2,000+ creators sent to Target stores nationwide - with #GoliAtTarget
How Goli used JoinBrands' fully managed service to run an in-store creator activation at national scale - then repeated the model across additional retailers.
1 brand
national campaign
2,000+ creators
local · every market
2,000+
creators activated in Target stores
Nationwide
local coverage in every market
#GoliAtTarget
unified social proof hashtag
Multi-retailer
model scaled beyond Target
An in-store creator activation at national scale - and the sourcing problem that comes with it
Goli wanted creators inside Target stores across the country - filming with the aisle, the endcap, the shelf display in the background - to drive social proof for Ashwagandha Gummies at a national retail moment.
The problem was scale. Running an in-store activation this big means finding trusted, on-brand creators in every market at once. Recruiting locally, one metro at a time, was slow, expensive, and inconsistent - and no traditional agency had a bench big enough to cover the country.
Five moves that made a national in-store activation possible
- ( 01 )
Tapped the full national creator network
JoinBrands' creator network already spans every metro Target operates in - so instead of recruiting locally, Goli tapped one network and let geographic coverage happen automatically.
- ( 02 )
Let creators self-select their Target store
Rather than assigning locations, JoinBrands let creators pick the Target most convenient to them. The result: 2,000+ creators, spread naturally across the country, with visits that fit their actual routines.
- ( 03 )
Unified everything under #GoliAtTarget
A single campaign hashtag turned a distributed activation into a single social-proof stream - search #GoliAtTarget and see hundreds of authentic in-store moments across the country.
- ( 04 )
Ran as a fully managed service
Goli didn't manage 2,000 creator relationships. JoinBrands' fully managed service ran briefing, approval, payout, and compliance - the Goli team stayed focused on the retail moment itself.
- ( 05 )
Scaled the same model to additional retailers and activations
Once the Target playbook proved itself, Goli extended the same JoinBrands model to additional retailers and further in-store activations - turning a one-off launch into a repeatable retail-marketing engine.
A national in-store activation that scaled - and became repeatable
Goli turned a challenging national retail moment into a distributed creator campaign that reached every market Target operates in, produced hundreds of hours of authentic in-store content, and gave the brand a repeatable model to run every time it launched with a new retailer.
2,000+ creators
activated inside Target stores nationwide
Local coverage
reached every market Target operates in
#GoliAtTarget
consolidated social proof across a distributed campaign
Gummies
Ashwagandha Gummies - hero product amplified in-store and on-shelf
Multi-retailer
same JoinBrands model rolled to additional retailers
Fully managed
Goli's team stayed on the retail moment, not creator ops
The hard part of a national in-store activation isn't the idea - it's finding trusted local creators in every market at once. JoinBrands' network solved that in a single campaign, and the fully managed service meant we didn't have to build the ops to run it.
Example videos from the campaign
A sample of the #GoliAtTarget creator content - in-store, on-shelf, with the retailer partner front and center. Swap each placeholder for a TikTok, Instagram, or YouTube embed - or an MP4.
Run creator campaigns at any location - nationwide
The same JoinBrands model powers in-store retail activations, restaurant campaigns, hotel content, and Airbnb creator visits. For major consumer brands that need to scale without bogging down their team, book a walkthrough of the fully managed service.