TikTok is a popular social media platform known for its short-form video content. It has over a billion active users, offering vast audience reach for brand promotion. Small businesses can leverage TikTok’s engaging format and broad user base to effectively market and sell their products.
This article guides us through 20 TikTok advertising case studies as well as how to develop a TikTok marketing strategy. Next, we’ll look at how to develop a TikTok hashtag strategy as well as explore how TikTok helps small businesses. Lastly, the article answers some frequently asked questions (FAQs).
Table of Contents
20 TikTok Advertising Case Studies
TikTok has proven to be a powerful platform for small businesses, offering various ways to reach audiences, enhance brand visibility, and increase sales.
Here are some case studies of small businesses that have achieved success through TikTok:
1. Enchanted Scrunch
Enchanted Scrunch is a brand known for its handmade scrunchies. On TikTok, they gained significant attention through a viral video that showcased their unique scrunchie designs. This exposure led to a remarkable increase in both sales and social media followers, highlighting the impact of viral content on brand growth. This marked the beginning of a dramatic increase in sales, with TikTok becoming the primary marketing tool and accounting for around 90% of total sales. The brand quickly grew into a six-figure company with over 170,000 followers on TikTok.
2. Peachy BBs Slime
Peachy BBs Slime specializes in creating homemade, high-quality slime. Their TikTok success came from interactive slime-making videos, which captivated a large audience. This led to a substantial boost in their customer base and brand recognition, demonstrating the power of engaging content in attracting a wider audience. This slime shop has become a sensation on TikTok, with the main account amassing 4.7 million followers. The videos about the slime-making process and answering followers’ questions have made the business so successful that their products often sell out within minutes.
3. Lala Hijabs
Lala Hijabs offers a variety of fashionable hijabs. They achieved TikTok fame through creative and culturally relevant content, significantly enhancing their brand visibility and sales. This success story underscores the effectiveness of culturally resonant content in driving brand growth and customer engagement. They gained 100,000 followers in a single night, leading to the successful launch of their hijab business. TikTok has remained their primary marketing medium, driving 60% of their sales.
4. Candy Funhouse
Candy Funhouse is a brand that sells a wide array of candies and sweets. Their TikTok fame stemmed from fun and engaging candy-related content, leading to a noticeable increase in their online orders and followers. This case highlights the potential of entertaining content in driving e-commerce success. The store’s account now has 2.7 million followers, and the first viral video alone attracted 30,000 followers. The store’s success on TikTok has established it as a leader in candy-focused social media content.
5. Street Brew Coffee
Street Brew Coffee is known for its premium coffee products. Their notable TikTok moment came from engaging videos that highlighted their coffee’s quality and the brand’s passion for coffee-making. This resulted in increased brand awareness and a surge in online sales, showcasing the impact of passion-driven content on brand success. The account now boasts over 900,000 followers and 20 million video likes. Her strategy emphasizes the importance of consistent posting to maintain audience engagement.
6. Nice Shirt. Thanks!
Nice Shirt. Thanks! creates custom shirts based on customer preferences. They gained TikTok popularity through a unique approach to customer engagement in their shirt-designing process. This innovative marketing strategy led to an increase in orders and social media followers, demonstrating the effectiveness of customer-centric content. This approach resonated with TikTokers of various ages, leading to 1.5 million views and 370,000 likes.
7. Slate & Tell
Slate & Tell offers personalized jewelry and gained TikTok recognition through videos that showcased the personalization process. This approach led to a rise in sales and an expanded online following, highlighting the appeal of personalized products in digital marketing. This campaign reached 4 million users and resulted in 1,000 single session add-to-carts, achieving their goal of a 2x return on ad spend.
8. Momentary Ink
Momentary Ink specializes in temporary tattoos and gained attention on TikTok through videos demonstrating the realistic look and easy application of their tattoos. This exposure boosted their sales and online presence, showing the power of product demonstration in online marketing. The campaign reached 14 million video views and was 22% more efficient than the benchmark in its category in terms of CPA for purchase.
9. Princess Polly
Princess Polly is a fashion brand that became popular on TikTok through trendy fashion content and influencer collaborations. This strategy significantly increased their sales and online following, emphasizing the effectiveness of influencer marketing and trend-driven content. An Australian online fashion retailer, they ran a discount code campaign on TikTok, resulting in over 9 million impressions, a 1.05% click-through rate, and a 15X return on ad spend.
