Dec 05, 2023

Content Creator Jobs: The Ultimate Guide to Landing Them in Today’s Market

content creator jobs

Since the demand for content in the digital landscape is at an all-time high, content creator jobs are now more competitive than ever.

Whether you’re an influencer, blogger, Youtuber, or any other type of content creator, there are job opportunities available in today’s market.

It can be challenging to land a content creator job but with platforms like JoinBrands, online creators can smartly connect with brand owners.

Quick Summary
While content creation can be a fun source of income, it can be quite hard to get your foot in the door.

We’ve compiled some quick and easy steps on what the best approach is to become a successful creator with JoinBrands.

If you want to get connected with brands that’ll pay you to promote their products, keep reading.

How to Get Content Creator Jobs with JoinBrands

As a content creator, you know how important it is to monetize your talents and grow your following.

That’s why JoinBrands could be a game-changer for you. By partnering with brands, you can earn extra income for your hard work and creativity. JoinBrands makes it easy to get in touch with brands and start earning money from original content.

JoinBrands provides features that allow you to nurture long-term relationships with brands without the hassle.

Some features that JoinBrands provides include:

  • Earnings for extra content
  • Fixed rates with no negotiations
  • Free products from the brands you promote

Creator Registration Guide for JoinBrands

Step 1: Register as a creator with JoinBrands

Step 2: Browse through available content creator jobs that are posted by brands on the JoinBrands platform. 

Step 3: Choose jobs that would suit your content style and personal brand.

Step 4: Once a job is chosen, you’ll create content for it according to your own pace.

Step 5: Enjoy your earnings as well as the free products you receive from brands.

How to Land Content Creator Jobs (Easy Guide)

Step 1: Identify an Appropriate Niche

Content creation starts with a niche. It can be anything, like finance, football, or even Pokemon cards.

It’s not just about great writing or amazing videos, it’s about having good ideas. If you don’t have something of value to share regarding your niche, it doesn’t matter how much time you spend improving it. It simply will not click with your audience.

If you’re having trouble coming up with a clever way to communicate your idea, then that means your ideas need improvement, not your writing. To be a successful content creator, you need to start with an area where you have existing knowledge or an area you can learn about.

Screenshot taken from reddit user u/Nose_Grindstoned
It’s okay if you’re not an expert yet, in fact, that’s a great place to start.

Document your journey as you learn, practice and gain knowledge. People love following stories of someone going from zero to one.

The hashtag #buildinpublic is popular on Twitter and is a rallying cry for many people who are into content creation and learning in public.

Remember, the niche you choose now doesn’t have to be permanent. You can always change topics as you progress.

The bottom line is this: you have to choose a topic to start with, one that matches your strengths and the area you’re developing your expertise in.

Step 2: Choose a Skill and Platform

Okay, so after you’ve decided on a topic, you need to choose a format for your content. This could be:

  • Writing
  • Graphic design
  • Photography
  • Video production
  • Podcasting

Or something else. 

You’ll have to consider what your niche is. Depending on that, certain formats might be better for certain niches compared to others.

For example, If you want to create content about martial arts, then maybe you should focus on video production. However, it’s most important to play to your strengths. When you create content in a format you enjoy, you’ll have a much easier time.

Once you’ve figured out what format and type of content you want to create, you should narrow down what platforms would be best to post it on.

Screenshot taken from reddit user u/bonzowildhands

Here are some examples of different platforms to try out:


There’s a whole community of Instagram creators who love what they do and create everything from handcrafted art to fitness transformations.

Unfortunately, Instagram has some drawbacks. For one, it’s owned by Facebook, so there are similar data and privacy concerns. Additionally, individual creators can’t add external links to their posts.

This can make it challenging to get people off the platform and onto their website, community, or email list.

To solve this, you can add a “link in bio” where they use services like to direct their followers to their other links.

Advantages of Instagram for content creators:

  • Building an audience
  • Strong visual component
  • IGTV’s algorithm shows videos to new people

Disadvantages of Instagram for content creators:

  • Data protection issues (owned by Facebook)
  • Difficulty in getting people off Instagram and onto your website or email list
  • Instagram is a great platform for content creators with a strong visual aspect to their work


TikTok is a rapidly growing social media platform where content creators can share short videos and get millions of views. The advantage is that the algorithms on TikTok are not as mature as other social media sites, so creators can grow their audiences quickly.

