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A social media manager platform is a digital tool designed to help businesses manage their presence across various social media channels. It allows brand owners to schedule posts, track performance, engage with their audience, and analyze metrics. This platform streamlines social media marketing efforts, saving time and resources for brand owners.
According to a study by Statista, 73% of marketers believe that their social media management platform is “somewhat effective” or “very effective” for their business.
This article describes what social media management is, the top 20 social media management platforms such as JoinBrands and goes over what makes a good social media management platform. Lastly, we answer some frequently asked questions (FAQs) about these platforms.
Table of Contents
What is Social Media Management?
Social media management is the process of overseeing a brand’s presence on social media platforms. It’s significant due to its ability to streamline marketing efforts. Billions of users engage on social media. For brand owners, it facilitates scheduling, analysis, and engagement, enhancing promotion and sales strategies.
| Social Media Platform | Number of Users | Suitable for Brands | Dominant Target Audience |
| 2.8 billion | All types of brands | Diverse demographics, but skewing slightly older | |
| 1.4 billion | Visual and lifestyle brands | Primarily younger demographics, especially millennials and Gen Z | |
| 330 million | News, entertainment, and customer service-oriented brands | Broad range, including journalists, professionals, and influencers | |
| 800 million | B2B brands, professional services | Professionals, businesses, job seekers | |
| YouTube | 2 billion | Brands with video content | Wide-ranging, but popular among younger generations |
| TikTok | 1 billion | Brands targeting younger demographics | Predominantly Gen Z, but increasingly diverse |
| 478 million | Brands with visual content, DIY, fashion, and lifestyle | Predominantly female users, with interests in home decor, fashion, and cooking | |
| Snapchat | 306 million | Brands targeting younger demographics, especially for ephemeral content | Primarily younger demographics, particularly Gen Z |
Now, let’s look at the top 20 social media management platforms.
Top 20 Social Media Management Platforms
Buffer
Buffer is a social media management platform that specializes in content scheduling and publishing. It boasts over 75,000 customers worldwide. Buffer primarily caters to a diverse range of influencers, from small businesses to large enterprises. It generates revenue through subscription plans offering advanced features. For brand owners, Buffer simplifies content management and enhances engagement. Brands like Shopify and Trello can collaborate with Buffer to streamline their social media presence and improve audience reach.
Hootsuite
Hootsuite is a comprehensive social media management platform known for its extensive range of features, including scheduling, analytics, and social listening. With over 18 million users, it’s one of the most widely used platforms in the industry. Hootsuite hosts influencers of all types, from individual content creators to multinational corporations. Its revenue model includes subscription plans and enterprise solutions tailored to specific business needs. For brand owners, Hootsuite offers a centralized dashboard for managing multiple social media accounts efficiently. Brands like Coca-Cola and Microsoft benefit from Hootsuite’s robust analytics and collaboration tools to optimize their social media strategies and drive engagement.
Sprout Social
Sprout Social is a social media management platform focusing on engagement, analytics, and customer relationship management. It serves over 25,000 customers worldwide. Sprout Social attracts a wide range of influencers, particularly those emphasizing customer engagement and brand sentiment analysis. Its revenue streams include subscription plans and additional services such as social advertising. Brand owners leverage Sprout Social’s advanced listening and reporting tools to understand their audience better and refine their marketing efforts. Brands like Nike and McDonald’s utilize Sprout Social to monitor brand mentions, engage with customers, and measure campaign performance for actionable insights.
Agorapulse
Agorapulse is a social media management platform specializing in community management, content scheduling, and reporting. It boasts over 17,000 customers globally. Agorapulse caters to influencers seeking simplified social media management with its intuitive interface and robust features. Its revenue model comprises subscription plans based on the number of social profiles and additional services like social media audits. Agorapulse offers brand owners tools for managing social media interactions, analyzing performance metrics, and fostering audience engagement. Brands like Airbnb and Adobe collaborate with Agorapulse to streamline their social media workflows, enhance customer communication, and drive brand awareness and loyalty.
