A new supplement launch, bought in-store as a 2-pack
- 1,300+creators buying and filming
- 3,000+creator applications
- $0paid to publish
Retail Launch Program
Retail activation with UGC creators & influencers
Local creators buy your product at the stores that carry it, film it in the aisle, and post it on TikTok, Instagram and YouTube.
A real purchase
They buy at the chain and dates you pick, and upload the receipt.
An in-store video
Shelf, cart and checkout, filmed in the creator's own voice.
A post you can boost
Live on TikTok, Instagram or YouTube, with ad codes and full content rights.
- Publishing is free
- Pay per creator who accepts
- No annual contract
Pick a chain
- Costco49 states
- Target51 states
- Walmart52 states
- CVS51 states
- Walgreens52 states
- Home Depot53 states
- +125 more
Purchase receipt uploaded
Creator bought 2 units in-store
- 200K+US creators in coverage
- 131retail chains
- $0paid to publish
- $50starting price per post
The halo effect
Maximize your in-store content. Build awareness on TikTok, Instagram and YouTube.
01 In store
Discover it on the shelf
A creator buys your product at the retailer in your brief.
02 On social
Post on TikTok, Instagram and YouTube
Shopping finds, demos and routines reach the creator's audience.
03 Amplify
Tag, earn, boost
TikTok Shop creators can tag your product and earn commission. Boost with GMV Max or Spark codes.
Pick the chain that stocks you
+ 113 new retail chains (75,000 new stores)
JoinBrands is not affiliated with or endorsed by the retailers listed. They are used for visual reference.
From distribution to sell-through
Getting stocked is the start. Give shoppers a reason to notice.
A new listing sits next to dozens of competitors. Creators who actually walk the aisle, find you on the shelf and put you in their cart give shoppers the proof they look for before they buy.
Real purchases
Every creator buys your product at the chain you choose and uploads the receipt. You reimburse the purchase.
Real stores
Videos show your product on the shelf, in the cart and at checkout, in the stores your customers already visit.
Real posts
Creators publish to their own TikTok, Instagram or YouTube audience. The content stays live and you can run it as ads.
Your timing
Set a purchase window around a launch, a reset or a retailer promotion. Purchases outside the window aren't reimbursed.
From one state to nationwide
Match your campaign to your retail footprint.
A chain campaign covers the states you choose, so you can start where you launched and grow with your distribution.
Launch market
One state
Focus creators on the state where you just got stocked, like an H-E-B launch in Texas.
Regional rollout
A few states
Concentrate on the markets that matter, like a Pacific Northwest rollout.
National launch
Nationwide
Any creator in a state where the chain has stores. At Costco that's 172,832 creators in coverage.
Have your own store or venue? Creators can come to you instead.See how
Built for the moments that matter
New retail launches
Put purchases and content behind a new listing.
Regional expansion
Introduce your product as your footprint grows.
Promotional windows
Time purchases to resets, holidays and retailer promos.
Ongoing shelf support
Rerun with your best creators after the launch.
How it works
Set it up in the campaign builder in a few steps.
Choose Local/Retail as your business type, then Retail store. The builder asks only for what a chain campaign needs.
Step 1Pick the chain
Choose the retailer where creators will buy and film. Each chain shows how many states it covers.
Step 2Set the coverage
Go nationwide or pick states. You see the number of creators in coverage before you publish.
Step 3Write the rules
Product, units to buy, purchase dates, receipt requirement, hook, hashtag and claims to avoid. AI can draft the brief.
Step 4Publish and approve
Publishing is free. Creators apply, you approve them, and you're charged one creator at a time as each accepts.
Retail store
NewChoose the retail chain where creators will buy your product and film in-store.
Coverage
NewContent brief
- Requirements
- Buy 2 units in-store at a physical Costco
- Purchase between 9/28 and 10/4 only
- No online orders, pickup or delivery
- Keep the receipt and upload it to the job
- Hook
- "No way, Costco has this now!"