That being said, this also means that to maintain that growth, you’ll need to post regularly and make sure the quality of your content is high.

This can be a lot of work, so you should take that into consideration when choosing your platform.

If you’re someone who enjoys making videos, has creative ideas, and shines on camera, TikTok may be a great platform for you. However, you should keep in mind that monetizing your content on TikTok can be challenging.


YouTube is a massive social media platform with over 2 billion users who watch 1 billion hours of content every day. As a content creator, you can easily create your own channel, upload videos, and go live.

It’s also the second-largest search engine, meaning your videos will get organic traffic for years to come if optimized properly.

However, there are some downsides to being a content creator on YouTube. One is the intense competition, with 500 hours of video being uploaded every minute. The other is the limited monetization options, as you need at least 1-2 million views to make $1,000 from advertising.

In conclusion, YouTube is a great platform for video creators, podcasters, musicians, entertainers, commentators, and teachers. However, you should be prepared for tough competition and limited monetization options.

If you want to earn money with your content on Facebook, Youtube, Instagram or Tiktok, you can register for JoinBrands now to get in touch with brands.

Step 3: Create Content

If you want to improve your content creation skills, you need to actually create content. It may be scary to put your work out there, but it’s an important step if you want to be a successful content creator.

For instance, if you want to improve your long-form video creation, commit to creating 5 to 10 Youtube videos. If you’re focused on writing, you can set a goal of writing 100 tweets or blog posts, etc. If photography is your goal, post 100 photos on Instagram.

This approach is effective for two reasons: first, it provides commitment; It forces you to stop procrastinating and start creating. Second, it leads to improvement through volume.

Screenshot taken from reddit user u/bonzowildhands

Furthermore, you can use this output as a project that you can add to your portfolio. This portfolio can then be used to show off your work to potential employers and brands.

Step 4: Look for Opportunities as an Established Content Creator

If you want to get a job as a content creator, you can search for open positions and use your portfolio. You can also look for related positions like content marketing manager or content strategist.

Don’t forget about networking too. To network, reach out, and thank someone you admire for their content. This could be the start of a great relationship that could lead to collaborations, new followers, and more.

You could also consider registering for JoinBrands to get in touch with different brands that you could collaborate with. Not only will you be able to earn a substantial income from your content but you’ll also get access to free products.

Step 5: Build Your Career

As you publish content, you’ll start to gain recognition in your niche and build a following. If you want, you can branch out and try out some new venture projects from your own earnings. That’s how you can turn content creation into a whole brand. 

There are also other ways to monetize your content besides freelancing.

For example, you can explore:

  • Product sponsorships and advertising
  • Speaking engagements
  • Subscriptions through Substack or other platforms
  • Online courses
  • Books
  • Affiliate marketing 
  • E-commerce to sell merchandise

What is a Content Creator?

A content creator is an individual who generates and produces original and captivating material. The goal of the material is to attract and retain an audience. 

This material is usually published on digital platforms such as websites, social media, or online magazines. 

Content creators come in many different forms, including:

  • Bloggers
  • Influencers 
  • Youtubers 
  • Podcasters
  • Photographers and videographers
  • Musicians
  • Live streamers 
  • Authors 

and more.

Note: If you are a content creator and can help brands spread their message without affecting your own persona then feel free to explore more at

The content they produce can range from written articles and videos to graphics and images.

What is the Goal of a Content Creator?

As a content creator, your goal is to engage your audience through the material you produce. 

You aim to educate, entertain, or inform your followers by creating content that is relevant, useful, or simply enjoyable. 

You can work for a company or operate as a freelancer for brands and other entities.

Do We Really Need Content Creation?

Content creation is a powerful inbound marketing technique. By making content, you give your audience valuable information for free which they will appreciate you for. This can attract potential customers to your website and keep existing customers engaged.

40% of marketers believe that content marketing is a crucial part of their marketing plan. They see it as a business strategy that brings value to their company. 

