How Bare Babe unified UGC across every channel they sell on
A beauty brand pulled fragmented creator work into one pipeline - and gained end-to-end control of both creative and cost.
Fragmented tools
per-channel workflows
One pipeline
end-to-end control
4 channels
TikTok Shop · TikTok · Amazon · IG
More
engagement on social
Better
Amazon listings
Two campaigns
both rated 10/10 internally
Every channel needed different creative - and different tools
Bare Babe sells across TikTok Shop, TikTok, Amazon, and Instagram. Their previous UGC and influencer tools were built for single-channel workflows, which meant duplicated effort, inconsistent creator quality, and limited say over which creators represented the brand.
They needed one pipeline that ran across every channel they sell on, with control over creator selection and content direction.
Three moves to consolidate creator work
- ( 01 )
Sourced across every channel from one workflow
JoinBrands became a single source for UGC and influencer content across TikTok Shop, TikTok, Amazon, and Instagram - no more parallel per-channel tools.
- ( 02 )
Kept creator selection in-house
The team took granular control of which creators worked on each campaign, matching creator style to the specific product and channel rather than accepting platform-picked matches.
- ( 03 )
Ran a Social Blast to de-risk the second campaign
The lower-friction Social Blast format let the team validate a new product angle without committing to a full campaign spend upfront.
We can run any platform we want and with much more control over the content and creators. More credibility as a brand, more views and engagement, better-looking Amazon listings.
Example videos from the campaign
A sample of the JoinBrands creator content Bare Babe ran across TikTok Shop, TikTok, Amazon, and Instagram. Swap each placeholder for a TikTok, Instagram, or YouTube embed - or an MP4.
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