Posts category: Brands

The creator economy, ecommerce, and social commerce worlds are colliding fast. Brands are expected to move quicker, creators are expected to perform, and platforms are…

The Social Media Shift: Perfection vs. Authenticity In today’s social media world, perfection often backfires. Consumers scrolling through social feeds often tune out overly airbrushed…

Understanding AI Influencers: The New Digital Reality Imagine a spokesperson who’s always on, never embroiled in controversy, and can be everywhere at once. That’s the…

Part 1: The Rise of TikTok Unboxing In the age of TikTok, luxury marketing looks very different. Gone are the days when only glossy ads…

In today’s world, millions of people are chasing their dreams of making it big on social media –  whether that’s in beauty, tech, fashion, fitness,…

JoinBrands Shows Why Humans Are Irreplaceable in Influencer Marketing SECTION 1 — Meet Granny Spills, the AI Grandma Everyone’s Obsessed With If you’ve been on…

Determining fair compensation for influencers is crucial for brands navigating the ever-expanding realm of influencer marketing. Factors such as audience size, engagement rates, and content…

In 2025, influencer marketing is thriving. According to Global Newswire reporting, the market is projected to reach $163.8 billion by 2030. This figure means great…