If there’s one thing the internet has taught us, it’s that virality is pattern recognition.
And on October 8th, over 850 creators registered to learn those patterns live at JoinBrands’ Creator Masterclass Live: The Viral Workshop, the first session in our new creator series designed to make content click, convert, and (most importantly) connect.
Led by JoinBrands creator coach Abigail Fridman, the live session broke down what really makes a video stop the scroll: the HOOK. And by the end, everyone walked away with actionable templates, live examples, a $100 challenge that could land their content on the JoinBrands page and a chance for a profile audit on the next session.
Table of Contents
Why We Created Masterclass Live
Creators are overwhelmed. Between trends that expire in 48 hours and advice that contradicts itself daily (“be authentic!” / “follow this exact formula!”), content creation can feel like playing darts blindfolded.
That’s why we built Masterclass Live, a lab focused on what actually works on social media. Our mission? To help you become a better creator, secure more brand deals, and confidently do what you love, without the stress, confusion, or paywalls.
And the next JoinBrands Creator Masterclass Live is already in the works.
If you don’t want to miss it, subscribe here to get notified as soon as the next session drops. You’ll be the first to know when we go live (and trust us, you’ll want front-row seats for what’s coming next).
Not part of the JoinBrands creator community yet?
Now’s the time.
Sign up for free
Create your profile
Subscribe and join our next live sessions
You’ll learn everything you need to know to level up as a creator, from crafting scroll-stopping content to building a profile that gets brands’ attention.
This 1st Session: Hooks That Make or Break Your Content
This first session was all about one thing: the hook.
Because if your first three seconds don’t land, nothing else matters.
Abby walked creators through real examples from people like Jeff Nippard, Mark Tilbury, and Mylenesmind, dissecting why some openings make you lean in, while others lose you halfway through a sentence.
The Good:
- Jeff Nippard: Doubled himself on screen (visual hook) + hit the pain point instantly.
Examples:
https://www.instagram.com/p/DLiI-msp4Ej
https://www.instagram.com/p/DLImwSBJ0zl
https://www.instagram.com/p/DG-teb2uUoo
- Mark Tilbury: Combined a “money visual” with a “you won’t believe this” tease.
Examples:
https://www.instagram.com/p/DOB-rJJjK3S
https://www.instagram.com/p/DNnXN3FI-Ts
https://www.instagram.com/p/DKXROMQornJ
- Mylenesmind: Started with a question before saying “Welcome back…” – instantly pulling viewers in.
Examples:
https://www.instagram.com/reel/DOJHCrbjUZ_
https://www.instagram.com/reel/DNIoooItcYH
https://www.instagram.com/reel/DIRdNXWxV0g
The Not-So-Good:
- Slow intros that take too long to get to the point.
https://vm.tiktok.com/ZMAkk1VWA
- Uncertain language (“probably,” “maybe,” “kind of”) that kills confidence and too much silence.
https://vm.tiktok.com/ZMAkhsVaB
- Talking about the product before giving people a reason to care.
https://www.instagram.com/reel/DF0FbqIzAZa/?igsh=MXB3YXk5dnhsMnN0eg%3D%3D
Creators got to see both sides and it clicked for them. Your hook doesn’t need to be cinematic; it needs to be clear, confident, and curiosity-driven.
Hook Templates That Work
- The Controversial Hook → “Stop doing X. Start doing this instead.”
https://vm.tiktok.com/ZMAkD3AGN
https://vm.tiktok.com/ZMAkDsJ5H
- The Reveal Hook → “What if I told you this [product] could do X?”
https://vm.tiktok.com/ZMAkXsmqb
https://vm.tiktok.com/ZMAkXCCKx
- The Educational Hook → “Let me show you how to [achieve result] in 60 seconds.”
https://www.instagram.com/p/C8dJXv1PjzF
https://www.instagram.com/p/C9bUq2CtvUv
- The Comparison Hook → “Would you feel more confident in this or this?”
https://www.instagram.com/reel/DG3Eh3nuFUl/?igsh=QkFLWTF1dGdLdw%3D%3D https://www.instagram.com/p/DGYr4vMKo3T/
Product Sales Hooks
Some of the best-performing videos Abby showed weren’t just entertaining, they moved product. Creators like @jordantheodore, @dealswithty, and @jordyn_gunderson proved that a strong hook can turn casual views into serious sales. One video pulled in 31 million views and generated nearly $1 million in revenue from a single product feature.
Another drove over $640K in sales from a short, fast-paced TikTok.
But the highlight of this section was Jordyn Gunderson, who joined the session live to share her behind-the-scenes strategy.
Her own video reached 7 million views, sold 3.4K items, and brought in $165K in revenue and the creators LOVED hearing her break down exactly how she did it. Jordyn shared actionable tips on structuring product videos that feel natural, sell authentically, and grab attention from the first frame.
The Challenge (and the $100 Prize)
At the end of the session, Abby challenged everyone to film one video using a new hook they learned that day.
The rules were simple:
- Use a new hook from the session (bonus if you pair it with a visual hook).
- Post it and tag @JoinBrands.
- Be an active creator on the platform to be eligible.
One creator who completes the challenge wins $100 directly to their JoinBrands account, have a profile audit on our next session and might even be featured on our socials.
The Results: Rave Reviews and Real Takeaways
More than 850 creators registered, and the feedback was overwhelming:
“The best class I’ve ever seen.” – Daisy N.
“I learned how important it is to be natural and confident.” – Simone B.
“So much value for free. This went above and beyond.” – Summer
“The examples made everything click. I can’t wait for the next one.” – Jenna Y.
Even seasoned creators left feeling inspired, and beginners said they finally had a clear roadmap. The replay link and a 300-hook PDF went out the next day, so nobody missed out on the tactics.
What’s Next
The energy in the chat during the live Q&A was unreal, creators were asking smart, specific questions and wanted for a part two before the session even ended. So yes, we heard you. The next JoinBrands Creator Masterclass Live is already in the works.
If you don’t want to miss it, make sure you subscribe here to get notified as soon as the next session drops. You’ll be the first to know when we go live, and trust us, you’ll want front-row seats for what’s coming next.
And if you’re not part of the JoinBrands creator community yet, now’s the time.
Sign up for free, create your profile, and start joining our live sessions. You’ll learn everything you need to know to level up as a creator from crafting scroll-stopping content to building a profile that gets brands’ attention.
