JoinBrands Case Study · Bloom Nutrition

700 videos in 10 days, 20M impressions, and a dominant Prime Day

How Bloom Nutrition compressed a $500K-$1M creator campaign into a $100K, 10-day sprint - and turned it into the year's biggest sales event.

$100K

creator spend

20M

impressions delivered

700
TikTok videos in 10 days
~$143
per video (all-in)
20M
total impressions
Prime Day
category dominance

Creator holding a Bloom Nutrition tub in a kitchen

The challenge

Prime Day was 10 days away. The traditional playbook needed months.

Bloom Nutrition needed to build massive awareness leading up to Amazon Prime Day - but the traditional influencer playbook meant weeks of contract negotiations to line up even a handful of creators, at a cost that would run into hundreds of thousands of dollars.

To dominate Prime Day, the team needed authentic UGC at a scale and speed that the traditional model simply couldn't deliver.

The strategy

Five moves that turned 10 days into 700 videos

( 01 )
Skipped contract negotiations entirely
JoinBrands' pre-vetted creator network activated on day one. No individual contracts, no back-and-forth - creators applied, were approved, and started producing inside the platform.
( 02 )
Ran 700 creators in parallel, not in sequence
Separate campaigns per Bloom product, creators spanning demographics and follower counts, all working simultaneously against a shared Prime Day brief.
( 03 )
Made creators buy first for authenticity
Every creator purchased Bloom products directly before filming - so every video reflected a genuine product experience, not a scripted read.
( 04 )
Approved through the platform, not the inbox
Built-in review kept brand standards intact without slowing production. Creators shipped multiple takes and angles; the team picked winners inside JoinBrands.
( 05 )
Amplified the top performers with $15-20K in paid
Winners from the organic drop were boosted with a modest paid layer - turning the initial content sprint into 20 million impressions and Prime Day category dominance.

10 days, 700 videos, 20 million impressions

For approximately $143 per video (including platform fees), Bloom received unlimited-use content rights and hit 20 million impressions - delivering both immediate Prime Day impact and a long-term content library for future campaigns.

Creator presenting Bloom Nutrition products to camera

700 videos
delivered inside the 10-day window
~$143 / video
all-in cost, including platform fees
$500K-$1M
estimated cost via traditional creator outreach
20M impressions
from organic drop plus $15-20K paid amplification
Prime Day
category dominance during a critical sales window
Unlimited rights
content library owned outright for future campaigns

Bloom Nutrition products arranged on a counter

For approximately $143 per video - including platform fees - Bloom received unlimited-use content rights and achieved 20 million impressions, delivering both immediate Prime Day impact and a long-term content library.
Bloom Nutrition × JoinBrands · Prime Day Case Study

Example videos from the campaign

A sample of the JoinBrands creator content Bloom Nutrition used during their 10-day Prime Day sprint. Swap each placeholder for a TikTok, Instagram, or YouTube embed - or an MP4.