- Hashtag
- #YourBrandAtCostco
Summary
- Objective
- Content + Posting
- Platform
- TikTok video
- Retail store
- Costco
- Coverage
- Nationwide · 49 states
- Receipt required
- Yes
- Per creator, all-in
- $75.55
Due today to publish
You're charged for a creator only when they accept and start the job.
$0.00
Example: $50 TikTok post + $19.95 product reimbursement + platform fee.
Campaign management
Follow every job from the aisle to the post.
Each creator is one job with its own status, receipt, chat and post. Filter your whole campaign by status and act in bulk. Click a step to see what you get.
Pending purchaseJob · TikTok video
The creator accepts and heads to the store
You're charged for this creator now, and not before. They have your brief, purchase dates and unit count.
In your dashboard
- Chat
- Brief
- Daily job limit
Product purchasedJob · TikTok video
Receipt uploaded from the store
The creator buys your product at the chain you picked and uploads the receipt to the job, so you can confirm the store, date and quantity.
In your dashboard
- View receipt
- Reimbursement
- Chat
Content creationJob · TikTok video
Filming in the aisle
The creator films the shelf find, the cart and how they use it, following your hook, hashtag and approved claims.
In your dashboard
- Creation deadline
- Chat
- Brand assets
Content reviewJob · TikTok video
You review before it posts
Approve the video or request changes. If you don't respond, it's approved automatically so your launch stays on schedule.
In your dashboard
- Approve
- Request changes
- Auto-approve
Content postedJob · TikTok video
Live on TikTok, Instagram or YouTube
The post goes live on the creator's account and must stay up. You have 14 days to verify it, and stats start flowing in.
In your dashboard
- See post
- Spark code
- Boost post
- Download
CompletedJob · TikTok video
Done, with everything in one place
The creator is paid and the video lands in your Content Library. Hire your best performers again for the next drop.
In your dashboard
- Hire again
- Analytics
- Export CSV
Results
From one store visit to thousands of shoppers.
One retail product can run on TikTok, Instagram and YouTube at once, each as its own campaign with the same brief and purchase rules.
2,400+
creators sent into Target stores
A wellness brand had creators nationwide buy and film its gummies at Target, then expanded the program to additional retailers.
Creator videos
See the kind of content you get back.
Real creators, filmed on their phones, in their own voice. Every video is yours to post, boost and reuse.
Measure and amplify
Posted by creators. Scaled by your ad spend.
Every post comes with the authorization you need to run it as an ad, and the content is yours to reuse on your site, socials and retailer decks.
Spark code on every post
Copy the creator's Spark code from the job and run the post as a Spark Ad, or use Boost post right from the campaign.
Whitelisting code included
Run creator Reels as Meta partnership ads from the creator's handle.
Shorts and long-form
Reach search-driven shoppers with Shorts or full YouTube videos from the same retail brief.
Views
Paid and organic, split
Likes, comments, shares
Per post and per campaign
2s and 6s views
How many stopped scrolling
Avg. view time
And completion rate
Engagement rate
Find top creators
CSV export
All posts and stats
Included in every campaign
The full JoinBrands platform comes with it.
Retail campaigns run on the same platform 30,000+ brands use to hire creators, so you get the same protections and tools.
Payment held until approved
The creator's fee is held securely and released only after you approve the work. Contracts and invoices are handled for you.
You own the content
100% licensing and distribution rights. Use every video on your site, socials, ads, Amazon listing and retailer decks.
Spark and whitelisting codes
A Spark code is generated automatically for every TikTok. Instagram posts come with whitelisting codes for Meta partnership ads.
Chat with every creator
Message creators directly during the job to answer questions, share assets or check progress.
Portfolios and pitch videos
Review each applicant's past work, pitch video, rating and completed jobs before you approve them.
Certified creators
Creators pass our certifications and level up with completed jobs and ratings, from beginners to pros.
Targeting that fits your shopper
Filter by niche, location, gender, age and ethnicity, on top of the chain and states you pick.
Bonuses and one-click rehire
Reward top performers automatically, then rehire your best creators for the next drop without a new campaign.
