TikTok One Is Now Live Inside JoinBrands
As we close out 2025 and look ahead to 2026, we wanted to take a moment to reflect on what this year truly represented for JoinBrands, for the brands running creator marketing campaigns, and for the creators building real careers through content.
2025 was not just a year of growth for us as an influencer marketing platform. It was a year where creator-led marketing proved, at scale, that it works when brands invest in creators, and creators are given the right tools, education, and opportunities to succeed.
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JoinBrands 2025 stats: a year built on trust and momentum
The numbers from 2025 tell a story of consistency, trust, and long-term collaboration across the JoinBrands marketplace.
These results were not driven by hype or shortcuts. They were built through real campaigns, real feedback, and consistent iteration.
What brands learned about influencer and UGC marketing in 2025
One of the biggest lessons brands learned in 2025 is that successful influencer marketing is not about finding one perfect creator or running one flawless campaign. The brands that performed best treated creator marketing as an ongoing process, where testing different creators, content styles, and formats led to better insights and stronger results over time.
By running multiple campaigns, brands were able to understand what resonated with their audiences, refine their messaging, and build long-term relationships with creators who aligned with their values and goals. This approach reduced guesswork, improved efficiency, and helped brands scale creator-led campaigns with confidence.
The high return rate of brands on JoinBrands is a direct reflection of this shift toward sustainable, data-informed creator marketing.
What creators proved in the creator economy in 2025
For creators, 2025 was about more than just getting paid. It was about building credibility, experience, and long-term opportunity within the creator economy.
Creators used JoinBrands to work with thousands of brands, deliver content across different niches, and build portfolios that helped them land repeat collaborations and higher-quality opportunities. With over 10 million paid out to creators, the platform became a meaningful income source for many, while also serving as a launchpad for creators looking to grow professionally.
One clear takeaway from 2025 is that creators who consistently delivered high-quality content, communicated well, and treated campaigns professionally were the ones brands continued to work with. Reliability and creativity mattered more than follower count alone.
Major platform updates that made creator marketing easier
In 2025, JoinBrands also invested heavily in improving the platform experience for both brands and creators, making it easier to launch, manage, and scale campaigns.
These updates were designed to reduce friction, save time, and help both sides of the marketplace focus on what matters most: creating content that performs.
Beyond the platform, we invested in real-world connections, hosting and attending events throughout the year, including a VIP Miami event with 350 creators that drove over 4 million in GMV in 30 days and 30 great brands.
A creator community that grew tremendously
Beyond campaigns and features, one of the most meaningful parts of 2025 was the growth of the JoinBrands community.
The platform saw tremendous community growth as more creators joined, collaborated, learned from each other, and showed up consistently. This sense of community was further strengthened through initiatives like Creator Masterclass Live, where our top creators shared real experiences, practical advice, and lessons learned from working with brands.
Across three live masterclasses, hundreds of creators joined, asked questions, and engaged deeply, with each session bringing in new voices and strengthening the community even further. The feedback was overwhelmingly positive and made one thing clear: creators want education, transparency, and resources that help them grow.
What JoinBrands is doubling down on in 2026
As we move into 2026, JoinBrands is committed to building on what worked in 2025.
For creators, that means more free education, more opportunities, more Creator Masterclass Live sessions, and more resources designed to support long-term growth in the creator economy.
For brands, it means continuing to improve creator discovery, campaign tools, workflows and content that make influencer marketing more effective and scalable.
Whether you are a brand looking to launch your first creator campaign or a creator focused on building a stronger portfolio, 2026 is about creating systems that last and partnerships that grow.
Thank you for being part of the journey
None of this would have been possible without the brands who trusted creators and the creators who delivered real value.
2025 showed what happens when creator marketing is treated seriously, supported with the right tools, and built with community at the center.
We are logging off 2025 with big wins.
And logging into 2026 ready to build even more.
