JoinBrands Local: Run Creator Campaigns Inside Real Locations

Creator marketing does not only live online anymore.

Brands want creators inside stores, restaurants, hotels, gyms, coffee shops, and real-world locations where products are actually experienced. Until now, running these campaigns has been messy, slow, and hard to scale.

That is why we built JoinBrands Local.

JoinBrands Local allows brands to send creators directly into physical locations to create authentic, location-based content that feels natural, relatable, and high-performing.

Whether you are a retail brand, restaurant, hotel, or local business, this feature makes it easy to launch creator campaigns where it matters most.

What Is JoinBrands Local?

JoinBrands Local is a new campaign type inside JoinBrands designed specifically for location-based creator marketing.

Instead of asking creators to recreate experiences from home, brands can now:

• Send creators to a specific physical location
• Work with creators who live nearby
• Control when and where content is created
• Turn real-world visits into reusable marketing assets

This feature is built for restaurants, retail brands, hotels, coffee shops, gyms, pop-ups, and any business with a physical presence. If a creator needs to be inside a location to tell your story, JoinBrands Local is built for that.

Content Only or Content + Posting

With JoinBrands Local, brands can choose between two campaign formats.

Content Only
Creators visit the location, create the content, and deliver it directly to you. This is ideal for brands that want full control over posting or plan to use the content for ads, websites, or social channels.

Content plus Posting
Creators create the content and post it on their own social media accounts. Brands can then repurpose the content, request Spark codes or whitelisting access, and amplify it through paid promotion.

This flexibility allows brands to drive organic reach, paid performance, or both.

How to Set Up a Local Campaign

Creating a JoinBrands Local campaign is simple and structured.

Step 1: Create a New Campaign

Select the Local Business campaign type and choose whether you want Content Only or Content + Posting.

You can set a price per job, starting at one hundred dollars, and adjust it based on how competitive you want the campaign to be. Higher payouts generally attract more creators and increase the success rate.

Step 2: Add Your Content Brief

Your content brief tells creators exactly what to do.

You can include:

• Filming instructions
• Energy or tone guidelines
• Specific shots to capture
• Brands or locations to tag

You can also upload supporting materials such as:

• PDF guides
• Product information
• Brand messaging

Add a suggested caption and include reference links to videos you like so creators can match your desired style.

Step 3: Choose Creator Parameters

Brands can filter creators by:

• Gender
• Age range
• Distance from the location

Distance targeting ensures only creators within a set radius can apply, making logistics easier and faster.

You can also:

• Add special requirements like transportation or attire
• Enable manual approval to review creators before selecting
• Allow counteroffers so creators can negotiate pricing
• Set the number of creators or leave it unlimited

Step 4: Add Your Brand and Location

Next, brands add:

• Brand name and website
• Industry and description

Then, you define the exact location creators need to visit.

You can:

• Add storefront or location images
• Name the service location
• Choose the industry
• Enter a service value for reimbursements

Service value is important if creators need to purchase something on-site, like a coffee or product, so they can focus on creating content naturally without awkward transactions.

Make sure the location is accurate, as this is where creators will go.

Step 5: Set Timing and Appearance Guidelines

Brands can define:

• The time window creators can visit
• The expected duration of the visit
• Whether the job takes one hour or multiple days

You can also specify:

• How creators should dress
• What they should bring, such as a tripod or equipment

Clear expectations lead to smoother shoots and better content.

Step 6: Launch and Invite Creators

Once everything is set, you pay for the job and publish the campaign.

Creators nearby can apply, or you can invite creators directly. After approval, creators visit the location, create the content, and deliver or post based on your campaign type.

Why Brands Are Using JoinBrands Local

JoinBrands Local helps brands:

• Drive awareness inside physical locations
• Create authentic, real-world content
• Work with creators who actually live nearby
• Scale local campaigns without agency complexity
• Turn store visits into reusable marketing assets

It removes friction from local creator marketing and replaces it with structure, speed, and flexibility.

Get Started with JoinBrands Local

JoinBrands Local is now live inside the JoinBrands platform.

For brands:
If you want to turn real-world visits into high-performing creator content, sign up and launch your first local campaign today.

For creators:
If you want paid opportunities to create content inside real locations near you, sign up as a creator and start applying to local campaigns.

JoinBrands makes it simple for brands and creators to connect, collaborate, and create content wherever audiences actually are.