10. BM Collagen
BM Collagen sells collagen supplements and gained TikTok fame through educational and testimonial videos about their products. This led to an increase in sales and followers, showcasing the impact of informative content in promoting health and wellness products. A skincare company in Thailand, they used UGC content in their In-Feed ad campaign, resulting in sales growth of almost 200%, with 361,000 clicks and 57 million impressions.
11. Morning Brew
Morning Brew is a digital media company that achieved TikTok success through informative yet engaging content on current events. This approach increased their subscribers and brand recognition, highlighting the importance of informative content in the media industry. This company used TikTok to gain 70,000 registration subscribers and reached 23 million impressions on the platform. Their success was attributed to giving influencers creative freedom, which resulted in authentic and relatable content for their audience.
McDonald’s, the fast-food giant, leveraged TikTok for promotional campaigns that resonated with a younger audience, leading to increased brand engagement and sales during the campaign periods, showing the power of tailored marketing strategies for specific platforms. They utilized TikTok to target a young, multicultural audience, focusing on up-close shots of their food offerings. With over 45 million impressions on their TikTok campaign, they demonstrated the power of brand-safe advertising.
Goodfair is an online thrift store that became popular on TikTok through videos promoting sustainable fashion. This led to a surge in orders and followers, emphasizing the growing interest in sustainability in the fashion industry. An online thrift shop known for creating mystery bundles of pre-loved clothing. By leveraging user-generated content and In-Feed Ads, Goodfair successfully decreased its cost per click (CPC) by over 15% and increased its click-through rate (CTR) by over 87%.
14. Little Caesars
Little Caesars used TikTok to promote their pizza offerings through humorous and relatable content, resulting in increased customer engagement and sales, showcasing the effectiveness of humor in food industry marketing. The national pizza chain engaged in an influencer marketing campaign on TikTok to promote its Stuffed Crazy Bread and amassed over 1 million followers. They partnered with a variety of influencers, including families and celebrities, and found that family creators achieved higher CTRs.
eBay utilized TikTok for showcasing unique finds available on their platform, leading to increased user engagement and sales, emphasizing the platform’s versatility in marketing various product types. Aimed at attracting younger generations of sneakerheads, eBay’s campaign involved a branded hashtag challenge and a custom song. This strategy led to over 500,000 people creating TikTok videos for the challenge and enhanced brand engagement.
Moncler, a luxury fashion brand, leveraged TikTok for brand storytelling and showcasing their high-end products, resulting in enhanced brand prestige and sales, highlighting the platform’s effectiveness in luxury brand marketing. Known for their jackets, Moncler launched the #MonclerBubbleUp challenge on TikTok, which brought in 7 billion views and led to 170,000 new followers. Their global campaign included paid ads in Europe and collaborations with creators in the U.S. and U.K.
Mucinex, known for their cold and flu remedies, used TikTok for educational and entertaining content about health, leading to increased brand awareness and sales, demonstrating the impact of health education in pharmaceutical marketing. They leveraged TikTok for brand marketing, tapping into the platform’s ability to reach millions of views overnight. This strategy helped the brand gain significant attention and customer acquisition.
18. The Silk Labs
The Silk Labs sells silk hair accessories and gained popularity on TikTok through videos showcasing the quality and benefits of their products, leading to an increase in sales and followers, underscoring the effectiveness of product-focused content. Founder Jenna Labiak’s first TikTok video went viral, garnering over 600K likes and 3.5M views, which translated into significant sales for their silk products.
19. Nadaré Co
Nadaré Co specializes in swimwear and achieved TikTok fame through engaging content that highlighted their products’ style and quality. This resulted in increased sales and a broader customer base, showing the importance of product quality and style in fashion marketing. Started by Andrea Norquay, this jewelry business received 40 orders on its launch day thanks to TikTok marketing. A single viral video resulted in 700 orders in a week, making TikTok a major sales driver.
20. Designs by Felicias
Designs by Felicias offers custom home decor and gained TikTok attention through videos showcasing their unique designs and customization process. This exposure led to a rise in orders and social media presence, demonstrating the appeal of customized home decor in digital marketing. Leveraged TikTok to amplify their side hustle. The platform enabled them to reach a wide audience of over 1 million followers and significantly boost their business.
