How SweatWear turned UGC into Facebook ad wins
An activewear brand used JoinBrands to refresh paid Facebook creative on a faster cycle - and saw traffic and sales follow.
Stale rotation
rising CPAs
Fresh UGC
more traffic + sales
Better
Facebook ad creative
↑ Traffic
reported lift from FB ads
↑ Sales
attributable to new creative
Two campaigns
both rated 10/10 internally
Paid Facebook lives and dies on creative
SweatWear runs paid Facebook as a core acquisition channel. Their creative rotation was going stale, driving up CPAs and dragging CTRs down.
Refreshing manually meant either sourcing creators one at a time or leaning on the same handful of repeat contributors - neither could keep pace with what the algorithm needed.
Three moves that put JoinBrands UGC in the ad feed
- ( 01 )
Deepened the creator pool
JoinBrands widened SweatWear's bench beyond the same handful of repeat contributors - introducing new styles and voices into the ad feed.
- ( 02 )
Shortened the refresh cycle
The team started shipping new UGC into the ad rotation on a faster cadence, keeping creative fresh and avoiding the ad-fatigue drop-off.
- ( 03 )
Attributed the wins back to the source
Better-performing ad creatives translated directly to increased site traffic and sales - a line the team draws explicitly back to the JoinBrands content.
JoinBrands has helped us provide better-performing ad creatives, and contributed to increased traffic and sales for my brand.
Example videos from the campaign
A sample of the JoinBrands creator content SweatWear used in their Facebook ad rotation. Swap each placeholder for a TikTok, Instagram, or YouTube embed - or an MP4.
Turn UGC into Facebook ad performance
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