What is JoinBrands and how does it work?
JoinBrands is a creator marketplace that helps businesses work with verified creators to produce and distribute high-performing UGC and influencer content. Brands use JoinBrands to get authentic content created and posted by creators across platforms like TikTok, Instagram, YouTube, and Amazon, then amplify what works through ads and reuse winning content across channels to drive real growth.
Is JoinBrands just for content creation, or do creators post the content too?
Creators both create and post content as part of campaigns. Depending on your campaign setup, creators can publish videos to their own social accounts, provide Spark Ads or whitelisting access, and deliver raw files for reuse in paid ads, marketplaces, and websites.
Which social platforms does JoinBrands support?
JoinBrands supports creator campaigns across: TikTok, TikTok Shop (Videos and Lives), Instagram (reels), YouTube (shorts and long-form), Amazon (ugc images and shoppable videos). You choose where content is posted and how it’s distributed.
How do I know which solution is right for my business?
Each solution is built around how different businesses sell. Amazon sellers, TikTok Shop brands, DTC companies, agencies, apps, and local businesses all require different creator strategies, content formats, and success metrics. You can explore the solution that matches your business model or book a demo and we’ll help you choose.
Do creators bring their own audience, or is this just content production?
Both. Creators can post content to their own TikTok and Instagram accounts, giving you organic reach and social proof. Every posted video also comes with Spark Ads access on TikTok and Partnership Ad access on Instagram, so you can instantly turn high-performing creator posts into paid ads and scale what works.
Do I own the content created through JoinBrands?
Yes. Brands receive 100% ownership and usage rights to all approved content. You can use it for paid ads, organic social, websites, marketplaces, email campaigns, and more.
How fast can I launch a campaign and receive content?
Most brands can launch a campaign in minutes. Creators often start applying the same minute, and content is typically delivered within a few days, depending on your brief and deliverables.
Can I hand-pick creators or do creators apply to me?
Both. You can browse creator portfolios and invite specific creators, or let creators apply to your campaign. Many brands use a mix of both approaches.
Is JoinBrands suitable for small brands or only large companies?
JoinBrands is built for businesses of all sizes, from early-stage brands to enterprise teams. The platform supports all types of businesses, including DTC brands, Amazon sellers, agencies, retailers, restaurants, coffee shops, hotels, and Airbnb hosts. You can start with a small campaign and scale as you find what works.
How does payment and security work?
Payments are handled securely inside the platform. Funds are held until content is delivered and approved. JoinBrands also manages contracts and invoices to keep everything compliant and simple.
Can I track performance and reuse winning creators?
Yes. JoinBrands provides performance insights so you can identify top-performing creators and content. You can rehire creators in one click, build retainers, and scale what works.
Do you support paid ads and whitelisting?
Yes. Many brands use JoinBrands content for paid ads on TikTok, Meta, and other platforms. Depending on the campaign, creators can provide Spark Ads or whitelisting access.
What if I’m not sure how to write a brief or manage creators?
JoinBrands provides templates, guidance, and support to help you launch campaigns smoothly. You can also book a demo and our team will help you get set up.
Is JoinBrands suitable for launching new products on social media?
Absolutely. JoinBrands offers Blast packages designed specifically for product launches, allowing brands to work with 10, 25, 50, or even 100 creators at once. Within just a few days, creators produce and post videos across TikTok, Instagram, YouTube, and Amazon, generating instant social proof, testing different messages, and helping brands quickly identify viral angles before scaling ads.
Can I communicate directly with creators during a campaign?
Yes. Once a creator accepts a job, you get access to a dedicated chat inside JoinBrands for that campaign. This allows you to share instructions, answer questions, provide feedback, and stay aligned throughout the content creation process, all in one place without moving conversations to external tools.