Sales beyond the store
One shelf moment. Sales wherever you sell.
Every post comes with the authorization you need to run it as an ad, and the content is yours to reuse on your site, socials and retailer decks.
Search, then buy on Amazon
Amazon
Shoppers who saw the video look you up on Amazon. Use the same content on your listing and in Amazon Shoppable Videos.
Buy without leaving TikTok
TikTok Shop
When eligible creators tag your product, viewers can buy in-app, and you can amplify the post with GMV Max.
Shopify and DTC
Your site
Creator videos on product pages and in ads give site visitors the same proof shoppers saw on social.
Every shelf you're on
Other retailers
A Costco video can still send shoppers to your listing at Target, Walmart.com or the grocery store down the street.
Pricing
Three lines on the receipt. Nothing due to publish.
You pay the creator fee, reimburse the product they bought, and a platform fee. You're charged as each creator accepts, and the creator is paid only after you approve their work.
Higher rates attract more experienced creators.
JoinBrands · Retail
Campaign estimate
- Creator posting fee
- $50.00
- Product 2 × $27.99
- $55.98
- Platform fee (8%)
- $8.48
- Per creator
- $114.46
- × 10 creators
- $1,144.60
Due today to publish$0.00
Estimate only. Reimbursement follows each creator's uploaded receipt.
Two ways to run it
Launch it yourself, or hand it to our team.
Both run on the same platform, with the same creators, receipts and reporting.
Self-serve
Launch a campaign today
- Build it in the campaign builder in minutes
- Publish free, pay per creator who accepts
- Set a daily job limit to pace spend
- Pause, edit or hire top creators again any time
Managed launch
Plan a multi-store rollout
- Brief, claims and hook written with your team
- Creator recruitment across chains and states
- Timed to your launch, reset or promotion dates
- Reporting for your team and retail buyers
Frequently asked questions
Before creators hit the stores.
When do we pay, and what protects us?
Publishing is free. You're charged as each creator accepts the job, and the creator's fee is held until you approve their content. JoinBrands handles creator contracts and invoices.
Will this help sales outside the store?
Usually, yes. People who see a creator buy your product in a store often search for it later and buy wherever they already shop: Amazon, TikTok Shop, your website or another retailer. Watch branded search and those channels during the weeks creators post.
Do we need an annual contract?
No. Each campaign stands alone with its own budget and dates. Publishing is free, and you're charged one creator at a time as each accepts.
How do creators prove they bought the product?
Turn on "Purchase receipt required" and each creator uploads a photo of their in-store receipt to the job. You see "Purchase receipt uploaded" on the job before content is submitted, and you reimburse the purchase.
Can we limit purchases to specific dates or a number of units?
Yes. Put the purchase window and unit count in the brief, for example "buy 2 units in one transaction between 9/28 and 10/4." Online orders, pickup and delivery can be excluded.
Can we target only certain states?
Yes. Choose Nationwide for every state where the chain has stores, or Selected states. A chain campaign has no distance radius, since there's no single store to measure from.
What if we have our own store or venue?
Choose "My own location" instead of "Retail store." Creators visit your venue and film there, and you set a distance radius around it.
Which platforms can creators post on?
TikTok videos, Instagram Reels, YouTube Shorts and YouTube videos. Run one campaign per platform with the same brief to cover more than one.
Do we have to review every video?
You can review each submission before it posts. If you don't respond, pending content is approved automatically so the campaign keeps moving. Posted videos must stay live, and you have 14 days to verify each post.
Can we run the content as ads?
Yes. TikTok posts include a Spark code and Instagram posts include a whitelisting code. You can also boost TikTok posts from the campaign page. Ad spend is separate.
Who owns the content?
You do. Download any video from the job or your Content Library and reuse it on your site, socials, ads and retailer presentations under JoinBrands campaign terms.
Can creators post in Spanish or other languages?
Yes. Ask creators to use the language their audience speaks. You can also filter creators by gender, age and other demographics.