I am a dogmom, Gardner, Gluten-Free Girl, and HOME ENTHUSIAST. I love products that make life easy.
Brian B. - TikTok Creator in Grand Rapids, MI
I’m a Midwest-based sales leader, real estate investor, and content creator who blends strategy with storytelling. By day, I help retail and CPG brands drive growth through tech and AI. By night, I’m building businesses, creating UGC, tackling declutter challenges and spending time with my family. I’m data-driven, creative, and obsessed with helping brands connect in authentic, high-converting ways.
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The Ridge
Frequently Asked Questions
Tell us about yourself?
I’m a Midwest-based sales leader, real estate investor, and content creator who blends strategy with storytelling. By day, I help retail and CPG brands drive growth through tech and AI. By night, I’m building businesses, creating UGC, tackling declutter challenges and spending time with my family. I’m data-driven, creative, and obsessed with helping brands connect in authentic, high-converting ways.
What type of content do you create?
I blend strategy with storytelling through TikTok videos, B-roll footage, and custom formats that range from tech and AI discussions to authentic declutter challenges. My content leverages my background in retail and real estate to help CPG brands connect with audiences in data-driven yet genuine ways.
Which platforms can you create content for?
Certified for TikTok, I also create B-Roll and custom videos to support your brand's storytelling.
What types of brands or products have you worked with?
While I haven't had the opportunity to share specific brand names yet, my work blends my professional background in retail, CPG growth, and tech strategy with personal storytelling around declutter challenges and family life, focusing on authentic, high-converting content for businesses looking to leverage data-driven creativity.
Can you create content in other languages?
I create my content exclusively in English.
Why should brands work with you?
As a Midwest-based sales leader and real estate investor with a background in retail and CPG growth, I combine data-driven strategy with authentic storytelling through TikTok and custom video production. My unique edge lies in bridging the gap between technical expertise and relatable content, ensuring campaigns are not just creative but also optimized for high-converting results.
Do you appear on camera and speak in your videos?
Yes — I appear on camera for most TikTok and custom videos, often blending storytelling with declutter challenges or sales insights.
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