Your Guide to the Synthesia AI Video Maker for Marketers

The Synthesia AI video maker is a game-changer. It's a browser-based platform that lets you create professional-looking videos with incredibly realistic AI avatars and voices, all from a simple text script.

This means you can produce studio-quality content in just a few minutes, without ever needing to touch a camera, hire an actor, or wrestle with complicated editing software.

What Is the Synthesia AI Video Maker?

Imagine having an entire video production studio ready to go inside a single browser tab. That’s the easiest way to think about what the Synthesia AI video maker does.

You feed it a written script, and it transforms that text into a polished video where a lifelike AI avatar speaks your words. It’s essentially a "text-to-video" engine, much like how other AI tools can spit out an essay from a simple prompt.

This kind of tech cuts right through the biggest headaches marketers face with traditional video production. Forget about coordinating shoots, casting actors, or spending weeks in post-production. Now, you can generate a finished video in about the same time it takes you to write a quick email. That's a massive shift for any modern marketing team.

Unlocking Speed and Scalability

For marketers, the real magic here is speed and the ability to scale. Synthesia lets you pump out content at a volume that was pretty much impossible before.

With that kind of efficiency, your team can finally:

• Create Localized Content Effortlessly: Need the same video in five different languages? Just translate the script. Done.
• Personalize Outreach at Scale: Quickly create custom video messages for different customer segments without re-filming anything.
• Streamline Corporate Communications: Develop consistent training and onboarding materials without having to book a studio every time a new hire comes on board.

The platform's explosive growth really tells the story. By 2024, Synthesia's revenue shot up by 45% to hit US$62 million, and it's now used by 60% of Fortune 100 companies. This isn't just some niche tool anymore; it’s fast becoming a standard for enterprise video. We're talking about brands slashing their production time by as much as 62% and scaling up their video strategy like never before.

The numbers don't lie. Synthesia isn't just growing; it's earned the trust of the world's biggest and most demanding companies.

A Complement to Authentic Creator Content

But let's be clear: as powerful as Synthesia is, it’s not designed to replace the raw, genuine feel of user-generated content (UGC). It’s the perfect complement to it.

Think of it this way: a creator campaign on a platform like JoinBrands can build that initial trust and brand awareness. Then, a polished Synthesia video can follow up with a crystal-clear product explainer or a helpful FAQ. You can dig deeper into how using AI for content creation creates these kinds of strategic advantages.

This two-pronged approach builds a seriously effective marketing funnel. You get the best of both worlds—the genuine human connection from creators blended with clear, scalable information from AI. Synthesia is a perfect example of how AI is reshaping creative marketing work, fitting right into the bigger picture of AI in sales and marketing.

Key Features That Empower Marketing Teams

Think of Synthesia as more than just a text-to-video tool. It’s a full-blown production studio designed to give marketing teams a serious edge. The platform’s features all work together to slash production time, letting anyone—from a social media manager to an agency head—create polished, on-brand content in minutes, not weeks.

This level of efficiency is exactly why it’s caught on so quickly. Synthesia is already trusted by over 60,000 customers, and we’re talking big names like Reuters, Microsoft, and Tiffany & Co. They’re using it for everything from internal training modules to massive global marketing campaigns. The growth has been wild, and if you're curious, you can get more details on its market position from in-depth analysis by Contrary Research.

To give you a better sense of how these features directly benefit your marketing efforts, let's break them down.

Synthesia Features for Marketing Impact

This table connects the dots between Synthesia's core functionalities and their real-world marketing applications, showing how each piece of the puzzle helps you build a more effective content machine.

These features aren't just bells and whistles; they're practical tools designed to solve common marketing headaches like budget constraints, tight deadlines, and the need for scalable, high-quality content.

Diverse AI Avatars and Multilingual Voices

One of the platform's biggest game-changers is its massive library of over 240 digital avatars. Forget clunky, robotic figures—these are incredibly realistic presenters who deliver your script with natural mannerisms. It’s like having a professional actor on standby, 24/7, without the cost or scheduling chaos of a real film shoot.

This is a huge win for personalization. You can pick an avatar that genuinely resonates with your target audience, making your message feel more authentic and trustworthy.

But the real magic happens when you pair those avatars with the ability to speak over 140 languages. A team can create one video, translate the script, and instantly have a localized version for dozens of global markets. This used to require separate shoots, actors, and budgets for every single region.