B2B marketers have evidence that content marketing is useful for lead nurturing, generating revenue, and building a following. 

Some marketers even report that blogging generates the highest return on investment for them.

How Much Can Content Creators Earn?

According to the 2022 creator economy report by Linktree, only 12% of full-time content creators make over $50k a year. For part-time creators, that number drops to just 3%.

Here’s the interesting part: 77% of content creators rely on brand sponsorships instead of directly monetizing their content. 

This is a way to make money but many creators want to focus on creating quality content and finding other income sources on their own terms.

Here’s a list of average salaries for different types of content creators in 2023 (Data taken from Glassdoor):

Content CreatorAverage Earnings (US Dollar)
Live streamer$48,604

If you’re one of those creators who want to make money only from your content, then consider exploring different monetization options.

The Influencer Marketing Factory found that 58% of online content consumers are willing to pay up to $15 a month to access their favorite creators’ content.

Hence, consumers are willing to pay for content, but can you adapt to this trend as a creator?

While it may seem difficult right now, once you start creating, you’ll get the hang of it just like anything else in life.

Useful Skills to Learn as a Content Creator


Success with content marketing requires careful planning. 

Unlike other marketing methods, it takes time and consistency to see results. That’s why you need to create content that fits into a strategy. To make the strategy work, you must not only understand your audience’s needs but also, how your content can meet those needs.

Additionally, it’s a good idea to have an editorial calendar to make sure they publish content consistently.


SEO is important for content creators because it helps your content be found more easily. 

The purpose of SEO is to make sure that search engines like

  • Google
  • Yahoo
  • Bing 

can easily find and rank your content for the keywords you target. 

It involves strategically placing keywords and optimizing the technical elements of your platform or website to increase your chances of being found online. 

You don’t have to be an SEO expert, but it’s essential to understand the basics of search engine optimization if you want to help your clients achieve their goals as content creators.


To create amazing content, you need to edit it first. 

Even the best writers, be it, scriptwriters or bloggers, usually can’t produce a perfect piece of writing on the first try. That’s why you should learn to edit your own work before you publish it. 

This way, you can fix any grammatical errors and make sure the content clearly communicates its message.

  • Does the reader understand it and can they relate to it? 
  • Is the content easy to read? 
  • Does the content provide value and communicate your ideas effectively or not?

Content Promotion

Promoting your content is just as important as creating it. 

There are many ways to promote your content, such as social media, blogging communities, and email. When you share your content with your followers on social media and email, you can drive traffic to it.

Another way to promote your content is through outreach. This involves reaching out to influencers who can share your content with their audience or offer you a guest post opportunity.

Frequently Asked Questions (FAQs)

What is a content creator job?

A content creator job is a role where a person creates various forms of content.

This can include articles, videos, graphics, or social media posts, to communicate with the target audience and convey a message.

What skills do I need to be a successful content creator?

Some essential skills for a content creator include: 

  • Excellent writing and editing skills
  • Creativity
  • Knowledge of SEO
  • Social media and digital marketing 
  • Understanding of the target audience

How can I increase my chances of landing a content creator job?

You can do the following to increase your chances: 

  • Develop a strong portfolio, 
  • Learn about the industry, 
  • Networking 
  • Build a strong online presence
  • Continuously hone your skills

What is the average salary for a content creator?

The average salary for a content creator varies depending on factors such as experience, location, and the size of the company. According to Glassdoor, the average salary for a content creator in the US is around $50,000 per year.

How can I find content creator job opportunities?

You can find content creator job opportunities through job portals, career websites, industry events, and networking. You can also reach out to companies directly or consider freelance opportunities.

What should I include in my content creator resume?

Your content creator resume should include your: 

  • Professional experience
  • Education
  • Skills
  • Relevant achievements, such as any awards or recognition received

It should also include a strong personal statement and a portfolio of your work.


If you want to get into content creation, you must make peace with the fact that you’ll always have to stay up-to-date. 

It’s a good idea to look up the latest trends in your niche regularly so that you can stay in touch with the latest developments and create content on them. If you don’t, your content will start to become stale and ineffective. 

If you have any further questions, please ask us in the comments section below. 

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