Dec 05, 2023

How to Become a Successful Amazon Influencer – A Step-by-Step Guide

This post provides a step-by-step guide on how to become a successful Amazon influencer.

As Amazon dominates the online retail industry, it is imperative for influencers to understand how to leverage the platform and its influencer program.

Regardless of your experience level, we will provide the necessary tips and strategies to excel as an Amazon influencer with the help of JoinBrands.

Quick Summary
Do you want to skyrocket your influence on Amazon and earn more revenue?

JoinBrands can help you reach new heights as an Amazon influencer in a number of ways.

With JoinBrands, you can connect with top-tier brands, create compelling content, grow your audience, and monetize your influence.

What is the Amazon Influencer Program?

The Amazon Influencer Program is an exclusive program designed for individuals with a significant social media following.

Benefits of the Amazon Influencer Program
As an Amazon influencer, you can create a personalized page on Amazon, where you can recommend products to your followers. Whenever a sale is made through your recommendation, you’ll get a commission for that sale.

This program is an excellent way for influencers to monetize their content and earn a passive income from their Amazon product recommendations.

Amazon’s influencer program is unique compared to other influencer programs, as it allows influencers to create their own curated Amazon storefront.

This storefront will include products that you recommend and thus, allow your followers to easily purchase those products with a simple click. 

The program also provides influencers with detailed analytics to help them better understand their audience and track their performance.

To be eligible for the Amazon Influencer Program, an individual must have a:

  • Youtube
  • Instagram
  • Twitter
  • Or Facebook

Account with a significant following.

The number of followers required to qualify for the program varies depending on the social media platform.

How JoinBrands Can Help You Grow on Amazon

If you don’t fulfill the criteria, there’s no need to worry as you can still monetize your presence on Amazon with the help of JoinBrands. To do this, you can utilize JoinBrands to get in touch with brands looking for influencers to promote their products on Amazon. 

Then, you would create user-generated content in the form of Amazon videos that the brands would use on their Amazon page listings.

The process to register as a content creator with JoinBrands is simple and straightforward. Here are the steps to follow:

Step 1: Sign up with JoinBrands as a creator by registering on the platform.

Step 2: Browse through the available Amazon UGC creator jobs posted by brands on the platform. 

Step 3: Choose brands that align with your content style and personal aesthetic. This is important because it ensures you promote products that align with your personal values and are relevant to your audience.

Step 4: Once you’ve chosen a job, ensure that the workload you take on is not overwhelming. It’s important to create content at a pace that’s comfortable for you. For Amazon, this will typically be short-form video content.

Step 5: Enjoy your earnings as well as the free products you receive from brands.

What You Need to Become a Part of the Amazon Influencer Program

If you’re an influencer with a significant social media following, the Amazon Influencer Program can be an excellent opportunity to monetize it. However, not everyone is eligible to participate in the program.

Screenshot taken from reddit user u/Awon-idrize

Firstly, you must have a following on:

  • YouTube
  • Instagram
  • Twitter
  • Facebook

The specific number of followers required varies depending on the platform. However, Amazon typically looks for individuals who have a highly engaged following that aligns with their brand values.

Secondly, your social media presence must be high-quality and reflect your personal brand. You must create compelling and engaging content that resonates with your audience. 

Your community should be highly engaged with you and passionate about what you have to say to them.

Thirdly, it’s important to note that the Amazon Influencer Program is only available in certain countries, including:

  • The United States
  • Canada
  • The United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Japan
  • India

If you’re located outside of these countries, you won’t be able to participate in the program.

To create UGC content for brands on Amazon, consider registering for JoinBrands.

How to Join the Amazon Influencer Program

As a member of the Amazon Influencer program, you will receive a unique URL that you can use to recommend products to your followers. 

When your followers make a purchase through your link, you will earn a commission.

To join the Amazon Influencer Program, follow the steps provided:

Step 1: Create Your Amazon Influencer Page

Once you’ve determined that you’re eligible for the program, the next step is to create your Amazon Influencer page. 

This page will be your storefront on Amazon, where you can curate your product recommendations and showcase your favorite products to your followers.

To create your page, go to the Amazon Influencer Program page and click on the “Sign Up” button. You will then be prompted to sign in to your Amazon account or create a new account if you don’t have one.