Intuitive Studio and Customization Tools

The entire platform is built around a super simple video studio. Seriously, if you can build a slide deck, you can make a video in Synthesia. The drag-and-drop interface makes it accessible for even the least technical person on your team.

This is where you can really start moving fast:

• Video Templates: Kickstart your project with pre-built templates for common use cases like product demos, social media ads, or company announcements.
• Built-in Media Library: Need a quick B-roll shot or an icon to emphasize a point? Just pull it from the integrated stock library of images, videos, and music.
• Custom Branding: Upload your brand’s logo, fonts, and color palette once, and every video will automatically stay on-brand. No more chasing down hex codes.

These tools are a lifesaver for any brand trying to produce content at scale while keeping everything looking sharp and consistent. It’s also the perfect complement to a creator-driven strategy. If you’re already sourcing authentic videos from creators on a platform like JoinBrands, you can use Synthesia to add polished, branded explainers to your campaigns. This combination is key to figuring out how to scale content creation without losing brand integrity. The workflow is seamless—you get the best of both worlds with raw, authentic UGC and crystal-clear, professionally presented information.

Proven Marketing and E-commerce Use Cases

Features are great, but the real test of any tool is how it solves actual business problems. This is where Synthesia really shines. Brands are using it in some seriously practical ways to drive growth, turning simple scripts into powerful assets that connect with audiences all over the globe. From massive corporations to scrappy e-commerce startups, the applications are proving to be both diverse and incredibly effective.

The tool is a lifesaver for creating clear, informative content that walks customers through their journey. Picture an e-commerce store launching a new product line across Europe. Instead of the logistical nightmare of coordinating expensive, time-consuming video shoots in multiple languages, they can produce a single, high-quality product tutorial. Then, in just minutes, they can localize it into French, German, and Spanish.

This approach can slash production timelines by as much as 95%. Think about that.

Scaling Personalized Outreach and Training

Personalization is another area where Synthesia completely changes the game, especially in sales and B2B marketing. Sales teams can whip up customized video pitches for key accounts, using an AI avatar to address a prospect by name and speak directly to their specific challenges. It adds a much-needed human touch to digital outreach, boosting engagement and reply rates without anyone having to spend hours recording individual videos.

Corporate training is easily one of its most popular uses. Let's say a global retail brand needs to train thousands of employees on a new inventory system.

• The Problem: Distributing standardized, easy-to-follow training materials across hundreds of stores and multiple languages is a logistical headache.
• The Synthesia Solution: The company creates a series of short, engaging training modules using a consistent AI avatar and a branded template.
• The Outcome: Every single employee gets the same high-quality instruction. Better yet, the content can be updated instantly whenever a process changes.

This is a perfect example of how the platform helps maintain brand consistency and professionalism, no matter how big you get.

Bridging the Gap Between UGC and Polished Content

It's critical to understand that AI-generated video doesn't replace authentic user-generated content (UGC); it's the perfect partner for it. A winning strategy often uses creator content for top-of-funnel awareness and then deploys Synthesia for mid-funnel education.

For instance, after a creator shows your product in a real-world setting, a polished AI video can follow up with a detailed feature explanation or a quick FAQ segment. This creates a clear path for customers who want to learn more about creating product videos that actually convert.

This hybrid approach ensures you capture both the emotional appeal of authentic content and the logical clarity of a professional explainer. It allows you to build a comprehensive library of video assets that serve different purposes at every stage of the customer journey.

To really get the most out of AI-generated content, think about how Synthesia fits into a broader modern video content marketing strategy. By integrating AI tools thoughtfully, you can produce a higher volume of targeted, effective content that supports your bigger marketing goals and drives real, measurable results.

Weaving Synthesia into Your Marketing Workflow

Here’s the thing: Synthesia isn’t meant to live on an island. It’s a production powerhouse, but it works best when it’s playing on a team with your other content efforts. The smartest move isn't to ditch authentic creator content for AI. It's about building a hybrid strategy where AI video makes your user-generated content (UGC) work even harder.

This one-two punch creates a much smoother path for your customers. You grab their attention with the raw, real-life vibe of creator content, building that initial trust. Then, you follow up with the polished clarity of an AI video to seal the deal and drive them toward a purchase. It's a classic combo: you're hitting both the emotional and logical buttons.

You can see this focus on professional, easy-to-create video right on Synthesia's homepage.

The whole interface is designed to make turning a simple script into a studio-quality video feel effortless, which is exactly why it’s so valuable in a modern marketing workflow.