These case studies illustrate the diverse ways in which TikTok can be used for business growth, from influencer collaborations and creative campaigns to leveraging viral trends and user-generated content
Now that we’ve gone over some TikTok advertising case studies, let’s discuss how we can develop an effective TikTok marketing strategy.
13 Steps to Develop a TikTok Marketing Strategy According to the Case Studies
Developing a successful TikTok marketing strategy involves understanding the platform’s unique features and how they can be leveraged for business growth. Each step of the strategy should be well-planned and executed, with examples from businesses that have successfully utilized TikTok for marketing.
1. Understand Your Audience
Begin by researching and understanding your target audience on TikTok. Identify their interests, behaviors, and the types of content they engage with. For example, a small fashion retailer might find that their audience loves quick fashion tips and outfit challenges. By creating content that aligns with these interests, they can increase engagement and brand awareness. A real-world example is the fashion brand Princess Polly, which achieved significant engagement by targeting their young, fashion-forward audience on TikTok.
2. Create Engaging and Authentic Content
TikTok favors creative, original, and authentic content. Instead of polished ads, focus on making fun and relatable videos. A local bakery, for instance, could share behind-the-scenes videos of baking processes or participate in trending challenges with a culinary twist. Businesses like The Silk Labs gained massive followings simply by creating engaging content that resonated with their audience.
3. Leverage Hashtags and Trends
Utilizing trending hashtags and participating in challenges can vastly increase a brand’s visibility. It’s important to stay current with trends and incorporate them in a way that aligns with your brand. For example, an artisan soap maker could use popular hashtags related to DIY and wellness while showcasing their soap-making process. This approach has helped many small businesses, like Nadaré Co, gain substantial followings and boost sales.
4. Collaborate with Influencers
Partnering with TikTok influencers can help reach a larger and more engaged audience. Choose influencers whose followers match your target demographic. For instance, a fitness equipment brand might collaborate with fitness influencers to demonstrate their products. This strategy was successfully employed by brands like Little Caesars, who partnered with various TikTok creators to promote their products effectively.
5. Utilize TikTok’s Advertising Platform
TikTok offers various advertising options, including in-feed ads, branded hashtags, and more. Small businesses can benefit from these targeted ads to reach potential customers. For instance, a tech gadget company can use in-feed ads to showcase their latest products. Companies like Momentary Ink and BM Collagen have used TikTok ads to increase brand awareness and drive sales.
6. Analyze and Adapt
Regularly analyze your TikTok metrics to understand what works and what doesn’t. Adjust your strategy based on these insights. Continuous learning and adaptation are key. A business owner who finds that tutorial videos perform better than product showcases might shift their focus accordingly, similar to how Street Brew Coffee adapted their content to what resonated most with their audience.
7. Engage with Your Audience
Engagement is crucial on TikTok. Respond to comments, participate in conversations, and create content that encourages user interaction. For example, a pet supplies store might ask followers to share videos of their pets using the store’s products. Engagement strategies have proven successful for businesses like The Wobbles, which built a strong community around their brand on TikTok.
8. Incorporate User-Generated Content
Encourage your followers to create content related to your brand, such as reviews, unboxings, or creative uses of your products. This not only enhances engagement but also provides authentic promotional material. For instance, a new cosmetic brand could encourage users to post their makeup tutorials using their products. Brands like CeeCee’s Closet NYC utilized user-generated content to educate and engage their audience, greatly enhancing brand authenticity and reach.
9. Consistent Posting Schedule
Maintain a regular posting schedule to keep your audience engaged and attract new followers. Determine the best times to post when your audience is most active. A coffee shop, for example, might find that posting in the morning generates more engagement. Businesses like Enchanted Scrunch grew exponentially by maintaining a consistent posting schedule, leading to increased visibility and sales.
10. Diversify Content Types
Use a mix of content types like tutorials, behind-the-scenes, Q&A sessions, and product showcases. This variety keeps your content fresh and appealing. A tech gadget store, for instance, could alternate between product reviews, tech tips, and behind-the-scenes peeks into product development. This approach was effective for businesses like Nadaré Co, which used diverse content to address customer queries and showcase products.
11. Focus on Storytelling
Share your brand’s story, values, and mission through your content. This builds a deeper connection with your audience. A family-owned restaurant, for example, can share stories about the origins of their recipes. Brands like Designs by Felicias effectively used storytelling to build a personal connection with their audience, enhancing brand loyalty.