Sendible
Sendible is a social media management platform designed for agencies and small businesses, offering features like content scheduling and client management. It serves over 20,000 customers globally. Sendible attracts influencers focused on client management and collaboration with its agency-friendly tools. Its revenue model includes subscription plans and white-label solutions for agencies. For brand owners, Sendible provides tools for managing client accounts, analyzing performance, and generating reports. Brands like Audi and Marriott can benefit from Sendible’s agency-focused features to efficiently manage multiple client accounts and campaigns, improving client satisfaction and retention.
eClincher
eClincher is a social media management platform known for its simplicity and affordability, offering features such as content scheduling and social inbox management. It caters to over 50,000 users worldwide. eClincher hosts influencers seeking an easy-to-use platform with robust features at a competitive price point. Its revenue model includes subscription plans and add-ons for advanced features. For brand owners, eClincher offers a user-friendly interface for managing social media accounts, engaging with audiences, and monitoring brand mentions. Brands like Glossier and Warby Parker can leverage eClincher’s affordability and ease of use to efficiently manage their social media presence and drive engagement and conversions.
Social Pilot
Social Pilot is a social media management platform specializing in content scheduling, analytics, and team collaboration. It serves over 115,000 businesses and agencies globally. Social Pilot appeals to influencers seeking an affordable solution with team collaboration features. Its revenue model includes subscription plans and white-label solutions for agencies. For brand owners, Social Pilot offers tools for scheduling posts, analyzing performance metrics, and collaborating with team members. Brands like Airbnb and Spotify can utilize Social Pilot’s team collaboration features to streamline their social media workflows, improve efficiency, and enhance brand consistency and communication across teams.
CoSchedule
CoSchedule is a social media management platform integrated with marketing calendars and workflow management. It serves over 30,000 customers worldwide. CoSchedule attracts influencers seeking a comprehensive solution for content planning and collaboration. Its revenue model includes subscription plans and additional services like marketing training. For brand owners, CoSchedule offers features for planning and scheduling social media content, coordinating marketing campaigns, and analyzing performance metrics. Brands like Adobe and HubSpot can leverage CoSchedule’s integrated marketing calendar and workflow management to streamline their marketing efforts, improve team collaboration, and optimize campaign performance.
MavSocial
MavSocial is a social media management platform focused on visual content creation, scheduling, and analytics. It serves over 50,000 users globally. MavSocial caters to influencers emphasizing visual content marketing and e-commerce. Its revenue model includes subscription plans and additional services like social media advertising. For brand owners, MavSocial provides tools for creating and scheduling visually appealing content, analyzing performance data, and managing social media advertising campaigns. Brands like Sephora and Nike can utilize MavSocial’s visual content creation and advertising features to enhance their social media presence, drive engagement, and increase sales and conversions.
Crowdfire
Crowdfire is a social media management platform offering content scheduling, analytics, and audience growth tools. It serves over 19 million users worldwide. Crowdfire attracts influencers seeking to grow their social media following and engage with their audience effectively. Its revenue model includes subscription plans and additional services like social media consulting. For brand owners, Crowdfire offers features for scheduling posts, analyzing audience insights, and growing their following organically. Brands like Starbucks and Adidas can leverage Crowdfire’s audience growth tools to expand their reach, increase brand visibility, and foster deeper connections with their audience.
SocialBee
SocialBee is a social media management platform specializing in content scheduling, recycling, and categorization. It serves over 10,000 customers globally. SocialBee attracts influencers seeking to maintain an active social media presence with evergreen content. Its revenue model includes subscription plans and additional services like content writing. For brand owners, SocialBee offers tools for scheduling posts, organizing content categories, and analyzing performance metrics. Brands like Coca-Cola and McDonald’s can utilize SocialBee’s content recycling and categorization features to maintain a consistent social media presence, maximize content reach, and drive audience engagement.
Post Planner
Post Planner is a social media management platform focusing on content curation, scheduling, and engagement. It serves over 50,000 users worldwide. Post Planner appeals to influencers seeking curated content suggestions and engagement-boosting features. Its revenue model includes subscription plans and additional services like social media training. For brand owners, Post Planner provides tools for discovering and scheduling engaging content, boosting post engagement, and analyzing performance data. Brands like Red Bull and Disney can leverage Post Planner’s content curation and engagement features to enhance their social media presence, increase audience engagement, and build brand loyalty.