The Powerhouse Hybrid Workflow

Let's paint a picture. Imagine a creator from a platform like JoinBrands showing off your product in their home. That UGC gold is perfect for the top of your funnel—it feels genuine, screams social proof, and stops the scroll on TikTok and Instagram. It answers the big question on a potential customer's mind: "How would this actually fit into my life?"

But what happens next? Once their interest is piqued by that real-world video, they start digging for details. They’re in the consideration phase, and they need facts. This is where you hand the baton to the Synthesia AI video maker.

This is the perfect moment to deploy a Synthesia video. You can roll out a crystal-clear product explainer that breaks down the specs, an FAQ video that tackles common questions, or a quick tutorial showing them exactly how to get started.

This two-step approach is so effective because you’re matching the content style to the customer’s mindset at each stage.

• Top-of-Funnel (Awareness): A creator's authentic video forges an emotional link and sparks initial curiosity. It’s like a recommendation from a friend—relatable and trustworthy.
• Mid-Funnel (Consideration): A slick Synthesia video delivers the logical, detailed info they need to feel confident about buying. It's professional, educational, and always on-brand.

Getting the Most Out of Your Campaign ROI

By weaving Synthesia into your strategy this way, you create a marketing machine where every piece of content has a clear job. The creator’s authenticity builds the trust you can't buy, while the AI video provides the clarity that gets people to click "add to cart."

This approach lets you squeeze so much more value out of every single creator campaign. Instead of asking UGC to do all the heavy lifting, you’re backing it up with a whole library of high-quality assets that answer questions and knock down purchase barriers. The result? A more informed customer, a faster path to purchase, and a much healthier return on your marketing spend.

Creating Your First Video with Synthesia

Diving into a new tool can feel like a chore, but getting started with the Synthesia AI video maker is refreshingly simple. Honestly, it feels more like putting together a PowerPoint presentation than wrestling with traditional video editing software. They’ve really stripped away the usual technical headaches, making it possible to go from a script to a polished video in just a few minutes.

Even if you have zero video experience, you can jump right in. We'll walk through the five main stages to get your first video out the door.

Step 1: Pick Your Avatar and Template

First things first, you need to choose who will be "on camera." Synthesia gives you a massive library of over 240 realistic AI avatars. You can pick a presenter that really fits your brand’s vibe and connects with the audience you're trying to reach.

Once you have your presenter, you’ll pick a video template. Think of these as pre-built layouts that save you a ton of time. They’ve got designs for everything from product demos to training videos, giving you a professional-looking structure right from the start.

Step 2: Write or Import Your Script

With the visual foundation set, it’s time to give your avatar something to say. You can type your script directly into the editor or just paste it in. This text is what the AI will speak, so aim for a clear, conversational tone to make the delivery feel natural.

Here's a pro tip: punctuation is your friend. Using commas and periods correctly tells the AI where to pause, making the narration sound way more human. I've found that breaking longer sentences into shorter, punchier ones also creates a much better rhythm.

Step 3: Add Your Branding and Visuals

Now for the fun part—making the video truly yours. This is where you upload your logo, plug in your brand colors, and select your fonts. It’s a simple way to make sure every video you create looks consistent and reinforces who you are.

You can also sprinkle in other visuals to bring your script to life. Synthesia has a built-in media library full of stock images, video clips, icons, and music. Just drag and drop whatever you need onto the timeline to add some visual flair and keep your viewers hooked.

Step 4: Generate and Check Your Video

Got your script and visuals locked in? Perfect. All that's left is to hit the "Generate" button. Synthesia’s AI engine takes over from here, animating the avatar, syncing the lip movements to your script, and blending all your visual elements together.

The whole process usually wraps up in a few minutes. Once it’s done, you get a full preview to make sure everything looks and sounds exactly how you want it before you finalize it.

Step 5: Share Your Masterpiece

After a quick final check, your video is good to go. You can download the finished MP4 file and upload it straight to your social channels, website, or wherever else you need it. Synthesia also gives you options to embed the video or share it with a public link, so you have plenty of flexibility for getting your new content out into the world.

Weighing The Pros, Cons, And Pricing

Alright, let's get down to the brass tacks. Before you jump into any new tool, you need a clear-eyed look at what it does well, where it falls short, and what it’s going to cost you. Synthesia is a game-changer for a lot of marketers, but it’s not a magic wand. Understanding the trade-offs is key.

