Running successful TikTok campaigns has never been about finding creators.
It has been about knowing which creator content actually performs and acting on that data fast enough to scale it.
Today, that gap closes.
JoinBrands is now fully integrated with TikTok One (TTO), making us one of the first creator marketing platforms to connect TikTok One directly into our API. This update brings TikTok-verified, creator-level performance data directly into JoinBrands, where brands already plan, launch, and scale creator campaigns.
This fundamentally changes how brands measure, select, and scale TikTok creator content.
Table of Contents
The Problem Brands Have Faced on TikTok
For years, brands running creator campaigns on TikTok have dealt with the same issues:
- Performance data scattered across platforms
- Limited visibility into creator-level results
- Guesswork around which videos deserve paid amplification
- Delays caused by chasing Spark-ready content
- Decisions based on surface metrics instead of real engagement and retention
The result is slower optimization, wasted ad spend, and missed opportunities to scale winning creative.
TikTok One inside JoinBrands eliminates these problems by bringing official TikTok analytics directly into the workflow.
What TikTok One Unlocks Inside JoinBrands
When you launch TikTok creator campaigns through JoinBrands, you now gain access to creator-level and video-level performance data pulled directly from TikTok, including:
Performance Metrics
- Paid versus organic views
- Impressions
- Likes, comments, and shares
- Engagement rate
- Clear visibility into which videos generate the strongest engagement
View Quality and Retention
- 2-second and 6-second views to evaluate early attention
- Video retention tracking over time to understand where viewers drop off
Audience Insights
- Audience interests
- Gender distribution
- Age ranges
Device Data
- Device breakdowns to understand how audiences consume your content
This level of insight allows brands to identify winning creative based on actual TikTok performance data, not assumptions.
From Organic Performance to Paid Scale, Without Friction
TikTok One does more than surface analytics.
It allows brands to select top-performing creator videos and seamlessly promote them into paid ads through TikTok’s advertising ecosystem.
This means:
- No guessing which videos should be promoted
- No time lost hunting for Spark-ready content
- No ad budget wasted on unproven creative
Brands can now scale content that has already demonstrated organic traction, turning high-performing creator videos into paid ads with confidence.
JoinBrands’ Commitment to Performance-Driven Creator Marketing
Being one of the first platforms to integrate TikTok One directly into our API reflects JoinBrands’ core focus: helping brands scale creator marketing with clarity, speed, and confidence.
Creator campaigns should not rely on fragmented tools or delayed insights. They should be built on real data, accessible in one place, and actionable in real time.
This update brings us one step closer to that standard.
How to Get Started
To start using TikTok One inside JoinBrands:
- Launch your TikTok video campaigns in JoinBrands
- Access TikTok One analytics directly inside your campaign dashboard
- Boost high engagement videos with spark ads
- Grow your brand with unlimited potential