Step 2: Complete Your Application

After you sign in to your Amazon account, you’ll need to complete your application to join the program. 

For this, you’ll need to provide your: 

  • Name
  • Email address
  • Social media handles

Additionally, you’ll also be asked to provide some metrics of your social media accounts such as: 

  • Number of followers
  • Engagement rate
  • The types of content you create

Make sure that you provide accurate and truthful information about your social media presence, as Amazon may verify your information before it approves your application.

Step 3: Wait for Approval

After you’ve submitted your application, you’ll need to wait for approval from Amazon. 

This process can take up to a few weeks, so be patient.

During this time, you can create content and engage with your followers to build your social media presence.

Amazon reviews each application carefully to ensure that only qualified and reputable influencers are approved. 

If your application is approved, you will receive an email notification from Amazon with instructions on how to set up your storefront.

Step 4: Set Up Your Storefront

Once you’ve been approved for the Amazon Influencer Program, you’ll be able to set up your storefront.

Screenshot taken from reddit user u/gotechgeek

This is where you can curate your product recommendations and showcase your favorite products to your followers. You can customize your storefront with your own branding and design to make it more appealing to your followers.

To set up your storefront, log in to your Amazon Influencer account and click on the “Customize” button. From there, you can do a variety of things such as: 

  • Select the products you want to feature
  • Create collections
  • Add your own branding and design

Step 5: Promote Your Products

Once your storefront is set up, you can start to promote products to your followers. 

To maximize your earnings, make sure to promote products that you believe in and that your followers will find valuable. 

You can also create:

  • Product reviews
  • Unboxing videos

And other types of content to showcase the products and explain why you recommend them.

When you promote a product, make sure to include your unique Amazon Influencer URL in the post or video description. This will ensure that your followers make their purchases through your storefront.

How to Fill Out Your Amazon Storefront (Step-by-Step Guide)

Step 1: Consider Your Content Focus

First, consider the type of content you produce. 

The type of content you produce should be determined by what products would most likely resonate with your target audience.

For example, if you produce beauty content, you might consider products related to makeup, skincare, and fashion.

Step 2: Determine Your Social Media Networks

Your social media networks will also play a role in the products you promote. 

While Amazon only requires you to have one of their preferred accounts, it’s important to consider the social media networks you frequent.

If you have a firm grasp on certain social media networks, you can also consider the kind of products that would be relevant to your audience on those platforms.

It can be a good idea to identify overlaps in audience demographics across different social media networks. Once that’s identified, you can consider how you can utilize these networks to direct traffic toward your Amazon storefront.

Step 3: Identify Products You Enjoy

As an Amazon influencer, it’s important to promote products that you enjoy and believe in. 

Don’t force it for a high commission as it will make you look less genuine. 

Find products that have interesting subject matter, and that you can see yourself making content about.

Quick tip: If you want to boost sales, try to identify items that are used fairly regularly by most people but don’t have a lot of competition on Amazon. 

This can help you become the sole source on Amazon for that particular item.

Screenshot taken from reddit user u/gotechgeek

Step 4: Align Products with Your Influencer Brand

When you consider which products to promote, think about the kind of influencer brand you want to establish. 

All of the products on your storefront should add value to your brand in some way. Make sure the products you choose make sense with your brand and relate to your target audience.

Step 5: Add Products to Your Storefront

Once you’ve identified products to promote, it’s time to add them to your storefront. 

You can curate your storefront in a number of different ways such as: 

  • Product lists 
  • Categories
  • Featured top picks

And more. 
Make sure that you include a description and a personal recommendation for each product.

Step 6: Promote Your Storefront

Once your storefront is complete, it’s time to promote it to your followers. 

You can do this through your social media channels as we mentioned earlier, with dedicated blog posts, or through email newsletters. 

Make sure to provide a clear call to action that encourages your audience to shop through your storefront. By following these steps, you’ll be well on your way to a successful Amazon storefront that not only generates income but also provides value.

The Difference Between Amazon Influencers and Amazon Affiliates

The only difference between Amazon Influencers and Amazon Affiliates is how they promote products to their audience.

Affiliates are only allowed to share links to specific products on their social media accounts or personal blogs. In contrast, Influencers must build their own custom storefront on Amazon to showcase the products they want to promote.

