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TikTok GMV Max puts automation in the driver’s seat of your TikTok Shop to turbocharge conversions and ROI. It’s straightforward—effortlessly set up and rotate ads to boost sales and returns. Watch results roll in within a day and take your online game to the next level.
TikTok GMV Max is an automation tool that’s fine-tuned to maximize your gross merchandise value (GMV). GMV Max takes the reins on your TikTok Shop, picking the best products, assets, and placements to enhance conversions and ROI.
What sets it apart? Pure simplicity.
Each ad dollar you spend gets more because GMV Max handles everything. That means you can:
- Leap out of the gate on TikTok, showing off your products using videos or cards on feeds and search results.
- Setting up and swapping out ads easily—you can pick your designs and tweak your audience, all to boost sales and returns.
- And for those who love tracking, start seeing your sales results in a day, even for items you didn’t directly push.
GMV Max transforms your TikTok game by letting your content amp up both ads and everyday posts. It’s more than just finding spots for ads; it’s about lifting your whole online vibe, from team-ups to natural shares.
Table of Contents
TikTok for Business
In the sales and marketing world, TikTok reigns supreme, with 69% of brands using it to reach audiences, outpacing Instagram at 47%, YouTube at 33%, and Facebook at 28%.
Launched as Douyin in China in 2017, TikTok truly took off in 2020, with 313.5 million downloads in one quarter alone. Fast forward to 2023, and TikTok boasts around 1.9 billion users globally, a massive 40% growth since 2021.
TikTok didn’t just hit it big by chance. It came along at just the right time, hitting three key trends almost as soon as they burst onto the scene:
The pivot to user-generated content
These days, it’s about getting users involved in creating content, not just influencers pushing products. This new way has left old-school sales tactics in the dust. A whopping 56% of marketers are all in on this, while only 23% are clinging to traditional methods. TikTok fits like a glove here, thanks to its quirky, raw vibe that totally clicks with Gen Z’s love for what’s real and relatable.
Short videos taking over
Short TikTok videos are a big hit with the younger crowd because they’re snappy and fun. Unlike those boring long ads, these quick clips grab attention in no time. That’s why almost 40% of marketers think these lightning-fast videos do a way better job at catching eyes and boosting engagement than longer videos or detailed infographics.
Small influencers making big waves
Forget follower count—it’s all about being relatable and authentic these days. That’s why nano- and micro-influencers are all the rage, accounting for 70% of the influencer marketing scene, with the remaining 30% shared by macro-influencers (17%) and celebrities (13%).
TikTok is only getting bigger; it’s predicted to hit 2.35 billion users by 2029. It’s clear TikTok is redefining the constantly shifting online landscape. As short videos keep trending, marketers are flocking to TikTok to connect with audiences on the go. You should, too.
A Simple Guide to TikTok Ads
TikTok is a marketer’s paradise, offering a variety of ad types for crafting the ideal campaign. Here’s a quick rundown to get you started:
TopView Ads
TopView Ads greet users with an exciting full-screen experience as soon as they open the app, sound included. They’re perfect for spotlighting a new product or your brand because they capture attention when users are most engaged.
Branded Mission
Branded Mission is about partnering with TikTok creators to craft authentic content that reflects your brand. You can pick your favorite creators’ videos and amplify them to reach a broader audience, enhancing your brand’s reach and impact.
Branded Effect
Branded Effects are all about fun! They encourage users to engage with your brand by using special filters and effects in their own videos. It’s an engaging and playful strategy to boost brand recognition and interaction.
TikTok Spark Ads
Spark Ads lets your existing posts reach new heights by “sparking” them into an ad—linking ad success to the original post’s performance while building trust in your brand. The only drawback is that you can’t edit the original post, but at least it’s more authentic that way!
TikTok Video Ads (In-Feed )
In-feed video ads slide seamlessly into TikTok’s flow, just like regular videos but with “Shop Now” buttons. They’re a clever, cost-effective choice for anyone new to TikTok ads. Sure, they’re skippable, but at nine to 15 seconds, they’re ideal for steering TikTok users to your website, where they can spend more time getting to know your brand.
