want to tap into industry experts or have limited time or resources. However, because they’re dealing with multiple clients, there’s a potential risk of agencies not being able to provide personalized attention to each client. You also have to factor in costs, which will vary depending on factors like project scope.

Meanwhile, influencer marketplaces are more of a self-service type of solution. Brands use these platforms to find and manage influencers directly. While they’re often more cost-effective and give you more control over your campaigns compared to agencies, they’re more time-consuming. The good news is that many platforms offer tools that automate or streamline workflows.

10 Best Influencer Marketing Platforms

Finding the best influencer platforms is crucial for aligning your brand with influencers who are relevant, have genuine engagement, and whose audience matches your target demographic. This drives better ROI and a positive long-term brand reputation. 

1. JoinBrands

JoinBrands connects brands with real content creators who can help you make authentic and impactful campaigns for platforms like TikTok, YouTube, Instagram, and Amazon. With over 100,000 US-based content creators, JoinBrands finds the right partners for your brand and streamlines how you launch campaigns. 

And the best part? You own the licensing and distribution rights to the content they created for your brand. 

The platform also offers advanced analytics so you can measure campaign performance. A centralized dashboard gives you an overview of your campaigns (current and previous), uploaded products, purchased content from UGC creators, and access to a to-do list. 

JoinBrands lets you choose multiple content formats for one campaign. This gives you access to more options for high-quality content and gives the UGC creator more creative freedom with their content. What’s more, the platform integrates with TikTok and lets you authorize your TikTok Shop account with JoinBrands. This gives you comprehensive insights into sales performance and campaign effectiveness, allowing you to:

• Identify the UGC creators who are driving sales and engagement
• Leverage data to tweak campaigns and maximize ROI
• Gain full visibility into your influencer marketing campaigns on TikTok 

Key features:

• Extensive content types across multiple channels, including UGC images and videos, TikTok posts, Amazon videos, and Instagram Reels
• Lets you manage unlimited campaigns and work with an unlimited number of creators
• Creator invites
• Custom watermarks
• Auto-approval for creator screening

Pricing: JoinBrands offers a pay-as-you-go plan at $0 per month. Paid plans start at $89 per month, billed annually. 

• Note that JoinBrands charges a platform fee, which varies according to your plan. For example, the pay-as-you-go plan has a 15% platform fee, while the Agency plan ($499/month) has an 8% platform fee. 

Case studies:

• Hot Taco Inc., the company behind the popular Taco vs. Burrito card game, worked with JoinBrands to improve their product listing page and generate high-quality UGC content. By showcasing how real people engage with their products, the company was able to boost its conversion rates and drive sales. 

2. Upfluence

Upfluence helps you find, manage, and track influencer content and performance, as well as reward your partners. It’s trusted by some of the world’s leading brands, including Universal, Marriott Bonvoy, and Verizon. 

Use Upfluence to calculate affiliate commissions, track sales and attribution, build custom workflows, and organize influencers into campaigns, among other functions. The platform’s powerful influencer search capabilities eliminate the need for manual searches and give you access to an extensive influencer database. Plus, its built-in AI features and advanced audience filtering streamline how you vet content creators based on their engagement rates, audience size, and more.

It comes with an advanced performance dashboard for tracking orders and sales generated by creators. When it’s time to pay them, Upfluence’s one-click payments provide a hassle-free way to reward creators. 

Key features:

• AI-powered influencer search
• Robust campaign management capabilities 
• Integrates with Amazon, Shopify, Zapier, Klaviyo, and Hootsuite 

Pricing: Upfluence offers custom pricing and add-as-needed features like a campaign manager and additional payment capabilities. Contact Upfluence for detailed pricing. 

Case studies:

• Marriott Bonvoy: Marriott Bonvoy wanted to highlight their other hotel brands, each of which offers a unique experience to guests. They wanted to collaborate with niche creators and craft tailored campaigns for every type of audience or guest. Their partnership with Upfluence has helped Marriott Bonvoy find the right creators for their brand, achieve over 11 million in cumulative audience reach, and generate engagement of over 2.68 million. 
• Farfetch: Upfluence streamlined Farfetch’s influencer marketing program management. Through their partnership, Farfetch was able to close more than $15.4 million in less than a year and achieve 8.2x ROI. The brand also acquired more than 16,000 new customers, 29% of which became repeat buyers. 

3. Creator.co

Whether you’re launching a new product, entering a new market, or looking to scale your campaigns, Creator.co provides custom solutions tailored to your unique goals. Creator.co oversees content production and approvals, ensuring you get high-quality, on-brand, and consistent content from influencers. As an AI-powered platform, Creator.co helps brands:

• Create and manage campaigns
• Discover, collaborate, and communicate with the right influencers
• Monitor campaign performance metrics in real time

The platform lets you access Deep Insights, a feature that provides a detailed breakdown of a creator’s social media profile. Use it to analyze their audience demographics, topic distribution, and engagement. This nifty feature also has fraud detection capabilities and will alert you if a creator has many bot followers.

