Posts category: Brands

Part 1: The Rise of TikTok Unboxing In the age of TikTok, luxury marketing looks very different. Gone are the days when only glossy ads…

In today’s world, millions of people are chasing their dreams of making it big on social media –  whether that’s in beauty, tech, fashion, fitness,…

In 2025, influencer marketing is thriving. According to Global Newswire reporting, the market is projected to reach $163.8 billion by 2030. This figure means great…

Determining fair compensation for influencers is crucial for brands navigating the ever-expanding realm of influencer marketing. Factors such as audience size, engagement rates, and content…

An influencer strategy involves collaborating with individuals who have a significant following on social media platforms. These individuals, known as influencers, promote products or services…

Influencer platforms are digital marketplaces connecting brands with influencers. They streamline collaboration and campaign management. These platforms offer access to diverse influencer pools. Brands can…

August wasn’t just hot outside, it was hot  inside JoinBrands too. We’ve rolled out some big updates that make it easier for brands to hire…

The Social Media Shift: Perfection vs. Authenticity In today’s social media world, perfection often backfires. Consumers scrolling through social feeds often tune out overly airbrushed…