12. Interactive Features and CTAs
Utilize TikTok’s interactive features like polls, Q&A, and clickable links in your bio. Include clear calls-to-action (CTAs) in your videos to guide viewers towards desired actions like visiting your website or checking out a new product. For instance, a bookshop might use CTAs to direct viewers to their online store for new releases. Businesses like The Wobbles effectively used CTAs to guide potential customers, resulting in increased conversions.
13. Track and Leverage TikTok Analytics
Regularly monitor your TikTok analytics to understand your audience better and refine your strategy. Track metrics like views, engagement rates, and follower growth. A small fashion brand could use these insights to see which types of clothing items are most popular among their followers. Successful businesses on TikTok, like Street Brew Coffee, continuously analyze their performance to optimize their content and strategy.
By implementing these additional steps in your TikTok marketing strategy, you can effectively engage your audience, grow your brand presence, and drive meaningful results for your business. Now let’s discuss how you can develop an effective hashtag strategy on TikTok.
17 Steps to Develop a Hashtag Strategy for TikTok
Developing a successful hashtag strategy on TikTok is essential for increasing the visibility of your content and reaching your target audience.
Here are steps to create an effective hashtag strategy for TikTok, especially for business owners integrating it into their marketing efforts:
1. Research Relevant Hashtags
Start by researching hashtags relevant to your industry, target audience, and content. Look for hashtags commonly used by your competitors and industry influencers. A local bakery, for example, might use hashtags like #BakingTips or #LocalBakery. They can also check what hashtags are trending in their niche and incorporate them into their posts. Businesses like Princess Polly have successfully used relevant hashtags to reach fashion-conscious TikTok users.
2. Mix Popular and Niche Hashtags
Combine broad, trending hashtags with more specific ones. This approach helps you reach a wider audience while also targeting those specifically interested in your niche. For instance, a fitness equipment brand might use general hashtags like #FitnessChallenge along with more targeted ones like #HomeGymSetup. This strategy can help businesses reach both a wide audience and a more targeted group interested in specific products or services.
3. Create Branded Hashtags
Develop unique hashtags for your brand or specific marketing campaigns. Encourage your followers to use these when they post content related to your brand. For example, a clothing brand might create a hashtag for a new line of eco-friendly apparel. This strategy not only promotes brand awareness but also encourages user-generated content. Brands like Gymshark have successfully used branded hashtags to create viral marketing campaigns.
4. Analyze Hashtag Performance
Regularly analyze the performance of the hashtags you use. Track metrics like reach, engagement, and conversion to understand which hashtags are driving the most traffic to your content. A small business owner can use TikTok’s analytics tools to assess which hashtags are most effective and adjust their strategy accordingly. This analytical approach has been used effectively by various brands to refine their hashtag strategies.
5. Stay Updated with Trends
Keep an eye on trending hashtags and challenges on TikTok. Participating in these trends can significantly increase your visibility. However, it’s crucial to only participate in trends that align with your brand values and image. A tech gadget store, for instance, might participate in a trending tech challenge, using relevant hashtags to tap into the trend’s audience. This method has helped many small businesses gain exposure on TikTok.
6. Engage in Hashtag Challenges
Participate in or create your own hashtag challenges. Challenges are a great way to engage with your audience and encourage user-generated content. For instance, a beauty brand could start a challenge where users showcase their makeup routines using the brand’s products. Brands like Chipotle have successfully leveraged hashtag challenges to engage with their audience and create viral content.
7. Balance Hashtag Quantity
While TikTok allows up to 150 characters in hashtags, using too many can be counterproductive. Aim for a balanced mix of 3-5 relevant hashtags per post to avoid overcrowding your content and making it look spammy. For example, a travel agency might use a combination of #TravelTips, #DreamVacation, and a branded hashtag for the best results.
8. Utilize Seasonal and Event-Based Hashtags
Incorporate hashtags related to events, seasons, or holidays relevant to your business. This can help your content reach users interested in these topics. For example, a gift shop could use hashtags like #ChristmasGifts or #SummerSale during those respective seasons. Seasonal hashtags can boost visibility when users are searching for content related to specific times of the year.
9. Monitor Competitors’ Hashtags
Keep an eye on the hashtags your competitors are using and how well their content is performing. This can give insights into what might work for your own strategy. For instance, if a competing coffee shop is gaining traction with #LatteArtChallenge, consider how you can creatively use this or similar hashtags in your content.