Key features:

• Google Analytics integration
• Custom product lists
• Brief builder tool
• Analytics dashboard with customized data view
• Influencer whitelisting 
• Creator search tool
• Profile exports
• Integration with popular marketing tools like Google Analytics, Awin, Rakuten, and Shopify

Pricing: Paid plans start at $420/month (self-serve option, annual billing). Creator.co also offers options for agency pricing. Note that it requires a minimum 3-month subscription for all plans. 

Case studies:

• Creator.co helped brands like Best Buy generate 403% ROI. It also drove a 50% increase in sales for think!

4. GRIN

A powerful influencer marketing software, GRIN helps brands effectively manage influencer relationships. It provides tools for discovering brand champions, managing campaigns, and analyzing performance metrics to optimize your influencer marketing strategies. 

With one platform, you get a consolidated workflow that integrates influencer-generated content into your brand’s marketing strategy. You also get help from GRIN’s expert strategists (Creator Strategists)—they can help manage your marketing workload. 

One of GRIN’s standout features is its DocuSign integration, which makes securing content rights for your partnerships more convenient. Plus, with its content management platform, you can repurpose high-performing content for your different marketing channels. Because of its integration with platforms like Shopify and Magento, you can easily view product information and other data without leaving GRIN.

Key features:

• Creator Discovery Suite
• Content management platform with a social listening tool
• Real-time analytics
• Influencer gifting platform 

Pricing: Cost depends on variables like your program’s size. To get custom pricing, contact GRIN. 

Case studies:

• Uber: The brand wanted to grow its presence on TikTok. Uber’s Global Social Media Lead (TikTok), Phil Rosario, utilized GRIN’s Creator Management platform to access flexible payment tiers, streamline activations, and simplify creator onboarding. This resulted in the brand’s explosive growth on TikTok, with 750,000+ followers and more than 35 million organic views, in less than a year. 
• Superfeet: Superfeet used GRIN’s Creator Management platform to access real-time data, manage multiple custom campaigns, and find the right creators for the brand. This helped Superfeet achieve 87% higher engagement compared to the previous year. 

5. Klear

https://klear.com

This powerful and easy-to-use platform simplifies how you scale up your influencer marketing campaigns. Use Klear to find, vet, and manage the best influencers for your brand, use in-app workflows to improve productivity, and leverage real-time campaign and creator insights to make informed decisions. 

It’s worth noting that Klear is now part of Meltwater, thanks to its acquisition in 2021. Since April 1, 2024, visitors to the Klear website have been redirected to that of Meltwater. 

Key features:

• AI-powered search
• Real-time reporting
• Branded recruitment pages
• Team workspaces
• Competitive benchmarking

Pricing: Klear offers customizable solutions. However, it doesn’t publish pricing details on its website. To request custom pricing, contact Meltwater.

Case studies:

• Domino’s: The pizza chain uses Klear’s filters to find the right brand partners (micro and nano-influencers) based on location, interest, following, and platform. 

6. Intellifluence

ALT TEXT: Screenshot of the Intellifluence home page

https://intellifluence.com

Use Intellifluence to connect with real influencers and create authentic marketing content. The platform offers a broad range of categories, from activism to writing, allowing brands to find the best partners for their specific niche. 

It also offers straightforward pricing plans. That way, you can cancel your plan at any time and won’t be tied to long-term contracts. This also makes Intellifluence an accessible solution for small to medium-sized businesses that are looking to dip their toes into influencer marketing. 

Key features:

• Campaign pitches
• Campaign health check 
• Built-in influencer discovery and messaging tools
• Proprietary payments solution

Pricing: Intellifluence offers a free plan that accommodates one user. Paid plans start at $99/month for one user ($950/year if billed annually). 

Case studies:

• GhostBed: Intellifluence helped GhostBed stand out in a competitive niche. Using the platform for creating and managing influencer campaigns, the brand was able to increase traffic by 15% and achieve 3x ROI—while saving between $10,000 and $20,000 compared to traditional marketing campaigns. 

7. Cohley

https://www.cohley.com

Cohley is an all-in-one influencer marketing platform that lets you manage creator payments, create content, and store and organize them in a content library. 

It sets itself apart by specializing in content generation and connecting brands with a diverse network of creators to create authentic and high-quality content. Its creator management capabilities streamline the content generation process by removing back-and-forth negotiations and letting brands manage their partners by stage. 

Its Creator Hub is designed to help brands create more authentic partnerships with creators. It uses a smart recommendation engine to help you identify content creators who align with your brand. Plus, you don’t have to leave the Cohley platform to build branded ambassador pages. 