Product GMV Max Ads
In-feed video ads slide seamlessly into TikTok’s flow, just like regular videos but with “Shop Now” buttons. They’re a clever, cost-effective choice for anyone new to TikTok ads. Sure, they’re skippable, but at nine to 15 seconds, they’re ideal for steering TikTok users to your website, where they can spend more time getting to know your brand.
TikTok Promote
Use TikTok Promote to boost your or others’ posts so they appear more in people’s feeds. It’s a go-to for brands aiming to get more visibility and grow their organic reach.
TikTok Carousel Ads
These ads showcase 2 to 35 images, giving you room to explore what you’re offering. They drive interest and action by telling a compelling visual story.
Playable Ads
Playable ads let users try an app or game before downloading. They’re huge for boosting clicks and conversions in the gaming world.
LIVE Shopping Ads
With LIVE Shopping ads, folks can snag products right during TikTok Live streams. It’s a fantastic way to get people chatting and clicking when launching new goodies or hosting big sales.
TikTok Image Ads
Image ads on TikTok are all about that one perfect picture to grab attention. They’re simple yet effective, popping up in just the right places for maximum impact.
Smart+ Ads
TikTok’s Smart+ Ads platform harnesses advanced AI technology to deliver end-to-end campaign automation, comparable to Google’s PerformanceMax solution. This comprehensive advertising tool optimizes campaigns across various business objectives – driving website visits, boosting app downloads, maximizing conversions, and capturing qualified leads.
Dynamic Showcase Ads ( DSA)
TikTok’s Dynamic Showcase Ads create personalized advertising experiences by combining real-time user behavior data with machine learning algorithms. These ads automatically customize product recommendations based on how users have previously engaged with items across their shopping journey. This is great way for advertising campaigns.
App Retargeting
App retargeting is your go-to for keeping in touch with users who have your app. It’s all about encouraging more interaction and keeping your brand top-of-mind, nudging for better ad returns.
Key Differences:
Format-Specific Features
- In-Feed Video Ads
Appears natively within user feed
Duration: 9-15 seconds
Includes “Shop Now” call-to-action buttons
- Skippable format
Cost-effective entry point for new advertisers
Primary goal: Website traffic generation
Natural integration with regular TikTok content
Product GMV Max Ads
- Similar to In-Feed video format
- Optimized for maximum Gross Merchandise Value
- Includes direct purchase functionality
- Seamless integration with product catalogs
- Focus on driving immediate sales
- Best suited for eCommerce businesses
TikTok Promote
- Boosting tool for existing content
- Enhances organic post reach
- Simpler setup than traditional ad campaigns
- Targets existing audience expansion
- Works with both original and shared content
- Cost-effective brand awareness tool
Carousel Ads
- Supports 2-35 image slides
- Strong visual storytelling capabilities
- Multiple product showcase opportunity
- Ideal for detailed product catalogs
- Interactive swipeable format
- Better for comprehensive product exploration
Playable Ads
- Interactive demo experience
- Pre-download app/game testing
- High engagement format
- Specifically designed for gaming industry
- Strong conversion potential
- User experience validation tool
LIVE Shopping Ads
- Real-time purchase capabilities
- Integration with live streaming
- Direct sales during broadcasts
- Interactive audience engagement
- Ideal for product launches and sales events
- Combines entertainment with commerce
Image Ads
- Single static image format
- Simplified creative requirements
- Quick to produce and deploy
- Strategic placement in feed
- Cost-effective option
- Focus on visual impact
Smart+ Ads
- AI-powered campaign management
- Automated optimization
- Multiple objective support
- Similar to Google PerformanceMax
- Comprehensive performance tracking
- Enhanced ROAS potential
Dynamic Showcase Ads (DSA)
- Personalized product recommendations
- Real-time data utilization
- Machine learning optimization
- Based on user interaction history
- Automated creative customization
- Enhanced conversion focus
Key Differentiating Factors
User Engagement Level
- Highest: LIVE Shopping Ads, Playable Ads
- Medium: In-Feed Video, Carousel Ads
- Lower: Image Ads, Dynamic Showcase Ads
Production Complexity
- High: LIVE Shopping Ads, Video Ads
- Medium: Carousel Ads, Playable Ads
- Low: Image Ads, Promote
A step-by-step guide on how to set up a GMV Max campaign
Getting your GMV Max campaign rolling is a breeze:
- Head over to the Seller Center and find the Shop Ads section. Hit the Create GMV Max ads tab. This gets you a campaign in your main ad account, but you can switch accounts anytime without messing up anything. Click on the Promote Products part.
