One creator workflow for a multi-brand CPG portfolio
Growve ran multiple brand voices, SKUs, and channels through a patchwork of tools. JoinBrands replaced it with one pipeline.
Scattered tools
brief · source · approve · pay
One workflow
end-to-end
Quicker
campaign launches
More variants
tested per campaign
Consistent
creator quality across brands
Multi-brand
one workflow, many brands
Multi-brand meant multi-tool - and multi-cost
Managing UGC and influencer programs across a CPG portfolio meant briefing in one tool, sourcing in another, approving in a third, and paying in a fourth - for each brand.
Brand voice consistency suffered, launches were slow, and every additional brand made the operational burden compound.
Three moves to consolidate the portfolio
- ( 01 )
One workflow, many brands
JoinBrands became the single pipeline for briefing, sourcing, approval, and delivery - for every brand in the portfolio.
- ( 02 )
Reused proven creators across brands
A consistent creator pool meant the team could pull working creators onto multiple brands while keeping each brand voice distinct through the brief.
- ( 03 )
Standardized the "on-brand" bar per brand
One approval workflow made it easier to codify what "on-brand" looks like for each brand - and reject variants that didn't hit the mark.
The interface is easy to navigate, and the process from briefing to content delivery feels more organized compared to platforms where everything feels scattered or overly manual.
Example videos from the campaign
A sample of the JoinBrands creator content Growve ran across their portfolio brands. Swap each placeholder for a TikTok, Instagram, or YouTube embed - or an MP4.
One workflow for every brand in your portfolio
Book a walkthrough tailored to your brand - or sign up and start your first campaign in minutes.