The biggest win here is pure, unadulterated speed. We're talking about slashing video production time by as much as 95%. That's not a typo. This insane efficiency means massive cost savings and the ability to pump out content at a scale that was just a pipe dream with traditional methods.

The Good vs. The Not-Quite-There-Yet

So, where does Synthesia shine and where should you be cautious? The AI avatars are shockingly realistic, but let's be honest—they're not going to win an Oscar for dramatic performance. They haven't quite mastered the full range of subtle human emotion you'd need for a heart-wrenching story.

But for clear, professional, and direct communication? They're fantastic. Think explainer videos, employee onboarding, or product tutorials. That's their sweet spot.

For marketers, this all comes down to using AI video smartly and ethically. Avatars are brilliant for scalable, informational content where clarity is king. But trying to pass one off as a real person for a customer testimonial? That’s a fast track to eroding your audience’s trust.

This is a huge point. Synthesia is built for professional communication, not for tricking people. They have strict content policies to make sure it stays that way, and using it responsibly is non-negotiable.

So how does this stack up against the old way of doing things? Let’s break it down.

Synthesia vs Traditional Video Production

The takeaway is pretty clear: for speed, scale, and cost-efficiency, AI is in a league of its own. But for content that needs that deep, authentic human connection, nothing beats the real thing.

A Look at Synthesia Pricing

Synthesia keeps its pricing straightforward, with tiers built for everyone from solo creators dipping their toes in the water to massive corporate teams. The main difference between plans is the amount of video you can generate and the features you get access to.

Here’s a quick rundown:

• Free Plan: This is your no-risk entry point. You get up to 36 minutes of video per year without ever pulling out your credit card. It’s the perfect way to kick the tires and see if it works for you.
• Paid Plans: Starting at just $29 per month, the paid options open up a ton more features, a better selection of premium avatars, and way more video creation time. This is the go-to for most small businesses and marketing teams.
• Enterprise Plans: If you're running a large-scale operation, the custom enterprise plans are where it's at. You get perks like creating a custom AI avatar of yourself or a team member, top-tier security compliance (SOC 2), and a dedicated support team.

Honestly, choosing a plan is all about your content needs. How many videos do you plan to make? Do you need custom branding? Start with the free plan and get a feel for how the Synthesia AI video maker can slot into your workflow. You’ve got nothing to lose.

Got Questions About Synthesia? We’ve Got Answers.

Jumping into any new tool brings up a few questions. As you think about adding Synthesia's AI video maker to your marketing stack, you're probably wondering about a few key things. Let's clear up the most common questions marketers have.

Can I Use My Own Voice and Face?

Absolutely. Synthesia has some pretty advanced features that let you create a custom AI avatar of yourself and even clone your own voice.

This is a game-changer for maintaining brand personality, especially for things like C-level announcements or tutorials led by your in-house experts. Just know that it involves a one-time setup to create a high-quality digital version of you, and this option is typically part of their enterprise-level plans.

How Realistic Do the Avatars Look and Sound?

Honestly, Synthesia is at the top of the food chain when it comes to realistic AI avatars. They nail the natural-sounding voices and subtle, lifelike movements better than most. The tech is seriously impressive and gets better all the time.

A pro tip for getting the best results: write your scripts like you're talking to a real person. A conversational tone helps the AI deliver a much more natural performance. While the emotional range is still a work in progress, the output is more than professional enough for polished, informative videos.

A Quick Word on Ethics
For marketers, being upfront is always the best move. Use AI avatars for scalable content like product explainers or company-wide announcements. Steer clear of using them for things like customer testimonials, where genuine human authenticity is what builds real trust.

Is Synthesia Actually the Best AI Video Tool Out There?

In a crowded field, Synthesia definitely holds its own for a few big reasons. Its major strengths are the incredible quality of its realistic avatars, massive language support (over 140 languages), and a serious focus on enterprise-level security and collaboration features.

Sure, other tools exist, but many of them are built for more creative or artsy video projects. Synthesia is laser-focused on professional business use cases. Backed by security compliance like SOC 2, it’s become the go-to for corporate training, sales enablement, and marketing teams who can't compromise on polish and data security.

Ready to pair the power of AI-generated video with authentic creator content? JoinBrands makes it incredibly simple to find creators who build genuine trust for your brand, while Synthesia delivers the polished, professional information that closes the deal. Discover how our all-in-one platform can amplify your social presence.