Both Amazon Affiliates and Influencers need to be good at driving sales through their unique product recommendations. As an Amazon Influencer, you can utilize various platforms such as:

  • Social media
  • Blogs
  • Youtube videos
  • Twitch streams

And more.

These can be used to link your recommended products directly to Amazon. The idea is to provide your followers with an easy way to purchase products that you recommend straight through your Amazon storefront.

Amazon Affiliates and Influencers should both be skilled at content creation and should be able to persuade their audience to buy the products they promote.

Tips to Become a Successful Amazon Influencer

It takes a lot of hard work to become a successful Amazon influencer. Here are some actionable tips for growth:

Identify your target audience

It’s important to identify your target audience if you want to build a loyal following. 

Take the time to research your audience and understand their needs, preferences, and pain points. 

This will help you create content that resonates with them and provides them with true value.

Focus on quality over quantity

You should always strive to create high-quality content if you want to have a strong personal brand.

Screenshot taken from reddit user u/gotechgeek
For example, if you’ve stuck to a strict upload schedule and have not seen any promising results, then you could switch things up.

You could create highly valuable and engaging pieces of content for your target audience. These would, of course, take longer to produce but if you have a strong enough personal brand, your followers will appreciate it tenfold. 

This will ultimately result in organic growth and a brand that gains prominence as a result of you; the personality that is at the center of it.

Leverage video content

Video content is highly engaging and can help you connect with your audience on a deeper level. 

You could create video content for platforms like:

  • YouTube
  • Instagram
  • Facebook

And more.

This can help you build a more personal connection with your audience and increase engagement rates.

Optimize your content for search engines

It’s important to optimize content for search engines that can help you reach a wider audience and increase your visibility. 

Use keywords in your:

  • Titles
  • Descriptions
  • and tags

To help your content rank higher in the search engine results pages. 

This can help you attract new followers and increase your earning potential.

Be authentic and transparent

As an Amazon influencer, it’s important to be authentic and transparent with your audience. 

Be honest about the products you promote and provide your audience with unbiased reviews. This will help you build trust with your audience and increase your credibility in the industry.

Engage with your audience

When it comes to engaging with your audience, it’s important to always be respectful and engage on a human level. 

Respond to comments, messages, and questions in a timely manner. 

This will help you build a more personal connection with your audience and increase brand loyalty.

Attend industry events

If there are any industry events relevant to your niche happening around you, consider attending them. 

Industry events can help you build relationships with other influencers, brands, and industry professionals. 

As an Amazon influencer, you’ll need to always stay updated with trends in your particular niche. Conferences, trade shows, and networking events can not only help you build your network but also stay up-to-date on industry trends.

Here are some more tips from Reddit user u/gotechgeek:

Screenshot taken from reddit user u/gotechgeek

Frequently Asked Questions (FAQs)

Who is eligible to join the Amazon Influencer Program?

To be eligible for the program, you must have an active social media presence with a significant following and high engagement. 
You must also have an active Amazon account and be able to drive sales through your social media presence.

How do I join the Amazon Influencer Program?

To join the program, go to the Amazon Influencer Program page and click on the “Sign Up” button. 

You will then need to fill out an application with your basic details. 

After you submit the application, you will need to wait for approval from Amazon, which can take a few weeks.

What should I consider when filling out my Amazon storefront?

When you fill out your storefront, you should consider:

  • The type of content you want to create
  • Your social media networks
  • What products you enjoy
  • What products would be appropriate for your influencer brand

Your content focus might determine what products would be most effective to produce. 

It’s important to find products that you genuinely enjoy. Additionally, they should also add value to your followers’ daily lives.

How can I promote products effectively as an Amazon influencer?

To promote products effectively, you should promote products that you believe in and that your followers will find valuable. 

You can create content that showcases the product, such as:

  • Blog posts
  • Videos
  • Photos

And then, share it with your followers on social media. 
Make sure to include the Amazon storefront link in your content so that your followers can easily purchase the product.


Overall, we feel that the Amazon Influencer Program is a great way for creators and influencers of all kinds to generate a passive income through lifestyle recommendations. 

It’s a program that not only lets your personality shine through but also, helps you establish a steady income stream. 

If you have any further questions, please feel free to ask in the comments section below.

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