- You can also use TikTok Ads Manager. Simply click GMV Max at the top of your dashboard, then tap Create campaign. Pick the TikTok Shop linked to your Primary Ad Account that you wish to promote.
- Pick the products you want GMV Max to boost. You can choose to promote everything from your TikTok Store with the switch or add items one at a time using the tab in the upper-right corner. Just remember, you’ll need to pause any active Video Shopping Ads for those items, as well as GMV Max campaigns for them in all your ad accounts. Product Shopping ads will wait automatically once GMV Max kicks in.
- Head down to the Optimization spot to set your ROI goal. GMV Max has a suggestion for you, but you can put in your own goal if you like.
- Next, check out the Budget section. You’ll see a recommended budget, but feel free to adjust it to your liking.
- Then, there’s the Schedule section, where you pick your start and end dates for the campaign.
- Once you’re happy with everything, hit Publish to kickstart your GMV Max campaign.
How to measure the performance of GMV Max campaigns
Want to see how your GMV Max campaigns are doing? Just pop over to the GMV Max dashboard in Seller Center or TikTok Ads Manager.
Here’s the easy step-by-step:
- Go to Seller Center and click on the Marketing tab, then Shop Ads.
- Select your campaign and hit view details.
- You’ll get a neat summary with cost, orders, cost per order, gross revenue, and ROI metrics.
If you’re curious about specific product performance, check the Products and Creatives report section. Click View Creatives next to each product for a detailed look at how your videos and images are performing.
Optimizing Your GMV Max Campaigns
Watch your budget and tweak it as needed. Spot a campaign doing well? Boost that budget for more exposure!- Keep tabs on your ROI and adjust your goal as you go. This helps you see if your campaign is racking up profits and lets you make changes if they’re needed.
- Grab attention with stunning images and videos in your ads to deliver a powerful message.
- Retarget to reach those who’ve already shown interest in what you’re offering.
- Experiment with different targeting options to zero in on the perfect audience for your products.
What you need to know before launching GMV Max campaigns
The ads GMV Max will use will come from:
- TikTok official account connected to your shop
- TikTok business account connected to your shop
- Authorized TikTok account connected to your Seller Center
- Authorized Spark Ads posts in the ad account running your Product GMV Max campaign
You’ll have to grant permissions for each account you want to use before making the videos available for GMV Max to use. Here’s how:
- Post videos with a product anchor link
- You can also link up more TikTok profiles to your shop in the Seller Center by ensuring those profiles have videos with product links.
- Add Spark ads with product links to your Creative Library in the ad account. Partnering with Join Brands gives you Spark Codes from all creator content automatically, so no worries there!
That’s just the start. To really succeed with GMV Max, keep a strong presence on TikTok Shop. Focus on products that sell fast, affiliate content that stands out, and building up a solid organic following. That’s when GMV Max really shows what it can do.
Growing your TikTok Shop with GMV Max
Key takeaways
- Stay authentic: On TikTok, authenticity outshines perfection.
- Collaborate with micro-influencers: That’s where genuine, enduring connections are made.
- Focus on the big picture: Let GMV Max manage ads, reach audiences, and drive sales so you can focus on your business.
- Maximize ROI: Leverage GMV Max’s smart algorithms to adapt campaigns on the fly.
- Manage budgets wisely: Flexible budget options let you control spending to meet your goals.
- Promote strategically: Use GMV Max to feature key products or your entire store, evolving your ad strategy as you go.
Connect with Join Brands for the best influencers and creators
Ready to elevate your TikTok shop with GMV Max? You’ll need an awesome lineup of content, videos, and influencers, and that’s exactly where Join Brands steps in.
That’s where Join Brands comes in. They link you with top-tier TikTok creators who know how to spotlight your products. This collaboration opens up a world of creators eager to boost your brand and send sales soaring.
It’s super easy: just post a job, select