10. Incorporate Local Hashtags
For businesses targeting a local market, using location-based hashtags can be very effective. For example, a restaurant in New York might use hashtags like #NYCEats or #NewYorkFoodie to attract local food enthusiasts. Local hashtags help in reaching an audience in your geographical area, which can be especially beneficial for businesses relying on local clientele.
11. Experiment with Hashtag Formulas
Try different combinations of hashtags to see which formula works best for your content. This could include mixing popular and niche hashtags, using a blend of generic and specific tags, or alternating between branded and trend-related hashtags. It’s about finding the right balance that resonates with your audience and fits your content.
12. Engage with Hashtagged Content
Actively engage with other users’ content that falls under the hashtags you are targeting. This can increase your visibility and encourage others to engage with your content in return. For instance, if you use #EcoFriendlyLiving, engage with posts under this hashtag to build a community around it.
13. Capitalize on User Interests and Behaviors
Pay attention to the interests and behaviors of your target audience on TikTok. Use hashtags that align with these interests. For example, a business selling eco-friendly products might use hashtags like #SustainableLiving or #EcoFriendlyTips, tapping into the growing trend of environmental consciousness among their audience.
14. Use Hashtags to Tell a Story
Use a series of hashtags to narrate a story or convey a message about your brand. This can make your posts more engaging and memorable. For instance, a travel agency might use a combination like #AdventureAwaits, #TravelDreams, and #WanderlustLife to create a narrative about the excitement of travel.
15. Update Hashtag Strategies Regularly
Digital trends are constantly evolving, so it’s important to keep your hashtag strategy up-to-date. Regularly review and update your hashtags to ensure they remain relevant and effective. This might mean dropping some hashtags, introducing new ones, or adjusting their usage based on performance and trending topics.
16. Engage in Community Hashtags
Participate in community-driven hashtags that are popular within your niche. This can help foster a sense of community and build stronger connections with your audience. For instance, a fitness brand might engage with #FitnessCommunity or #HealthAndWellness hashtags to connect with like-minded users and creators.
17. Track and Leverage TikTok Analytics for Hashtags
Use TikTok’s analytics tools to track the performance of your hashtags. This data can provide insights into which hashtags are most effective in driving engagement and reaching your target audience. Adjust your strategy based on these insights to optimize your hashtag use.
By implementing these steps, businesses can craft a more effective and dynamic hashtag strategy on TikTok, tailored to their specific goals and audience. This approach can lead to enhanced engagement, broader reach, and ultimately, greater success on the platform.
Now, let’s discuss the different ways through which TikTok helps small businesses.
10 Ways Through Which TikTok Helps Small Businesses
TikTok revolutionizes small business marketing with its viral potential, targeted reach, and user engagement. It integrates e-commerce, offers cost-effective advertising, and provides real-time feedback for trend adaptation. Collaborations, brand storytelling, and global exposure further enhance its utility. Additionally, it serves as a learning platform, aiding in business growth and development. This multifaceted approach makes TikTok an invaluable tool for small businesses seeking expansive growth and connectivity.
1. Viral Marketing Potential
TikTok helps small businesses by offering significant viral marketing potential. Its algorithm can amplify content to a large audience, regardless of the original follower count. This feature enables small businesses to achieve widespread visibility quickly. For example, a local artisan soap maker could post a captivating video about their soap-making process, which could go viral and attract customers from all over, not just their immediate locality.
2. Targeted Audience Reach
The platform’s diverse and extensive user base allows for targeted marketing. Small businesses can create content that resonates with specific demographics or interests. For instance, a small yoga studio can share short yoga sequences or wellness tips, effectively reaching health-conscious individuals on TikTok who are likely to be interested in their services.
3. Enhanced User Engagement
TikTok fosters high user engagement, crucial for building a loyal community around a brand. By initiating challenges or interactive content, small businesses can directly engage with their audience. A boutique clothing store, for example, could start a fashion challenge, encouraging users to showcase how they style the store’s clothes, which enhances user interaction and brand loyalty.
4. E-commerce Integration
The platform integrates e-commerce features, making it easier for small businesses to directly sell products. TikTok’s shopping features allow businesses to link products in videos, simplifying the path from discovery to purchase. For example, a small jewelry brand can showcase their pieces in creative videos, and interested viewers can easily purchase them through the app, streamlining the shopping experience.
