$0 $250K/month on TikTok Shop in 90 days
How Truly Free Home used JoinBrands to cold-start TikTok Shop - and 2-3x the return on Amazon.
$1K
TikTok Shop
+$2-3K
Amazon halo
~90 days
from $0 to $250K/mo
500+
creator videos, 100% post rate
9 → 59
Amazon branded search terms
#2
Amazon category rank
A true cold start: no sales, no creators, no content
When Corin Prystal joined Truly Free Home, the brand was an established Amazon seller - but its TikTok Shop didn't exist. No sales, no creators, no content, and no way to sync existing reviews, so every listing had to be built from scratch.
On TikTok Shop, 90%+ of sales come from creators. Without them, you have nothing.
Five moves that broke the cold start
- ( 01 )
Picked products for content, not revenue
Skipped the best sellers and launched 5 products with visible transformations - wrinkle spray, whitening booster. All 5 went viral.
- ( 02 )
100 JoinBrands videos per product
Because creators purchase before posting, every campaign built listing purchase counts and a content library at once. 100% post rate meant zero wasted samples - and every video came with full content rights and spark codes, no usage negotiations.
- ( 03 )
Graduated top creators to retainers
Re-hired standout creators through JoinBrands for lives and 3-4x/week posting - favoring hungry nano creators ($5K-$100K GMV/month) over mega accounts.
- ( 04 )
Paid generously, briefed lightly
30% commission (vs. the typical 5-10%), a one-page brief per product, and full creative freedom.
- ( 05 )
Repurposed everything
Winning creator videos became GMV Max campaigns and Meta ads - about 80% of TikTok winners won on Meta too. Because JoinBrands includes 100% usage rights, nothing needed renegotiating.
$250K/month on TikTok - and a bigger halo on Amazon
Three months after launch, Truly Free Home did ~$250,000 on TikTok Shop in a single month. The halo was bigger: every $1K spent on TikTok drove $2-3K in incremental Amazon sales, branded searches jumped from 9 to 59, the top product hit #2 in its Amazon category, and a throwaway sponge product went viral into 1,000+ Amazon units/month.
$250K/mo
TikTok Shop revenue three months after cold start
2-3x
Amazon sales returned for every $1 spent on TikTok Shop
9 → 59
Amazon branded search terms driven by TikTok content
#2
Amazon category rank for the top launch product
1,000+
Amazon units/month on a throwaway sponge product that went viral
~80%
of TikTok winners also won when repurposed to Meta ads
JoinBrands has been just an amazing platform for getting creative going... it's 100% post rate, it moves quickly, and I love not having to deal with usage rights.
Example videos from the campaign
A sample of the JoinBrands creator content Truly Free Home used to cold-start TikTok Shop. Swap each placeholder for a TikTok, Instagram, or YouTube embed - or an MP4.
Ready to cold-start your own TikTok Shop?
Book a walkthrough tailored to your brand - or sign up and start your first campaign in minutes.