Tailwind
Tailwind is a social media management platform specializing in Pinterest and Instagram scheduling, analytics, and content creation. It serves over 200,000 brands and influencers worldwide. Tailwind is particularly popular among influencers focusing on visual content marketing. Its revenue model includes subscription plans and additional services like Pinterest advertising. For brand owners, Tailwind offers features for scheduling posts, analyzing performance data, and creating visually appealing content. Brands like Etsy and Whole Foods can leverage Tailwind’s Pinterest and Instagram scheduling and analytics tools to optimize their visual content strategy, increase brand visibility, and drive website traffic and sales.
Later
Later is a social media management platform specializing in Instagram scheduling, visual content planning, and analytics. It serves over 4 million users worldwide. Later appeals to influencers and brands focusing on Instagram marketing and visual storytelling. Its revenue model includes subscription plans and additional services like Instagram advertising. For brand owners, Later provides tools for scheduling posts, planning visually cohesive feeds, and analyzing engagement metrics. Brands like Glossier and Airbnb can utilize Later’s Instagram scheduling and visual content planning features to maintain a consistent aesthetic, increase audience engagement, and drive conversions.
MeetEdgar
MeetEdgar is a social media management platform offering content recycling, scheduling, and analytics. It serves over 10,000 customers globally. MeetEdgar attracts influencers and brands seeking to maximize the value of their content through automated recycling. Its revenue model includes subscription plans and additional services like social media consulting. For brand owners, MeetEdgar provides tools for recycling evergreen content, scheduling posts across multiple platforms, and analyzing performance data. Brands like Amazon and Nike can leverage MeetEdgar’s content recycling and scheduling features to maintain an active social media presence, increase content visibility, and drive traffic and conversions.
Zoho Social
Zoho Social is a social media management platform offering scheduling, monitoring, and analytics tools. It serves over 15,000 businesses worldwide. Zoho Social attracts influencers and brands looking for an all-in-one solution for managing their social media presence. Its revenue model includes subscription plans and additional services like social media advertising. For brand owners, Zoho Social provides features for scheduling posts, monitoring social media conversations, and analyzing performance metrics. Brands like Dell and Marriott can utilize Zoho Social’s comprehensive suite of tools to streamline their social media workflows, engage with their audience, and measure the effectiveness of their social media campaigns.
Sprinklr
Sprinklr is a social media management platform focusing on enterprise-level businesses, offering features like social listening, publishing, and customer care. It serves over 1,000 enterprise customers worldwide. Sprinklr caters to influencers and brands with large-scale social media operations and complex needs. Its revenue model includes subscription plans and additional services like social media consulting and implementation. For brand owners, Sprinklr provides tools for managing social media across multiple departments, analyzing customer sentiments, and delivering personalized customer experiences. Brands like Microsoft and Nike can leverage Sprinklr’s enterprise-level features to scale their social media efforts, enhance customer engagement, and drive brand loyalty and advocacy.
Oktopost
Oktopost is a social media management platform designed for B2B businesses, offering features like content scheduling, employee advocacy, and lead generation. It serves over 2,000 B2B companies globally. Oktopost attracts influencers and brands targeting professionals and businesses. Its revenue model includes subscription plans and additional services like social media advertising. For brand owners, Oktopost provides tools for scheduling B2B-focused content, empowering employees to share company content, and tracking social media-driven leads. Brands like IBM and Salesforce can utilize Oktopost’s B2B-focused features to enhance their social media presence, generate leads, and drive business growth.
Brandwatch
Brandwatch is a social media management platform specializing in social listening, analytics, and market research. It serves over 2,000 brands and agencies worldwide. Brandwatch attracts influencers and brands seeking deep insights into consumer conversations and trends. Its revenue model includes subscription plans and additional services like custom data analysis. For brand owners, Brandwatch provides tools for monitoring brand mentions, analyzing sentiment, and identifying market trends. Brands like Samsung and Unilever can leverage Brandwatch’s social listening and analytics capabilities to gain valuable insights, inform their marketing strategies, and improve brand perception and reputation.
HubSpot
HubSpot is a comprehensive marketing platform offering social media management tools alongside other marketing automation features. It serves over 114,000 customers in more than 120 countries. HubSpot appeals to influencers and brands looking for an integrated solution for inbound marketing and sales. Its revenue model includes subscription plans and additional services like inbound marketing consulting. For brand owners, HubSpot provides tools for managing social media, generating leads, and nurturing customer relationships. Brands like Spotify and Salesforce can utilize HubSpot’s integrated marketing platform to attract, engage, and delight customers throughout their journey, driving growth and revenue for their business.