Key features:

• Collaboration suite
• Content library with rights-approved assets
• Performance metrics tracking

Pricing: Contact the Cohley team for pricing details. 

Case studies:

• Braun: Braun uses Cohley to find content creators for seasonal campaigns and make creative briefs that meet their content requirements. The brand then uses the content across its online channels to tell its brand story. 
• DeLonghi: DeLonghi uses the platform to generate compelling content, particularly videos for Instagram Reels. Within three months, the brand was able to generate 300+ videos for their IG Reels. 

8. CreatorIQ (former Tribe Dynamics)

ALT TEXT: Screenshot of the CreatorIQ home page

https://www.creatoriq.com/about-tribe-acquisition

In 2021, CreatorIQ acquired Tribe Dynamics, giving you one platform where you can manage and measure your influencer marketing program. CreatorIQ offers advanced intelligence, allowing you to utilize data and combine it with enterprise workflows to make more impactful campaigns. Use it to identify brand advocates, make data-driven decisions about creator partnerships, and analyze and benchmark your program’s performance. Built for scale, CreatorIQ integrates with popular platforms like Instagram, TikTok, Twitch, Amazon, and Google Analytics. 

Key features:

• AI-powered Creator Discovery and smart recommendations
• Enterprise integrations 
• Creator contracts (DocuSign integration)
• Collaborative content review and approval
• Content library
• Branded onboarding portals
• In-app messaging capabilities 
• Creator vetting

Pricing: You need to fill out a form to request pricing from CreatorIQ

Case studies:

• Nestlé Health Science: Nestlé Health Science uses CreatorIQ to streamline workflows, unify global teams, benchmark creator and content performance, and develop an end-to-end approach to their influencer marketing programs for their brands. 
• SanDisk: SanDisk leverages CreatorIQ to identify the best creators for specific campaigns, create a centralized in-house solution for their influencer marketing programs, and assess the impact of their influencer marketing efforts.

9. Aspire

https://www.aspire.io

One of the things that sets Aspire apart is its outbound and inbound discovery capabilities for creators, affiliates, influential customers, brand fans, and brand ambassadors. The platform lets you access both its Influencer Search Engine and Creator Marketplace, which makes finding and connecting with the right partners faster. 

You also get access to flexible workflows so you can easily automate processes. Aside from helping you find influencers, you can use the platform to measure program ROI, create influencer-generated content, and turn content into high-performing ads. With its content licensing capabilities, Aspire simplifies how you secure rights to influencer-generated content. That’s because the full image rights are built into the platform’s digital workflows. This lets you share content across all your owned marketing channels. 

Key features:

• AI Reverse Image Search tool
• Influencer insights
• Social listening
• Shopify integration
• Relationship management tools
• Content library 
• Content approvals

Pricing: Aspire offers three paid plans: Essentials, Pro, and Enterprise. Contact their sales team for pricing details. 

Case studies:

• L.L.Bean: L.L.Bean uses Aspire to simplify influencer management and build better relationships with content creators. By automating their campaigns and finding the right influencers for their brand using Aspire, the brand was able to save 80 hours weekly and achieve 675% ROI through influencer campaigns.  

10. Impact.com 

Think of Impact.com as a comprehensive partnership platform that goes beyond influencer marketing. It streamlines how brands discover creators and collaborate with them to create high-value partnerships. Aside from that, the platform lets brands activate advocates through tailored referral programs that use your customer base. With one platform, you can manage, pay, monitor, and optimize different partnerships to scale your growth faster. 

Key features:

• Full-funnel program protection
• Web monitoring for brand safety
• Custom contracting
• APIs for tracking and reporting

Pricing: Contact Impact.com for pricing details

Case studies:

• Getty Images: iStock by Getty Images used Impact.com to recruit micro- and mid-tier influencers. Through this program expansion, they were able to increase brand awareness, drive web traffic and conversions, and gain over 15 million impressions.

Choosing the Right Influencer Marketplace

In a LinkedIn post, Steven Lammertink, Founder and CEO of The Cirqle and Blake, shared that most brands fail at influencer marketing because they don’t choose influencers based on data. Instead, they go for an influencer’s “vibe.” Lammertink adds that influencer-brand partnerships fail because brands focus on vanity metrics, such as likes and reach, and not on conversions. The final nail in the coffin? Brands don’t treat influencer marketing as a long-term performance strategy. 

The key is to find a platform that lets you leverage data and turn that into actionable insights. A good influencer marketing platform is capable of using first-party data to gather insights, such as which creators were driving sales or which ones had higher returns on ad spend (ROAS). 

Target audience and campaign goals

It’s no secret that influencer marketplaces have an extensive reach and user base. One content creator marketplace alone can have hundreds, if not thousands, of creators in their roster. Aspire, for example, has over 1 million creators in its database. 

How do you pick the right ones in a sea of content creators?