5. Cost-Effective Advertising
TikTok offers a cost-effective advertising solution for small businesses. Its ads are generally less expensive compared to other platforms, making it accessible for businesses with limited marketing budgets. A local cafe, for instance, can use affordable TikTok ads to reach a wider audience, showcasing their unique coffee blends and cozy ambiance, without the need for a large advertising budget.
6. Real-Time Feedback and Trends Adaptation
TikTok provides real-time feedback through comments and likes, enabling small businesses to quickly adapt to trends and user preferences. This immediate interaction allows businesses to understand what content resonates with their audience. A small home decor business, for instance, can experiment with different styles in their videos and quickly adapt based on the audience’s response, ensuring they are always in sync with current trends.
7. Influencer Collaborations
The platform offers opportunities for collaborations with influencers, which can exponentially increase a brand’s reach. Small businesses can partner with TikTok influencers whose followers align with their target market. For example, a startup in natural skincare products can collaborate with a beauty influencer, leveraging their established audience for brand exposure.
8. Brand Storytelling
TikTok enables small businesses to engage in brand storytelling, creating a more personal and relatable brand image. Through creative content, businesses can share their journey, values, and behind-the-scenes, building an emotional connection with their audience. A family-run bakery, for example, can share stories of their baking traditions and recipes passed down through generations, creating a strong, relatable brand narrative.
9. Global Reach
Despite being a small or local business, TikTok can provide global reach. The platform’s worldwide user base allows businesses to reach international markets without physical expansion. A local artist or craftsman, for example, can showcase their artwork or crafts on TikTok and attract customers from around the globe, expanding their market beyond local boundaries.
10. Learning and Development
TikTok is not only a marketing tool but also a learning platform. Small businesses can learn from others in their industry, gather new ideas, and stay updated on best practices. An up-and-coming fashion designer can use TikTok to follow industry trends, get inspired by other designers’ work, and learn new marketing strategies, all contributing to their business growth and development.
Now that we’ve looked at how TikTok helps small businesses, let’s discuss some frequently asked questions (FAQs).
Frequently Asked Questions (FAQs)
What are some successful businesses on TikTok?
Successful businesses on TikTok include Enchanted Scrunch, Peachy BBs Slime, Lala Hijabs, and CeeCee’s Closet NYC. These businesses range from fashion and beauty to culinary arts, each leveraging TikTok’s unique platform to enhance brand visibility and customer engagement.
How did TikTok contribute to the success of these businesses?
TikTok contributed to the success of these businesses by providing a platform for viral marketing, targeted audience reach, enhanced user engagement, and e-commerce integration. For instance, Enchanted Scrunch witnessed a surge in sales and followers due to its engaging content on TikTok.
What types of businesses thrive on TikTok?
Businesses that thrive on TikTok are diverse, including fashion, beauty, food, fitness, and tech. Success on TikTok generally favors those who create engaging, creative content that resonates with the platform’s predominantly young, dynamic audience.
Can small businesses benefit from TikTok?
Yes, small businesses can significantly benefit from TikTok. By creating authentic content, engaging with trends, and using targeted hashtags, small businesses can reach a vast audience, increase brand awareness, and even drive sales.
What are key strategies for business success on TikTok?
Key strategies for business success on TikTok include understanding the platform’s algorithm, creating engaging and authentic content, participating in trends and challenges, using effective hashtags, and engaging with the audience to build a community around the brand.
In conclusion, we’ve highlighted the transformative power of TikTok in the business world. It showcases how diverse businesses, from small startups to established brands, have leveraged TikTok’s unique features to achieve remarkable success. These businesses have utilized the platform’s vast, engaged audience, creative content possibilities, and e-commerce integrations to enhance brand visibility, engage with customers, and drive sales.
The success stories of businesses like Enchanted Scrunch and Peachy BBs Slime exemplify the potential of TikTok as a marketing tool, demonstrating that with the right strategy, businesses of all sizes can flourish. The article underscores the importance of understanding TikTok’s algorithm, engaging with current trends, and using targeted hashtags.
It also highlights the significance of creating authentic and relatable content that resonates with TikTok’s audience. These insights offer valuable lessons for businesses aiming to tap into the digital market and expand their reach on this rapidly growing social media platform.