Now, let’s look at what features a good social media management platform must have.
What Makes a Good Social Media Management Platform?
A good social media management platform should offer a comprehensive set of features such as content scheduling, publishing, and automation, alongside social media monitoring, engagement, and collaboration tools. Seamless integration with major social media platforms allows centralized management and access to advanced features. Catering to diverse brands, scalable solutions adapt to various industries, ensuring accessibility and relevance. Robust reporting and analytics, including detailed insights and advanced features like sentiment analysis, empower data-driven decision-making and optimize social media strategies for better results.
Features
A good social media management platform should offer a comprehensive set of features to streamline social media marketing efforts. This includes capabilities like content scheduling, publishing, and automation to save time and ensure consistent posting. Features for social media monitoring, engagement, and collaboration are essential for effectively managing interactions with the audience. Additionally, advanced functionalities such as social listening, sentiment analysis, and influencer identification can provide deeper insights and opportunities for brand growth. Overall, a platform with a wide range of features caters to diverse needs and helps optimize social media strategy.
Account Integration
The platform should seamlessly connect with various social media accounts to provide centralized management. This includes major platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more. Integration with multiple accounts allows brands to efficiently manage their presence across different platforms from a single dashboard. Moreover, the ability to connect to business accounts, pages, and profiles ensures access to advanced features like analytics and advertising tools provided by each platform. By supporting a wide range of account types, the platform accommodates diverse brand needs and strategies.
Target Brands
An effective social media management platform should cater to a diverse range of brands, including small businesses, startups, enterprises, and agencies. It should offer scalability to accommodate the needs of growing businesses as well as advanced features for established brands. The platform should be flexible enough to adapt to different industries and niches, from e-commerce and retail to technology and entertainment. By catering to a wide range of brands, the platform ensures accessibility and relevance for businesses of all sizes and industries.
Reporting and Analytics
Comprehensive reporting and analytics tools are crucial for evaluating the performance of social media efforts and making data-driven decisions. The platform should provide detailed insights into key metrics such as engagement, reach, impressions, click-through rates, and conversions. Customizable reports and dashboards allow users to track specific KPIs and metrics relevant to their goals. Advanced analytics features like sentiment analysis, competitor benchmarking, and audience demographics provide deeper insights into audience behavior and preferences. By offering robust reporting and analytics capabilities, the platform empowers brands to optimize their strategies and achieve better results on social media.
Now, let’s look at some frequently asked questions (FAQs).
Frequently Asked Questions (FAQs)
How does a social media manager platform improve efficiency?
It enhances efficiency by consolidating account management, scheduling, and analytics into a single dashboard, eliminating the need to switch between different social media sites.
Can I schedule posts in advance with a social media manager platform?
Yes, you can schedule posts in advance, allowing for consistent content delivery without needing to be online 24/7.
Does a social media manager platform offer analytics?
Indeed, it offers detailed analytics, enabling you to track engagement, reach, and performance metrics across your social media accounts.
Is there a mobile app available for social media manager platforms?
Most platforms provide a mobile app, making it convenient to manage your social media presence on-the-go.
Can multiple team members use the same social media manager platform account?
Yes, team collaboration is facilitated by allowing multiple users to access and manage the same account with varying permission levels.
What is the cost of using a social media manager platform?
The cost varies, with options ranging from free basic plans to premium subscriptions based on features, the number of accounts managed, and additional services.
How does a social media manager platform compare to managing social media manually?
Using a platform is more efficient than manual management, as it saves time, provides analytics insights, and simplifies content scheduling.
Can I respond to comments and messages through a social media manager platform?
Yes, it enables direct interaction with your audience by allowing you to respond to comments and messages from within the platform.
Do social media manager platforms support all social media networks?
Most platforms support popular networks like Facebook, Twitter, Instagram, and LinkedIn, but availability may vary for other networks.
How secure is my data on a social media manager platform?
Data security is a priority, with platforms implementing encryption and compliance measures to protect your information and privacy.
Conclusion
In conclusion, a social media manager platform streamlines the complex process of managing multiple social media accounts by offering a centralized hub for scheduling posts, analyzing performance, and engaging with audiences. These platforms save time and enhance efficiency, making them indispensable tools for marketers and businesses aiming to optimize their social media presence and reach.