It’s important to prioritize relevancy. This means finding influencers whose audience aligns closely with your brand’s niche. This helps ensure you get higher engagement and ROI. 

Aside from relevancy, you have to consider the influencer’s trustworthiness. Do people trust their opinions? Audiences need to believe in the influencer’s recommendations for your campaign to be effective. 

Your campaign objectives also influence your choice, which is why defining your campaign objectives early on is critical. 

Are you aiming to build brand awareness, drive conversions, or generate user-generated content? It also helps to consider the type of influencers you need based on your target audience. Platforms like JoinBrands specialize in connecting brands with content creators for UGC, while others focus on large-scale collaborations. 

Platform features

Each influencer marketing platform offers different tools and functionalities. Some key features to look for include:

• Influencer discovery tools: Look for platforms that offer advanced search filters to find influencers based on location, niche, audience size or demographics, and engagement. If you have specific criteria for influencer partnerships, you may want to consider platforms with AI-powered capabilities, which can help you find matching influencers within your niche.
• Campaign management: Check for features like workflow automation, content approvals, and communication tools to streamline campaign execution.
• Performance analytics: Features like real-time tracking of engagement, conversions, and ROI give you hard data that you can use to make data-driven decisions about your campaigns. 
• Integration capabilities: Integrations take a platform’s capabilities further. These also reduce the need to jump from one platform or tool to another. See if the platform is compatible with your existing marketing stacks, such as Shopify, PayPal, Yotpo, or Google Analytics.
• Content licensing and rights management: These ensure the legal use of influencer-generated content. With JoinBrands, for instance, you fully own the licensing and distribution rights to branded UGCs, so you can use them for your social media or ad campaigns. 

Budget 

Let’s face it: influencer marketing platforms and marketplaces don’t come cheap, especially if you’re looking at end-to-end solutions. The good news is that there are some platforms that offer free or freemium models. 

It’s also worth noting that influencer platforms operate on different pricing structures. These include:

• Subscription-based: Ideal for brands with ongoing influencer collaborations.
• Pay-per-use model: A great option if you’re looking for flexibility without long-term commitments. You only pay for what you need, allowing you to make custom modules that evolve with your needs. 
• Commission-based: A good choice if you’re focusing more on performance-driven influencer marketing. Impact.com, for example, offers diverse payout models that include commission and performance-based payouts.

Other factors to consider when looking for the best influencer platforms

Aside from features, you also have to factor in user experience and customer support, as these can greatly impact the effectiveness of how you use an influencer platform. Remember that it’s all about striking a balance between the features you need and how much you’re willing to spend—which brings us to our next topic: budget considerations.

Additionally, you’ll want to look for a solution that lets you easily scale your campaigns up or down according to your goal. It also helps to look for marketplaces that provide tools for streamlining workflows and related tasks, such as developing campaign briefs and making payments. 

If possible, choose a marketplace or platform that won’t lock you into long contracts. These long lock-in periods can prevent you from quickly pivoting your influencer marketing strategy as your goals shift.  

Finally, consider the reputation and reliability of the platform or marketplace. Check reviews and testimonials to gather insights into the platform’s effectiveness and trustworthiness. If they offer a free demo or trial, use that opportunity to test drive the solution and see if it works for your brand. 

Future trends that may impact influencer marketing campaigns

Influencer marketing continues to shift, especially with the advent of new technologies and changing audience sentiments. That said, here are some of the trends that can potentially shape the future of influencer campaigns. 

AI in digital marketing

AI and big data will play a vital role in how brands analyze data for better ad targeting and campaign personalization. It’s likely that brands will increasingly use AI-powered tools to forecast trends and make recommendations for content that resonates with their target audiences. 

In the Best SEO Podcast: The Unknown Secrets of Internet Marketing, Matthew Bertram and Corbett Drummey discuss the role of AI in influencer marketing. For instance, AI tools help speed up the influencer vetting process. Technology also democratizes skills, allowing non-technical marketers and content creators to execute more complex tasks. 

For influencers, AI tools can help them quickly scale their content. It’s also likely that executives will continue to adopt AI, given that they recognize its potential for efficiency.

The rise of micro-influencers

In a LinkedIn post, PIMS, a marketing and fulfillment support provider headquartered in New York, discussed the rise of hyper-niche influencers. These micro-influencers, while having a smaller following, have highly engaged audiences and are capable of delivering precise targeting in campaigns. 

Furthermore, micro-influencers are indispensable to brands because they tend to focus on very specific communities and can build highly targeted connections with their audiences. 

Boost your influencer marketing campaigns with JoinBrands

The best influencer marketplace for your brand depends on your specific needs, budget, and campaign goals. Whether you’re looking for scalable UGC creation, automated influencer management, or data-driven insights, platforms like JoinBrands offer powerful solutions to elevate your influencer marketing strategy.